HB2 and the Lulu Way

 

Entrance 1

We welcome everyone. We are Lulu.

Lulu stands for being remarkable. We strive every day to make the world a better place by allowing authors to tell their stories through the free flow of information for the benefit of humanity.

We accomplish this through an inclusive, transparent platform that gives every author –the single parent, the politician, the poet, the entrepreneur, the priest, and the scientist – the opportunity to be heard equally without censorship or bias. We do not make judgments on our authors’ works, nor discriminate based on their content.

These values are at the foundation of our company, and HB2, which was passed in our home state of North Carolina on March 23, stands in direct conflict of the work we do every day to give our authors a voice, to enable their success, and to create a more empowered and tolerant society. As a business, we cannot support any legislative decisions that encourage, promote, or facilitate actions that clearly oppose and oppress our corporate values by marginalizing and degrading people and their stories.

Individual success is achieved by each of us being given equal opportunities that are fueled by empowerment, control, and self-discovery. We reject the actions taken by our elected officials and the timid attempt at back-pedaling we’ve seen this week from the Governor of North Carolina. Instead, we choose to continue celebrating the individuality and experiences that make our company, state, and country a rich, fruitful land where we learn by including those around us rather than alienating any group as an inferior people.

We are equality. We are love. We are embracing.

We are Lulu.

 

Calling All Authors: NY Book Show Cover Design Competition

Thursday Calling All Authors GenericThe staying power of printed books have always been evident, even as new technologies emerged to woo the masses. There are countless individuals who never questioned the value of physical books. In fact, the importance of the printed book, as physical object, as cherished possession, as work of art, has increased in the eyes of the public.

Entering its thirtieth year, the New York Book Show continues to recognize the best in book design, production, and manufacturing. Hundreds of books are submitted each year, their content spanning everything from academic topics to picture books to prize-winning fiction and nonfiction for all age groups. Every aspect of each submitted book—from artwork to paper quality, from binding to special features, and more—are taken into consideration to determine which books exhibit true artistry, craftsmanship, and an understanding of the printed book’s potential.

Another recent evolution within the publishing industry is the proliferation of self-publishing. While there may be some who denigrate this avenue as “vanity publishing,” the truth is that self-publishing has become an undeniable part of the publishing industry and has brought forth many fantastic works that may not have otherwise been able to find their audiences. Authors, designers, printers, service providers, and freelancers have benefited from self-publishing—not to mention countless readers. All of this is why The New York Book Show is thrilled to announce the addition of a new category for its 30th year—self-published covers. This new category recognizes New-York-Book-Show_2016-posterthe best in cover design for self-published books that appear in either or both print and electronic format. Books in this category will be judged solely on cover design.

All traditional publishers, suppliers, publishing professionals, and self-publishers are welcome to enter their books via the New York Book Show website, www.newyorkbookshow.com  through the submission deadline of Thursday, May 5th, 2016. All books originally published during the 2015 calendar year are eligible for entry, upon fulfillment of the online submission form and payment of associated submission fees. Those who submit traditionally-published books will also submit physical copies of their entries during the final week of submissions (May 2, 2016 through May 5, 2016), while those who submit self-published works will upload a PDF of the cover designs at time of submission via the online form. Submission details are available on our site: www.newyorkbookshow.com.

Judging of entries will occur in early May, publishing professionals from all aspects of the industry–editorial, design, production, etc. Winners will be notified by email soon afterwards.

The book show itself will be held Thursday, October 13, 2016 at Battery Gardens in New York City (tickets available for purchase in September). All winning titles will be on display to review, handle, and fall in love with in a free-form, social forum that encourages mingling among the hundreds of book lovers in attendance. Dinner, dessert, and an open bar will be provided. It is a truly uplifting celebration of the wisdom, innovation, and ambition behind the book as a physical object.

To learn more about the New York Book Show, hosted by the Book Industry Guild of New York, please visit www.newyorkbookshow.com or www.bigny.org.

 

book-industry-guild-logoJacob Seifert
The New York Book Show
The Book Industry Guild of New York (BIGNY)

Press Release: Lulu Press Challenges the Economics of Traditional Academic Publishing with the Launch of Glass Tree

gt-logo-squareRALEIGH, NC – <April 12, 2016> – Lulu, the world’s first and largest independent publisher, announced at the London Book Fair the launch of Glass Tree, an online publishing site dedicated to meeting the needs of academic and scholarly authors and communities.

“The knowledge that academics can share with the world is of phenomenal consequence to society at large and the benefit of sharing that knowledge should go right back to the source of its creation – the author, the university, or the academic institution – not into the pockets of publishing houses and their shareholders,” said Nigel Lee, CEO of Lulu Press. “The purpose of academic publishing is to share knowledge in an effort to educate and advance society. Glass Tree is the most ethically correct, sustainable and equitable way to achieve this goal.”

Glass Tree challenges the traditional academic publishing model by placing academics in complete control of their content, accelerating time to market, providing transparency into the works published, and reversing the revenue model to allow academics to realize 70% of the profit from sales of their work.

“For years academic communities have suffered under the exploitation of major publishing houses,” said Daniel Berze, Vice President of Academic Publishing at Lulu Press. “Scholars researched, wrote and edited their work with little, and in many cases no, financial reward. This outdated model will soon change with the introduction of Glass Tree, a new publishing platform from which academic authors can publish, share, and actually profit from their work.”

Glass Tree will provide free tools for book publication, extensive subject matter taxonomies, complimentary promotional tools and free distribution to a global network of online bookstores. Additionally, authors will also have access to an array of competitively priced supplementary services including book editing, translation, peer review and marketing assistance.

Through the use of print-on-demand technology and Lulu’s global network of printers, Glass Tree minimizes production costs resulting in a high-quality, affordable product that can be printed and delivered anywhere in the world in a matter of days rather than months – regardless of the quantity needed.

Most importantly, you as the author control your work. You own your copyrighted material and choose the license under which it is published. You determine the publication date, set the retail price and, as mentioned above, earn 70% of profits from the sale of your work. When discoveries are made in your field that warrant a new edition, you choose when to update, revise and republish ensuring your content is always up-to-date in the ever-changing academic environment.

Berze goes on to say “We are constantly engaging with our academic ambassadors to ensure that the tool we are developing is what they want. Glass Tree will be an academic-centric publishing site that will continue to evolve as the needs of academics around the world evolve.”

Glass Tree will launch in three phases. The first phase encompassing scholarly publishing of books and eBooks will be publicly available in the 3rd quarter of 2016. Publication of conference proceedings and journals will follow.

Both Lee and Berze are attending the London Book Fair 12-14 April at Olympia London. To reach them at the show or to book a meeting, please visit Lulu’s UK Facebook and follow us on Twitter @LuludotcomUK.

Join the revolution, publish and prosper at www.glasstree.com.

 

About Glass Tree

Since 2002, Lulu Press has enabled authors in more than 225 countries and territories to self-publish over two million publications. With the introduction of Glass Tree Academic Publishing, we bring our print-on-demand publishing expertise to academic communities around the world. At Glass Tree, authors are in control. They own the rights to their published work, set their own retail prices and keep 70 percent of all profits earned from the sale of their work.

Press Release: Lulu Names Martijn Eier Head of International Business Development

Featured Article

RALEIGH, NC – April 11, 2016 – Lulu, the first and largest independent publisher in the world, today announced that Martijn Eier has joined the Lulu team as Head of International Business Development. Charged with optimizing Lulu’s print-on-demand technology and distribution network, Eier is keenly focused on region-specific enhancements to better serve the needs of the global publishing community.

The identification of dedicated leadership in the European market underscores Lulu’s continued commitment to address customer needs through a robust international growth strategy.

“Martijn’s 20-plus years of experience working in the technology and print-on-demand sectors provides new opportunities for Lulu to pursue ‘smart’ expansion of our print and publishing network,” said Nigel Lee, CEO of Lulu Press. “His multicultural work experience will be of great benefit as we work to tailor the Lulu self-publishing experience to meet culturally specific needs of writers around the world. Lulu is committed to providing proven and advanced alternatives for all authors to share their expertise and experiences with their local communities and readers around the world.”

Pairing Lulu’s 14-year history of challenging the publishing status quo with Eier’s experience in the print and publishing industries positions both Lulu and the international markets for rapid growth and expansion of publishing options.

“In Europe, we are experiencing an ever increasing demand for online, independent publishing. With 35% of our overall business coming from markets outside of North America, we recognize the need to continue breaking down the barriers erected by an industry monopolized by traditional publishers such as Hachette. It is time all European authors have an opportunity to contribute to the region’s rich heritage of literary and scholarly writing,” said Lee.

Eier and Lee are attending the London Book Fair 12-14 April at Olympia London. To reach them at the show or to book a meeting, please visit Lulu’s UK Facebook and follow us on Twitter @LuludotcomUK.

For more information about Lulu and the international markets we currently support, please visit: www.lulu.com.

 

About Lulu

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish over two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books and eBooks for free, then sell them around the world via multiple channels. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits.

They Called Me the “The Kid Who Typed Things”

Guest Blogger

 

Guest Blogger: Ryan P. C. Trimble

Author: Ryan P. C. Trimble

There has never been a time in my life when I have not considered myself a writer. However, making the jump from “kid who types things” to “published author” was always my goal. Lulu helped me realize that goal in a way that wouldn’t have been possible just a few years ago.

When I was in middle school, there were very few print-on-demand companies. The ones that did exist required a lot of money upfront, most of which went toward ordering copies of your book in bulk. Either you distributed all of them by hand or you let the extra copies waste away in some warehouse. As a 14-year-old with no income, this was not a viable option. So, for me self-publishing meant printing a copy of my fantasy novel The Country of Eoforwicke at Kinko’s, getting it bound for about $15, then selling copies at a $2 mark-up to my friends —a fee which I often waived in order to get anyone to read my work.

Fast forward to 2014: I have finally completed my first novel, Fragments from 5th Ave, a Gastby-esque adventure of finding your friends and your future following college graduation. As I explored my options for getting this novel published, my past experiences with Kinko’s kept coming to mind and I assumed I would be doing something similar this time around.

While perusing printing possibilities, I happened upon Lulu. I have no idea what directed me to the site, but as I researched the company, my mind was ignited with the possibilities it could bring (as well as excited by the fact that it was based in North Carolina, my home state). No more would I have to worry about boxes of books sitting, ignored, in some warehouse, nor would I have to painstakingly create a book by hand and lose money in the process. I thought of my friends in the independent filmmaking scene and realized then that I was looking at the YouTube of book publishing. Just like in middle school, nothing would stop me from doing what I loved, even if I had to invent solutions—but now, I had a myriad of customizable solutions to choose from.

At 24, I am by no means an old man, but I have been fortunate enough in my lifetime to see the Internet bring to the fore things which were previously unattainable to the vast majority of people. Among them: the vibrant self-publishing industry which I am proud to count myself a member of as a Lulu writer.

I am no Fragments from 5th Ave longer just a kid who types things. I am a published author, and there’s nothing left for me to do but conquer the world—and with Lulu, I know I can.


 

Ryan P. C. Trimble has been writing since he first found (and promptly broke) his great-grandmother’s typewriter as a toddler. Since then, Ryan has gone on to write sketch comedy, newscasts and now, a novel (Fragments from 5th Ave. in 2014). He is currently at work on his second book, What We Turned on 23rd, which he hopes to publish later this year. Raised in North Carolina, he now lives in Chicago with one of his best friends and his cat, Roger Hux Trimble.

 

Calling All Lulu Authors

Do you have a story to tell about realizing your dream as a writer?
Do you have self-publishing knowledge or expertise to share with other authors?
Want to expand your digital reach?

If so, we are looking for authors like you to share your story with our blog audience. Email your story pitch to PR@lulu.com. Include a brief biography and a link to your published work. We will do the rest.

Guidelines for guest posting.

– See more at: http://www.lulu.com/blog/#sthash.ItPX61ND.dpuf

Be Our Guest (Blogger)

Be Our Guest

 

You need a platform – we have that.
You want to reach a wider audience – we have that, too.
You have a story to tell – so tell it.

Lulu is throwing caution to the wind and inviting our authors to become Lulu bloggers. After all, who knows more about self-publishing than self-published authors? You get to share your knowledge with a broader audience while promoting your work. We get to show the world that Lulu authors are among the best writers on the web.

Send your story pitch to PR@lulu.com. Your pitch should include:

  • An introduction: Who are you?
  • Relevance: How does your proposal fit with our existing audience?
  • Topics: What do you propose to write about?
  • Value: What benefit will readers get from the article?

Your pitch should not be a bulleted list, nor should it be an epic love poem in long form. This is the one piece of your writing we are guaranteed to read, so keep it brief, to the point, and grammatically correct.  For more information on writing an effective pitch, see: Pitch Perfect: Pitching a Guest Post.

Here are some ideas for articles, but don’t be limited by what you see here. Originality will be rewarded.

What do you know? What have you learned? What would you tell a new author? What should an author avoid? How do you feel when your words arrive in the mail as a book? What new technologies help you stay organized? How do you research your characters and locales? What do people say when they recognize themselves in your book? How many times do you write, rewrite and rewrite again? Got any funny stories? How do you effectively edit your own writing? How do you find trustworthy publishing services? Whose dreams are you making come true?

You can be assured that all pitches will be read and responded to by our team.

We look forward to hearing your ideas and working with you to expand your audience.

Guest Posting Guidelines

Press Release: Lulu Leaps Ahead of Competitors with Release of Solar-Powered Books

2016 April Fools

 

RALEIGH, NC – <April 1, 2016> – Lulu, the first and largest independent publisher, today announced a breakthrough in reading technology, the solar-powered book.

By incorporating this new technology into FSC Certified, acid and lead-free, premium quality paper, every page of a book ordered on Lulu.com acts as its own solar-powered reading substrate. The paper’s reflective qualities highlight the print in such a way that when a page is exposed to light, black text appears to float in a pool of white and colors seem to vibrantly leap off the page.

“By combining this affordable, cutting-edge technology with our global print-on-demand network, Lulu will once again disrupt the publishing industry,” said Lulu CEO Nigel Lee. “Despite the fact that I knew what our team was developing, I was gobsmacked when I held the final product. When I put it under the light, the page lit up clear as could be. What I didn’t expect was the warm comfort I felt when reading it.”

Following recent advancements in cell sensitivity, Lulu’s solar-powered books are not limited to use in direct sunlight, but are fully functional with LED, incandescent, fluorescent, firelight, candlelight and even moonlight on clear nights. This breakthrough ensures that students and readers everywhere can complete their assignments and even read for pleasure in any lighted space regardless of access to electricity or charging stations.

Beginning today, all printed books purchased from the Lulu.com bookstore will incorporate solar activated pages at no additional cost.

Continued Lee, “Light activation is indeed the future of reading and we are leading the way. I predict that solar-powered books will soon be the norm in every home around the world.”

To learn more or to order light-activated books for your home or business, visit: www.lulu.com.

UPDATE: As you may have figured out by now, this was an April Fools Day prank. The hoax being that all printed books are light-activated – i.e. cannot be read in the absence of light.

About Lulu

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish nearly two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books or eBooks for free, then sell them around the world via multiple channels. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits.