Articles tagged "2013"

2013 Predictions for the eBook

2012 was a landmark year for both independent publishers and eBooks. While eBooks surged ahead of sales of hardcover books, independent publishers were heralded with widespread acclaim and acceptance as part of a vibrant literary scene. This piece on NPR, summarizes the hurdles that independent publishers have overcome, as well as a few success stories and author insights. Listening to the piece is a great way to cap a landmark year for independent publishers.

But don’t rest on your laurels just yet! Over at The Huffington Post, there are more predictions for the year ahead, including the idea that the glut of eBooks will probably continue. The guess is that as more independent authors bypass major publishing houses, eBooks will flood the market and that out-of-print titles will find new circulation as previously established authors begin to convert their titles to eBooks. But the increased competition should not scare off aspiring writers, the article states. More readers than ever will be searching for eBooks, providing even more opportunities for authors to find an audience.

Another phenomenon to watch out for is the “Black Swan” effect. The Black Swan effect is when a book from an unheralded author becomes a runaway success despite improbability. Expect to see even more of this in 2013 because large publishers have trouble locating Black Swans because of the myriad boundaries they put between themselves and authors. Publishers need to work through agents, who are yet another barrier between the writer and the marketplace. The marketplace, with its democratic way of allowing the cream of the crop to rise to the top, has a penchant for identifying Black Swans. Readers reward novels that are genuinely good, different, and provide something that readers have not already seen. For aspiring writers, the hope is to be that Black Swan, while publishers will continue to put up barriers between themselves and those classics-in-waiting. Expect more and more modern classics to emerge from the ranks of independent publishers.

Expectations for 2013 are sky-high in the world of independent publishing. 2012 was a year of success after success, and 2013 looks to be just as awe-inspiring. What are your predictions for independent publishers? In which new direction would you like to see publishing go? What are your own personal writing goals for 2013?

Making a Difference

Each month during our company meetings we take time to highlight customer success stories: authors who, after multiple years, have completed their dream or have realized an unforeseen sales increase. For December I wanted to depart a bit from that topic and instead look at a more timely and relevant theme. As we enter into the holiday season, let’s each consider how we make a difference on a daily basis. In the meeting I asked, “When’s the last time you made a difference?” Some of the replies we got were one employee who purchased a cup of coffee for someone that morning who didn’t have the money for it and another employee who showed his 3-year-old son how to hold his new born. Some of you may have recently donated blood, given your time coaching a youth recreation team, or helped your child last night with homework. In each instance, you made a difference.

Now, let’s focus on our creators who make a difference. The following Lulu creators are making a difference…for the Environment, for Animal Rescue, for Quality of Life, for Children’s Health, for Wildlife, and for Families.

Society for Wilderness Stewardship:

Help celebrate the importance of the National Wilderness Preservation System with your purchase.

Mark your calendar with inspiration for 2013

Alert! There’s only one more page on my calendar. I’ve already hit the dilemma that there’s no page in my calendar for me to scribble down exciting things that I have planned for 2013, which means that it’s high time for me to create my 2013 calendar.

For me – someone who lives and dies by her calendar – creating my calendar is a very important process for me. It’s a chance for me to reflect on what my goals are for the coming year and to select pictures that will keep me motivated and remind me of what’s important to me.

So, what’s important to me? Travel, family, fun, charitable giving and my local community. So, these are what I highlight in the pictures I select for my calendar. Seeing these pictures each day beside my desk keeps me motivated and brings a smile to my face as I recall each memory.

Earlier this season we invited local North Carolina groups to create calendars that reflect the things that will motivate them in 2013. Below we’ve highlighted four participants who are in the running to win $1000 based on most calendar sales by the end of the year. What I love about these examples is how they reflect the same things that I hold dear: supporting local food and communities, having fun, supporting charitable causes, promoting good health and celebrating a love of reading.

The Freebooksy Bookish Quirks Calendar celebrates readers by pointing out funny things that we readers do or think. In short, it’s a collection of quirks from bookish people!

This 2013 calendar showcases some of the many talents our amazing instructors here at Cirque de Vol have and love to share with the community!

Calendar featuring selected images from Cafe Helios in Raleigh, NC.

Mental Image is giving 20% of all profits to the Help April Breathe Easy Foundation. Body Painters include Tiffany Bickler, Emily Wagner, Emilio Jeffries, and Lisa Snead. We are using our healthy body’s to stop this disease.

 

These are just four great examples of calendar ideas. We hope you found some inspiration here. Calendars make great holiday gifts and they are also a way for your company, group, organization or charity to raise some money. If you do decide to create a calendar in order to raise some money, here are a few tips for marketing and selling your calendar:

1. Announce it on your Facebook page. Be sure to include a link to your calendar.
2. Write a blog post about your organization’s goals, motivations and commitments for 2013 and explain how your calendar reflects those. Be sure to include a link to your calendar.
3. Link to the calendar from your website.
4. Order some copies of your own calendar and sell them at the register or at events.
5. Link to your calendar in your newsletter

What are your motivations for 2013? Have you created your calendar yet?