Lulu has a Can-Do Attitude 

Join Team Lulu on a tour of the Sonoco Reclamation Center to celebrate Earth Month and expand our knowledge of the waste stream!

On a crisp, Carolina blue Thursday, we embarked on a journey alongside our LaCroix cans, yogurt cups, and other recyclables. Our eco-excitement electrified the air. Or, it may have been the rumblings of trucks and giant machinery sorting paper from cardboard, glass, plastics, and metals.

Recycling Truck

For some of us, the thought of recycling and environmentalism may conjure images of crunchy folks in Birkenstocks asking if you have a minute for the environment as you nervously pick up your pace and avoid all eye contact.

However, there’s another aspect of recycling that many people don’t consider – JOBS!

The Sonoco Reclamation Center in Raleigh, NC processes around 350 tons per day in two 10-hour shifts, with 4 hours for cleaning. At the time of our tour, the Sonoco team was processing items at a rate of 11.9 tons per hour.

A recent article from The News & Observer pointed to statistics showing that recycling plastic bottles employs around 1,700 people in the Carolinas. Likewise, if each household recycled just two additional plastic bottles a week, we could create 300 brand-spankin’ new jobs.

Currently, 3 billion bottles, or about a third of all plastic bottles, are thrown away in North and South Carolina. We’re tossing out jobs left and right!

According to the Carolinas Plastics Recycling Council, we currently only produce 25% of the recycled plastic from bottles need to make new products. The other 75% is purchased from other states in the US and abroad. The more Carolinians recycle, the more we can cut costs, create jobs, and keep it local, y’all.

Recycling machine

That said, not all items are accepted by recycling centers. It’s important to keep in mind that plastic grocery bags should not be added to commingled recycling. Facilities like Sonoco are unable to process plastic bags, and when they find them among recycling, the bags end up in a landfill. Instead, consumers should bring back plastic grocery bags to grocers who can properly recycle the bags .

You can find a recycle location near you: http://www.abagslife.com/find-a-recycle-center/

Can’t remember which bin to toss your bottles, food scraps, and other trash? Lulu’s got your back! Download these free recycling and composting infographics.

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Check with your municipality to learn the specifics of what can and cannot be recycled.

Together, we can all be like Jake the trash truck and become recycling heroes.

http://www.lulu.com/shop/yvonne-osborne-and-scott-osborne/jake-the-happy-trash-truck/paperback/product-22765637.html

Go get ‘em, you recycling superstar!

Lulu Team Recycling

Read more here: http://www.newsobserver.com/news/business/article143301594.html#storylink=cpy

Your bottle means jobs: https://yourbottlemeansjobs.com/pledge/


About the Author

Sheridan is Lulu’s Coordinator of Sustainability and Outreach. She is also an author advocate, a friend to all cats everywhere, a clog aficionado, and an art maker.

Author Rick Solomon – Autism: The Potential Within

As a Developmental and Behavioral Pediatrician with twenty-five specializing in autism, Dr. Rick Solomon saw first hand parents with autistic children struggling to connect. He identified the importance of this connection, both for the parents and the child, and set about finding better ways to bridge this gap.

Developing his PLAY Project approach, Dr. Rick discovered that guided, conscientious play led to a more connected, whole family. Compelled to take the next step and share his knowledge with the world, Dr. Rick published his book, “Autism: The Potential Within.”

Recently, Dr. Rick was able to sit down with Lulu for our Author Talks series and share some of his insights, his observations, and what led him to publish his book.

 


 

Autism: The Potential Within:

Every parent wants to discover the potential within his or her child. For parents of children with autism, The PLAY Project can help.

Autism: The Potential Within describes the journey of Jacob Grant – a composite of all young children with autism – and his family as they learn The PLAY Project approach. The book follows Jacob along the path from early diagnosis until entry into kindergarten. Through a series of office visits, “Dr. Rick” empowers Jim and Julie Grant to be Jacob’s best play partners. He also guides them on how to use Jacob’s misbehavior – tantrums in public, sibling rivalry, picky eating and sleep problems – to help him learn appropriate behavior and social skills. Over time, Jacob moves from nonverbal to constantly talking, and from self-isolation to being warmly connected.

Based on scientific research and decades of practice, this guide provides parents and professionals with a new way of working and interacting with young children with autism.

Glasstree: The Evolution of Academic Publishing

Everything evolves – even academic publishing.
Glasstree is the next step in the evolution of publishing.

Launched by Lulu in 2016, Glasstree boasts the industry’s lowest publishing and processing fees for academics, researchers and educators to publish and distribute print, ebooks and Open Access content.

We believe the world benefits when knowledge is shared, access to it is democratized, and authors are equitably rewarded for their effort.

Take the next step.
Take control.
Publish and prosper with Glasstree Academic Publishing

Like, Follow, Share: What’s in it for me?

Every day we are asked by friends, acquaintances, and companies to Like, Follow or Share their page or post. It’s simple enough. It requires only a click. Lulu is no different. Like you, we are always happy to see new Likes, but what’s in it for you when you Like Lulu?

If you are a fan of innovative, independent authors, liking Lulu on Facebook will keep you in the know about new authors and daily discounts. But readers shouldn’t stop there. You should also Like your favorite author’s Facebook page and stay informed about their upcoming events and new releases. By creating a relationship with an author, you may get sneak peaks at future titles, covers or early chapters. Surely that’s worth the investment of a click.

If you are an author who published with Lulu, we recommend you not only Like our page, but also consider Following us as well. When you follow Lulu, you are assured of receiving the daily discount and other news, which you can then Share with your Facebook fans.

Periodically sharing Lulu discounts on Facebook gives you an excuse to reach out to your readers with a personalized message in addition to savings. If you are feeling especially generous, you can further entice new readers by supersizing the daily discount. You can easily change a 20% discount to 30% or offer 15% off your book when Lulu is offering free shipping. Click here to learn how.

 

Your target audience already loves books, discounts and Facebook. However, if you are trying to attract new readers, remember the “Rule of Seven” – on average, a person must see or hear your marketing message seven times before it actually registers. The more a person sees your book mentioned online, the more likely they are to take the next step – clicking to learn more which leads to purchases. So don’t be shy about sharing your story, your book, or those Lulu discounts.

Likewise, don’t be afraid to ask your fans to share with their friends. Word-of-mouth and social media are the two most popular means of discovering new books.

So, Like us today and Share us regularly. It only takes a few clicks to reach a worldwide audience.

I told three friends and they told three friends and so on….

Author Anita Riley: Pints, Publishing and Pink Boots

A few months ago, I received an email from a friend asking if I had time to talk to someone about publishing a book. I always enjoy talking with authors and there was the promise of a free pint, so how could I refuse?

A few nights later, on possibly the coldest night of the year, I met Anita. She told me about her project highlighting women in the North Carolina brewing industry. Her book would include home brewing recipes contributed by the women featured in the book. I was intrigued.

Mystery Brewing: Where the magic happens

Anita had a lot of questions.

  • She asked me about the cost of publishing. I told her it was free for DIY authors.
  • She asked about minimum print runs. I told her about print-on-demand and that we could print one or 1 million books.
  • She asked about manufacturing costs. We talked about paper quality, distribution options, and binding types.
  • She asked about manufacturing times. I told her that the books would print in 3-5 business days.

Anita needed the books printed and delivered for a fundraising event scheduled in March. She would launch the book at the event and all proceeds would go to the Pink Boots Society to fund scholarships to help women advance their careers in the brewing industry.

Another pint (or two) and we had a plan.

 

Fast forward a month or so and I received an email from Anita. She was published!

After a few edits, she was ready to place an order. The books arrived on time and the event was a huge success.

Last week, we visited Anita at Mystery Brewing. She took some time from her busy morning to talk to us about her book Brewing Ambition, the Pink Boots Society and her Lulu publishing experience.


Get the Book

Brewing Ambition

Home brew recipes by the women of North Carolina’s Craft Beer Industry and the stories behind them. Proceeds from the sale of this book benefit The Pink Boots Society’s scholarship fund, which seeks to assist, encourage, and inspire women in the beer industry to further their careers through education.

 

 

What’s New at Lulu? Everything Is About to Change

Prior to the launch of Glasstree, our academic and educational publishing brand, we asked CEO Nigel Lee what changes Lulu authors can expect in the coming months.

Since this interview was recorded, we have moved into our new space, Glasstree was successfully launched, and our focus has returned to refining the new publishing tools, opening new distribution options, and redesigning Lulu.com.

As Nigel says, “Watch this space. Everything is about to change.”

Nigel Lee: Press Reset for Disruption

Lulu was developed and launched in 2002 from an office in Morrisville, NC.  A few years later, we relocated to a building that was formerly a tractor dealership near NC State University in Raleigh.

In 2016, we moved back to Morrisville where it all started in the Research Triangle Park. While packing for the move, we asked Nigel Lee, Lulu CEO about the new building and the significance of the change in location.

Lee believes the new location will give Lulu a new perspective on how we approach our core mission; enabling people around the world to tell their stories and share their knowledge.

He says, Lulu “set out in 2002 to disrupt the publishing industry and in doing so, we became a publisher.  After 10 years, you are going to have forgotten that you were meant to be disrupting, because you’ve become the thing you were disrupting.” With our move to the Research Triangle Park, Lulu is “pressing reset a little bit and we are now in restart-up mode. We need to be more innovative for our customers’ sake and for the sake of our new initiatives.”

The move may represent a return to our roots and innovation is underway, but we still miss the coffee shop across the street.