Remarkable Finds

Self-publishing gaining ground in the academics

[Graphic: Michael Morgenstern for The Chronicle of Higher Education]

While I don’t typically pay a lot of attention to academic publishing, I recently ran across a very interesting article in the Chronicle of Higher Education on (mostly) young academics taking advantage of the new opportunities afforded to them by recent developments in self-publishing.The piece focuses on Clay Spinuzzi, a professor of rhetoric and writing at the University of Texas at Austin, who decided to self-publish his third book Topsight: A Guide to Studying, Diagnosing, and Fixing Information Flow in Organizations. The article goes on to point out that there are a lot of common sense  reasons for the decision. By spending just “a couple of thousand dollars in freelance graphic design and copy-editing Spinuzzi will make back his financial investment after 300 copies are sold” due to the super high rate of royalties Amazon guarantees (about $7 a digital copy). Selling 1,500 copies will net Spinuzzi $10,000, the article points out. If he sold 15,000, a rare, but not entirely inconceivable number, he could walk away with more than$100,000.

These numbers are interesting, and Amazon’s royalty arrangement could pay off big given the right product, and this is where I think the story is really interesting. Spinuzzi says he doesn’t consider independent publishing a replacement for the traditional academic press. In fact, his next book will be published by one. Instead, he sees digital self-publication as “part of a larger ecosystem” and “a natural outgrowth of other unvetted work,” such as scholarly blogging and social media.In other words, digital publishing allows him a level of freedom (and a margin of profit) traditional academic publishing can’t, but it is also helping to create a new and, finally, viable type of writing. It’s allowing authors like Spinuzzi to write rigorous, researched books that have a popular appeal but carry academia’s mark of approval.

As we’ve seen with high profile Kickstarter campaigns over the last few months, studios and publisher’s are often conservative in their appraisal of a work’s appeal, and it’s probably just a matter of time before an author sees similar success (David Mamet is giving it an early shot according to The New York Times). Third-way options like self-publishing could be just the ticket to help  promote and distribute this type of new and refreshing work.

Modern Thought Leadership: three absolute must-have’s

 Modern Thought-Leadership: It doesn’t happen overnight

With the ever-expanding world of social media marketing influence, the concept of the modern day “thought-leader” has not only experienced resurgence, it has also enjoyed an expanded application of what thought-leadership is and can be.  Just last week, I had the opportunity to work with the awesome team at Prezi to create a kind of journey for modern day thought-leader.  Out of this research developed a pathway and three key, absolute must-have drivers:

  • Passion and Drive – a characteristic all thought-leaders share.  Not only do they have a new idea or way of thinking about something, they all posses an avalanche-like drive to share this idea with the masses.  It is what keeps them awake at night, what makes them attend every conference, present at every forum, and write every blog post.  You must have passion for the subject matter.  Want some inspiration?  Check out any TEDtalk.
  • Innovative Use of Tools – every influencer/thought-leader I’ve ever run across from Deepak Chopra to Guy Kawasaki have all utilized creative ways to spread their knowledge with new audiences.  This is now easier than ever in that anyone with an imagination and access to the web can find an audience.  Social media outlets provide ever-inventive opportunities for infinite sharing and connection.
  • Care about the Audience – yes, meeting your audience face-to-face after a presentation matters, book signings matter, interactive Q&A sessions matter.  In other words, the audience matters (A LOT).  The most successful thought-leaders realize this fact and take great care to not only reach out to but also elicit feedback from their audiences.

These three points just begin to scratch the surface of the path to thought-leadership but, truthfully influencers and innovators can come from anywhere…so, STAY MOTIVATED AND SHARE YOUR IDEAS! (also, checking out some of the steps summarized in the thought-leadership Prezi won’t hurt either.

What does modern-day thought-leadership mean to you?  How are you spreading your ideas?

Helix Review webinar opportunity

It’s really hard to get an objective, unbiased perspective on your book. Actually, it can be really hard just to get someone to read your book. Picture this — your book read and analyzed to reveal insights you never thought you’d be able to get from anyone. Ever. Meet Helix.

Helix is the brain behind the Helix Review, “the ultimate unbiased perspective on your book,” as one knowledgeable author put it. The Helix Review tells you not whether your book is good or bad, but reveals the innermost workings of your prose and how it compares to other works in your genre. The Helix Review allows you to uncover who your readers are by comparing you book to well known titles and authors.

Up until now, this kind of analysis has involved some pretty sophisticated tools, including a magic eight ball, your editor’s best guess, the psychic network, or your mom’s opinion.

Lulu is providing a free look into the Helix Review: A Personality Test for Your Book. Join us for the webinar on April 26 at 1:00 p.m. ET to get an in-depth look at this tool that compares your writing to more than 100,000 classics. You’ll also have the opportunity to provide input into shaping the future direction of the Helix Review. Register now.

Writing and work ethic

A dear friend of mine told me the other day that she couldn’t understand how I was able to write. “I just sit down at my computer and, well, eventually I start writing,” I told her.

“No,” she said. “I mean, I don’t understand how you can make yourself do something that is so incredibly frustrating to me. I hate writing — I can’t believe you do it for fun.”

I replied, “Well, it’s not always fun.”

Because as we writers know, it isn’t always fun. Sitting down to write, there are always those “no good, very bad” days where writing isn’t something that relaxes us or even something we take pleasure in. It drives us insane. We want to do anything but write. (The Internet seems like a great place to hide from writing. Talk to any writer and they can tell you all about the most mind-numbing waste-of-time websites on the Internet and how they have spent considerable time there.)

So why do we stay writing, even as day has turned to night, a long frustrating night into another bleary-eyed morning? Why do we keep writing something that might never find a huge audience, or something we know is just going to get cut in edits?

I believe that’s where work ethic comes in, and even though only a few lucky people on this Earth get to call writing a job, there is some aspect of being a writer that demands you take it as seriously as your job. You are producing art, but you are also doing “work.”

That’s the separation between people who write opportunistically and without much labor and writers who have to sit and struggle through a piece, and toss and turn all night because wow-does-that-scene-stink. Sometimes you have to force yourself to write, just because you told yourself you would. Even if nothing good comes of it, at least you put more hours into your craft, your strange and beautiful desire to translate and work through ideas on a page.

A writer’s work-ethic comes from the knowledge that it’s not that first hour where you write your best, but that third or fourth. That moment when the words (after losing all sense from endless re-reading), begin to coalesce into something extraordinary and true. A writer’s work-ethic is knowledge that the payoff isn’t always in the moment of writing itself, or even publication, but the fact that you participated in part of a long history of a phenomenon of inward-thinking and art. It’s beautiful to be a part of, even if it’s not always fun or prosperous.

So the next time someone asks you why you write, why you can’t make an event or go out that night because you have to do it, and why you can’t just write another time,  maybe it’s best just to say, “Because I need to. Because I want to.”

Should eBooks even try to be books?

Photo Source: Gizmodo

We can all agree that when it comes to eBooks, we’re still at the very early stages of their existence. Like early video games or early films, we have yet to push the boundaries that will ultimately define the format.

In a piece for Gizmodo, businessman Kane Hsieh asks why we persist in creating eBooks that are still grounded on the model of a physical book. Like when television shows were simply filmed stage plays, he believes we’re at the beginning of a long period of innovation — if only we allow ourselves to get the technology and the business model right.

He writes:

The problem with eBooks as they exist now is the lack of user experience innovation. Like the first television shows that only played grainy recordings of theater shows, the eBook is a new medium that has yet to see any true innovation, and resorts to imitating an old medium. This is obvious in skeuomorphic visual cues of eBook apps. Designers have tried incredibly hard to mimic the page-turns and sound effects of a real book, but these ersatz interactions satisfy a bibliophile as much as a picture of water satisfies a man in the desert.

Which is exactly why eBooks should keep changing. Only when authors conceive of eBooks as something different than a physical book (which, we’ve established, aren’t going anywhere), will eBooks really take off and come into their own. Something that Hsieh points out is the rise of serialized fiction — authors can now write books and release chapters as they go — imagine receiving input from your fan-base on what should happen next, or where you’ve gone wrong and possible corrections you can make.

Another great point he brings up is the idea of bundling print and digital books together. He describes how in other technology shifts, like the one from a CD to MP3 to putting them on the cloud, you only had to buy the song once. Yet with books and eBooks, you end up buying the book several times as you buy it physically, digitally, and then sometimes again for digital as readers shift. He makes the great point that the time is coming for a flat price for a book, both digital and physical, to be yours in perpetuity.

That brings him to his last point, which is the idea of a eBook subscription service, similar to the music-sharing site Spotify. Book subscriptions hearken back to the age of book-of-the-month clubs, when you would get a different book each month. Now, Hsieh, and a lot of businesses, are pushing for a subscription to all the eBooks you would want to read for a single monthly rate.

These are all interesting ideas, and definitely are exciting for fans of both reading and technology.

Do you think eBooks will continue to change? How so? And would you buy a subscription to all eBooks? Let us know!

The Modern Poet

It’s National Poetry Month and in conjunction with Poets.org, we are celebrating the works and contributions of poets from all over the world.  Check out all of the happenings here.

Poets face an interesting dilemma in the contemporary publishing field — while the rest of the industry is in flux, their lot remains mostly the same. Poetry will never produce huge runaway successes like fiction or non-fiction, but it has a devoted, loving fan base who show up in droves to see poets read as well as for the classes they teach.

And while the rest of the writing world migrates towards independent publishing, poets have been doing that for some time — they have produced chapbooks and other artistic distribution methods for as long as they’ve written.  And because poetry is so compact and the poet so fervently believes in their material (as well as being more of a presence in their poetry than say, fiction writers) they are first-adopters of many new technologies, from the wonders of dial-a-poem to poetry in motion.

So eBooks are no different. Poet Susie DeFord self-published her eBook of poetry “Dogs of Brooklyn” after years of trying to get it published through a traditional publisher. She told Galleycat:

“I paid to submit to first book contests for almost two years, so I lost money and time trying to do it the old-fashioned way. I suppose that time spent revising/ editing/ swearing/ and feeling rejected made for a better book and some character building, but there are so many cool easy ways to self-publish and get your work out there from blogs to books. I think poets and writers in general should try to make their book the best book possible and not rush into publishing.”

While rushing a book out doesn’t help the work, knowing that one can publish their book of poetry and have it on hand for readings is a huge boon to poets, who often do much of their selling through readings and events.

But the switch to eBooks has not been entirely smooth. Because of the added formatting issues of poetry, a lot of poets have had issues when converting their verse to eBooks and eReaders. Because spacing and breaks are so important, and the viewing and formatting options of eBooks can easily be altered, poets are having a hard time getting their formatting right. Ira Silverberg, director of literature for the National Endowment for the Arts, told the Washington Post:

“Right now, we’re talking about conversion of print files to digital files and the greatest issue is in the poetry community. If you’re working on a Kindle or Nook or Kobo device, and you shoot up a page, you lose the line breaks depending on how you’ve formatted your preferences.”

Poets are trying to work out the kinks, however. Judging on the level of creativity that goes into a poet’s existence, we’re betting that they’ll figure it out.

What has your experience been independently publishing poetry? Have you had issues with your eBook formatting? How has it changed your life as a poet?

Are eBooks a different genre than print ones?

eBooks as their own genre?

Writing in The Guardian, Stuart Kelly has proposed a radical idea: that eBooks should be treated as a different genre than regular print books. Why? The fantastic possibilities of eBooks shouldn’t be bound (haha) to the confines of print and pages. In short, Kelly calls for something that proponents of eBooks have been saying for a while: let’s treat it like a bold new invention, rather than a standard digital copy of a physical book.

Of course, there are always going to be eBooks that closely mimic a regular physical book. eBooks based on older works, or eBooks that would like to closely mimic a physical one because of market reasons (think of Harry Potter — you only want one version running around, really). But the possibilities that eBooks (as a genre) present have yet to be fully explored.

For one, we don’t read eBooks like we read a physical book. Physical books have a monopoly on our attention and also don’t receive information from us. They are static. eBooks are often read as one choice among many of digital applications, with the ability to be amended, personalized, and improved.

An eBook that allows an author to change section, to move up plot points depending on reader input, to change the entire setting based on a reader’s location — that is a wholly different genre than that of regular books, and is obviously where we’re heading (some of the more adventurous of us). Not only that, but eBooks can be constantly updated to provide for further coverage of a current event (or a fictional one). Imagine an eBook that updates the details of a giant, mythical battle, as it was happening. It would basically be a real-time report of total fiction. In other words, incredibly exciting!

I believe that eBooks will become their own genre, much in the way that board games became video games. First, they were limited facsimiles of the original, then they became immersive and even more user-oriented. While some eBooks will remain very much similar to our concept of a regular book now (as they should), enhanced eBooks will become their own genre, replete with all the technological wizardry and components that the medium (tablets, computers, phones, etc.) can afford.

We have barely begun to scratch the surface of what eBooks can do, and a call to think of eBooks as something wholly different from our romantic notion of the hardback will lead us to some very interesting (and cool) places.

As authors, what do you think about eBooks as their own genre?

Social media for book lovers

Social networking meets your reading addiction.

The New York Times recently ran an excellent profile of Goodreads, a super popular book-centric social media platform. The site launched in 2006, and as the Times notes, has over the last 7 years become “the largest source of independent reviews on the Web, with 21 million and counting.” Like all successful social media sites, its popularity springs from the relationships and communities it fosters, and if this article is any indication, these ties are booming.

I was also happy to note that the piece paid special attention to Goodreads’ relationship to independent publishing. It notes the wild success of “Wool,” a series self-published sci-fi books by Hugh Howey that received serious attention after being featured by one of Goodreads’ most popular book clubs (later it mentions that Howey’s series was optioned by 20th Century Fox!).

The Times attributes the particular advertising power of sites like Goodreads to the “membership model.” In short, recommendations or reviews written by friends (be they online or off) tend to be more effective motivators because they’re understood to be trustworthy and personal. Could literature-focused social media platforms provide the non-traditional advertising avenue self-publishing authors need to break through to a wide audience?

Though the Readmill’s iPad app has been around for a while, in early February the company launched an (even more mobile) app for the iPhone. Readmill is a digital reading platform with a built-in social media interface. One part digital marketplace, one part bookworm Facebook, the application – now available for both iPhones and iPads – allows users to purchase eBooks from vendors online and read them via a slick, minimalist interface on their mobile devices. It also lets readers share favorite quotes, track reading stats, and get recommendations from friends and followers.

Competitor apps like Wattpad and BookShout point to a growing market (and hopefully a growing demand). We’ll see if apps like this catch the public interest, but I think they could provide excellent opportunities for self-publishers trying to get the word out as well as serious readers looking for their next page-turner.

Are you a part of any of these book-centric social media platforms?  What has been your experience?

Independent Publishing at SXSW

SXSW, the Austin-based conference that features events base around technology, education and music took place last week and I’ve now finally recovered from all the excitement of having all of these insanely talented minds congregating in one place. While I did not attend the interactive presentations on independent publishing (they were packed!), from outside the convention center, I can tell you that independent publishing and eBooks had a huge presence, as the technology continues to evolve and become even more intertwined with other digital platforms like phones, tablets, and videogames.

In the Publisher’s Weekly roundup of events, you can see how the energy around independent publishing has freed up authors t make more interesting publishing decisions:

“Originally published by small press, Hugh Howey quickly decided to go the self-publishing route generating an enormous word of mouth following that turned his books into e-book bestsellers on Amazon. Indeed Howey said at one point he was generating $30,000 to $40,000 a month in sales and selling hundreds of thousands of e-books.”

The move by established authors to selling books on their own was a huge topic of conversation. For established authors to then use their reputation and leverage a successful independent publishing campaign from it has been a huge development, and lent a lot of credibility to independent publishing.

Another new development has been the discussions over whether you should give away content for free to build your credibility. David Carr, of the New York Times, had some choice words at his presentation,

“Don’t give your shit away for free,” he declared to the hall—emphasizing that “exposure” doesn’t work and free doesn’t lead to paying customers. But he also seemed so focused on the newspaper world—unsurprisingly— that his vision for the future of digital content kind of stops at the New York Times website, now revitalized with an innovative pay wall generating a sustainable and growing level of income. 

It seems like the argument over pricing will go on for some time. However, walking along the convention hall, it was easy to see that the rise of eBooks will continue at its staggering pace. New electronics, like Google Glass, will make reading even more accessible. eBooks will continue to grow and the fact that the leaders in technology are even talking about books, unthinkable only a few years ago, is a testament to this wonderful phenomenon.

Any writers out there make it down to SXSW this year? What did you learn? Any plans to go next year?

Reselling eBooks raises questions for authors

Over the past week, debate has intensified over the practice of reselling eBooks. Amazon and Apple both filed patents last week to make reselling eBooks a reality, and the collective reaction by readers and book-buyers across the Internet was ambivalent. Of course, selling and buying used books has long been a practice in the publishing world, but eBooks provide a series of new issues that need to be resolved before the practice can become widespread.

When you would buy a physical version of a book, you would buy the rights to owning one copy of that book. It could be resold to whomever you chose, at whatever price, but at least there was only one copy of it. eBooks are a little more complicated with their ability to be copied as well as the multiple Digital Rights Management choices out there for authors. Every author’s worst nightmare is seeing their book go out there, become a hit, and everyone reading a pirated copy. Luckily, that hasn’t been the case so far for eBook readers. A lot of readers enjoy buying their books, which is good. But at what price do they want to pay for it?

If the book resells for a dime, wouldn’t it cut into the profit margins of the author, especially if it is being resold right next to the original full-priced eBook? Mark-downs are common for used copies of physical books, but that’s because they physically degrade. A “used” eBook would look just like the original one.

David Pogue over at The Times tries to sort through this complication — physical degradation of a book is necessary for its discount.  He goes through the patents filed by Amazon and Apple and doesn’t quite find a solution, but believes that publishers and writers will find a common-ground that allows for used eBooks to help writers make a living, while also making their work more available and affordable.

What do you think about the possibility of used eBooks? As writers, do you want their to be a secondhand marketplace?