Guidelines for Guest Posting
Thank you for your interest in submitting an article for publication in the Lulu.com blog. We are thrilled to share your views and expertise on self-publishing with our audience.
Rather than asking you to submit a fully composed article, we ask that you first pitch your idea for an article. In its simplest form, a pitch includes:
- An introduction: Who are you?
- Relevance: How does your proposal fit with our existing audience?
- Topics: What do you propose to write about?
- Value: What benefit will readers get from the article?
Your pitch should not be a bullet list, nor should it be an epic love poem composed in iambic pentameter. This is the one piece of your writing we are guaranteed to read, so keep it brief, to the point, and grammatically correct. For more information on submitting your pitch, see: Pitch Perfect: Pitching a Guest Post.
Mail your pitch to Blog@Lulu.com.
If your pitch is accepted, your article should comply with the following guidelines:
- Say more with less – articles should be under 2000 words and jargon-free.
- Don’t bury the headline – your main point should be presented in the first paragraph. Build the story from there.
- Be helpful – thoughtful is nice, but translate your thoughts into actions the reader can use to their benefit.
- Show rather than tell – incorporate analogies and stories to illustrate your point – you get extra credit for submitting original imagery to illustrate your article.
- Share rather than sell – we all have something to sell, but 80% of marketing is actually education. Use your knowledge as your promotional tool.
- Proofread and proofread again – This is about you, make it your best.
- Sell yourself – please include a brief bio, author picture, and link to your Lulu.com book page.
When we receive your completed article, we will review it for compliance with the above guidelines. When approved, you will be notified of its publication date. Once published, we will share your article through our social media accounts.