Let’s try out a few seasonal metaphors for your email marketing efforts…
Stuff your readers’ stockings with email! Deck the halls with deals on eBooks! Pass the turkey and mashed potatoes… and… strategically develop an email marketing plan that takes advantage of Lulu.com’s sales and special offers…
Okay, so that last one doesn’t really flow. But – it’s good advice all the same. Email marketing that coincides with Lulu’s impressive special offers is the next best thing to having your books carried right down your readers’ chimneys.
What’s so great about it? For starters, email marketing works. Social media may seem the savvier approach, but email is roughly six times more effective at bringing in new buyers than Facebook and Twitter. Email gives you a great platform for sharing special offers and introducing new books, without your carefully crafted content getting lost in the endless scroll of tweets and status updates.
Here’s a sample email template you can use:
Email Subject Line:
Get <Book Title> for 20% Off on Print Books and Calendars
Have you ordered your copies of <book title> yet? <Placeholder for one line book description> If not, order today and save big.
Order today on Lulu.com and save 20% with coupon code JANEND20 thru January 28th.
To place your order, simply click this link: <Placeholder for link to book>, click Add to Cart and apply the code at checkout.
Plus, you can order extra copies at this discounted price to share with friends and family.
Order today and save! <Link to book>
**Don’t forget, coupon codes are case-sensitive.
See? Simple. You can highlight the current savings, briefly describe the book, and gives easy instructions. It’s low-pressure, good-natured, informative and brief. You can even provide a link right to your Author Spotlight and save your readers from searching. If you have multiple titles, you may wish to include a link to your Author Spotlight page to encourage shoppers to browse your catalog.
And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email blast letting everyone know. After all, ‘tis always the season for reading!
All current discounts, coupon codes, and expiration dates are listed on the Lulu home page: www.lulu.com/home