ATCG: Lulu Prints The Human Code

Riccardo_Sabatini__How_to_read_the_genome_and_build_a_human_being___TED_Talk___TED_comHow many pages would it take for you to write the story of you? This story will contain your most intimate details such as height, eye color, facial structure, heart size, hair patterns and all the other details that make you unique. The team at Lulu learned the answer (see below) to this question when we partnered with scientist and entrepreneur Riccardo Sabatini in preparation for his TED Talk: How to Read the Genome and Build a Human Being.

DNA, the blue print for all life here on Earth is composed of four nucleic acids; adenine (A), thymine (T), cytosine (C) and guanine (G). You need about 3 billion of these to form the sequences required to build a human. As part of his TED talk, Sabatini needed a visual representation of the enormity of the human genetic coding. His idea was to print the entire genetic code for one human being as a series of books.

Printing and binding the DNA coding for one human being had never been done before.  The schedule was tight, but our teams and the printer pulled together to make history.

You can view Sabatini’s TED talk here: How to Read the Genome and Build a Human Being

Although not included in the official TED talk video, at the conclusion of his presentation, Sabatini offered to give away printed volumes to attendees. Apparently, there was quite the “scrum” to get a copy.

Lulu is proud to have worked with Sabatini on his Human Code project. The books we printed for his presentation displayed the complexity of one human’s story. The books we’ve printed for nearly 1 million other humans may not be as complex, but are as equally important in telling their stories.

the human genome.phpAnswer: Did you guess 262,784 pages? That’s 175, 8.5×11 volumes printed at 8pt font.

The Human Code is the first printing of the entire genome of a single human being – Craig Venter. This is the start of Chromosome 1.

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One Minute of Inspiration

Your life consists of many chapters. Each describing a portion of who you are. When put together, these chapters create your story. Since 2002, Lulu has helped nearly 1 million people tell their stories. The world is waiting to hear yours.

Released May 2, 2016

Journey by Journal

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Margaret Holland says that keeping a journal was first an assignment, but over time, it took on a larger purpose as she began to understand herself and her experiences more clearly. She determined a book, based on her journals, would help others who might also be suffering. (Excerpt, The Brotherhood of Silence hardcover dust jacket)

From the start, I undertook editing The Brotherhood of Silence to help Margaret fulfill her dream. At her age, she couldn’t do it on her own. Even though she is nearly 82 now, her desire remains the same: to help others who are suffering in order to encourage them.

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Getting Started: Margaret’s Journals

Without having done anything like this before, I had no idea how to proceed. I couldn’t envision how to condense hundreds of pages of Margaret’s 29 journals into a readable form, or the countless hours it would take to type, edit, and transition the key entries. If I managed to produce a manuscript, how could I ever navigate the publishing morass? The whole project overwhelmed me. I asked for God’s wisdom and skill. One day at a time swam into my mind.

I knew that it was imperative to preserve Margaret’s voice so that the reader could “walk with her” through enormous challenges and emerge changed. After reading the full story, I knew it was a winner and told her so. Her delight put fuel in my tank, so I began typing, creating the format as I went. Although I could never see very far ahead, the creative process kept me engaged.

Although my eyes became red and strained after about three hours darting from her typed page to the computer screen and back, I reminded myself of Margaret at her typewriter for years, pouring out her heart and soul, trying to make sense of what was happening to her.

“Writing down the details of my daily life, getting everything out onto paper with a helpful purpose in mind and then re-reading them helped me recognize how much I had overcome.” She later wrote, “Thank God for my journals and the book that will come out of them. I don’t know what I would have done without this project. . . . Getting all of my feelings out and dealing with them in writing has been priceless therapy.”

After the 3rd draft, I committed our project to Lulu. I wrote to several authors who gave the company rave reviews. After editorial reviews, subsequent rewrites and twelve revisions, we finally submitted the book for printing, eagerly anticipating the day when Margaret would hold a copy in her hands. And we weren’t disappointed! Without the help of my assistant editor, copy editors and Lulu’s skilled individuals, I’d still be revising.

Cover: The Brotherhood of Silence

Cover: The Brotherhood of Silence


About the Author

Delana Reese has been a freelance writer/editor for thirty-five years. She is particularly drawn to before-and-after stories by women who have overcome adversity and who wish to share their stories as a means to encourage others.

Visit our website www.thebrotherhoodofsilence.com for interviews and reader comments.

 


Calling All Lulu Authors

Do you have a story to tell about realizing your dream as a writer?
Do you have self-publishing knowledge or expertise to share with other authors?
Want to expand your digital reach?

If so, we are looking for authors like you to share your story with our blog audience. Email your story pitch to PR@lulu.com. Include a brief biography and a link to your published work. We will do the rest.

Guidelines for guest posting.

– See more at: http://www.lulu.com/blog/#sthash.lBYHT1KK.dpuf

Lulu Print-on-Demand – How It Works. Why It’s Great.

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In 2002 Lulu made publishing available to everyone through the use of print-on-demand technology. Our free, online tools allow authors to publish and distribute their work to online bookstores around the world. There are no upfront costs for publishing, other than the purchase and approval of a proof copy, there are no inventory costs, and authors earn profits on every book sold.

When you place an order in the Lulu bookstore, we send the book’s digital file to an approved printer in our global network. Whenever possible, we choose a printer located closest to the book’s final shipping destination where it will be printed in 1-3 business days and ship directly from the printer – hot off the press. When your books ship, you will receive an email with shipping and tracking information.

Why does it matter?

Lulu’s printondemand production model eliminates the need to maintain a huge inventory of books. It also reduces the waste associated with traditional publishing in which approximately 40% off all printed books are returned to publishers for pulping. In 2009, an estimated 77 million unsold books were pulped in the UK alone*.

If one 10-inch (25 cm) diameter tree yields 30 books of 200 pages in length**, then in one year 2.5 million trees were turned into books no one in the UK wanted. This number is just for one country. Imagine the number of trees saved each year if all books were printed using Lulu’s print-on-demand business model.

*Daily Mail 30 December 2009

** South Florida Business Journal, 23 May, 2014

Rather watch the movie?

“What is Lulu?”
Where are my @#$% books?”

Order books from Lulu – Save More Trees – Get More Oxygen

Lulu: Good for Authors, Good for the World

best-for-the-world“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.”

Rose Marcario, CEO of Patagonia

At Lulu we are actively striving to have a positive impact on society and the environment – one creator and one creation at a time. We provide free tools for authors to share their stories with the world, book making kits to encourage creative learning, and tools to transform digital imagery into art. We do all of this with print-on-demand technology that reduces waste and preserves our natural resources.

We are confident we are doing good, but we wanted to prove it. This past February, Lulu applied and was accepted as one of four local businesses to participate in North Carolina State University’s (NCSU) B Corp Clinic. To achieve B Corp certification, businesses must prove they are:

* Good for Workers

* Good for the Community

* Good for the Environment

* Good for the Long Term

* Good to the Core (establishing an innovative business model)

 

The goal for certification is to score at least 80 out of 200 possible points. Our initial score was 37. That may not sound very impressive, but that score represents 37 reasons that we are extra awesome.

Since that initial assessment, Lulu has been working with a team of MBA students from NCSU and Duke University to identify opportunities for improvement and to implement sustainable best employment and environmental practices. Recent improvements include a newly revised employee handbook, two additional paid employee volunteer days for a total of three days, tracking / monitoring energy usage, and active support for local schools and charities.

As a result of these changes and others, Lulu’s B Corp assessment score is up to 66.5. We are diligently working to exceed 80 points in the coming months.

As part of the Lulu family, we will keep you informed of our progress. For more information on B Corp certification:

http://www.bcorporation.net/
http://www.ncbcorps.org/

 

Content contributed by Sheridan@Lulu

Finding Myself Among The Wolves

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Book CoverRecently, I published my first novel Wolves of the Shadowlands with Lulu.com. Although it hasn’t been the most commercially successful piece of writing ever, the experience taught me a lot about writing and about myself.

I am 17-years old and a junior in high school.  I have been motivated to tell stories since the 4th grade. In elementary school, I would always be writing short narratives in my English journal. They were nothing fancy, complex, or necessarily logical. I was just a kid with a wild imagination.

Fortunately, that wild imagination evolved into something much more complicated and versatile through writing. Before I finished middle school, my drive to tell stories brought me into film making, a path I have been following ever since. But even then, telling cinematic stories was not enough to satisfy my imagination and to calm the myriad ideas bouncing around in my head. I had to do more.

It wasn’t until I tackled the incredible experience of writing a novel that ideas truly began to flow from my head. Before I began writing Wolves, my writing had always been written by me, for me. Now I was telling a story – a real story to a real audience. I locked myself in and began channeling my idea onto paper. An idea that, over the course of about a year and a half, became a story of friendship, understanding, sacrifice, and much more.

It wasn’t until I had completed the draft of Wolves and I was going back through the manuscript to edit and polish it, that I realized the story wasn’t just about a boy, a wolf, or forbidden friendships. Through the process of writing, I had interjected elements of my own personality and experiences that I have had in my own life into the characters themselves. When writing, I was so engaged in telling the story that when I took a step back and actually looked at it from a different perspective, I saw my own reflection in the words that had once only existed in the void of my mind.

Imagination is more than just problem-solution or beginning-middle-end. It’s making characters and events unfold in a universe of your own creation and, to varying extents, injecting your own experiences and personality into it. The hardest part to overcome is making the decision to lock yourself in for the ride.

May you all find happiness in telling your stories!

Headshot_M_Manyak_JPGAbout the Author

Matthew Manyak is a 17 year-old filmmaker, photographer, digital artist, and narrative author. Wolves of the Shadowlands is his first published novel. He currently pursues a career of creativity and imagination at a school of the arts in northern Florida.


 

Calling All Lulu Authors

Do you have a story to tell about realizing your dream as a writer?
Do you have self-publishing knowledge or expertise to share with other authors?
Want to expand your digital reach?

If so, we are looking for authors like you to share your story with our blog audience. Email your story pitch to PR@lulu.com. Include a brief biography and a link to your published work. We will do the rest.

Guidelines for guest posting.

– See more at: http://www.lulu.com/blog/#sthash.ffP9myzv.dpuf

#LuluinLondon: The London Book Fair 2016

A Spectacular Celebration of International Publishing: The London Book Fair 2016

Last week members from the Lulu.com team attended the 45th annual London Book Fair! The event took place in Olympia, London from April 12th through the 14th. The team had a blast attending informative exhibits, connecting with authors, networking with readers, and learning the latest in self-publishing trends!

Lulu.com has experienced an increasing demand for online, independent publishing. We are currently focused on catering to the needs of our international authors. With 35% of our overall business coming from outside of North America, we recognize our duty to meet the needs of an international market. It was a great pleasure to meet industry leaders within the publishing space at the the wonderful world renounced London Book Fair.

We are thrilled to share a few of our favorite photos from The London Book fair 2016.

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Vendors from all over the world gathered at the Olympia center to celebrate the 45 annual London Book Fair!

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Did you know? Almost 10% of attendees are authors!

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The city was alive with color and creativity at the London Book Fair.

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We had the chance to meet with two of our amazing authors!

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Author Elena Nicoleta Busoiu photographed with Lulu.com’s CEO Nigel Lee

Find her book The Princess of Ice and the Fallen Angel: Rhapsody One on Lulu

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Author Janae Keyes photographed with CEO Nigel Lee at the London Book Fair.

Find her book Broken Politics on Lulu at Lulu.com.

Learn more about Lulu.com at the London Book Fair.

Find out why everyone is self publishing with Lulu.com.

Drop us a line on Twitter @Luludotcom

Follow Lulu.com’s CEO @Blindfoldzebra