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advice for authors

The Do’s and Don’ts of how to Avoid a Defamation Lawsuit as an Author

5 min readOne of the key goals of the Author Learning Center (ALC) is to equip writers and authors to write their best book and make good decisions when it comes to publishing their work. That is why we cover such a… Continue Reading →

The 5 essential elements of a great story

3 min read  As part of my career over the past decade, I’ve had the enjoyable opportunity to interact with most of the Big Five publishers in the U.S. and around the globe, as well as a multitude of Hollywood agents and… Continue Reading →

Pricing to sell: How much should your book cost?

11 min readHow much does a book cost? For a standard paperback with about 200 pages, the average cost ranges from $15.99 to $9.99 for a trade paperback. It’s important to recognize that this price range includes traditionally published and self-published books… Continue Reading →

5 Basics for Creating a Marketing Plan That Doesn’t Suck

4 min readAt Lulu, we have hundreds of thousands of authors, and each one has a different approach to marketing. But, one thing all successful authors have in common, is that they sell their brand, not just their book. Now, let me… Continue Reading →

3 Keys to Planning the Best Author Events

11 min readAuthor events are a cornerstone of all author marketing plans. Perhaps not as far-reaching or crucial as a strong social media presence or a consistent and growing author blog, the events you attend during a book launch and in the… Continue Reading →

Take Your Book to the Next Level [IBPA Award Entry]

6 min readIf you’re a writer at all like me, you’ve imagined at one point or another seeing your book on The New York Times bestseller list. Or short listed for an award like the Man Booker prize, Hugo, Newberry, or National… Continue Reading →

How to Find a Writing Group

3 min readWe writers can work anywhere with a horizontal surface on which to rest our laptops or pads of paper. But, the process of turning what we imagine into text is a singularly solitary effort. We know what we want and… Continue Reading →

Helix Review Author Round Up

2 min readBack in early August, we began featuring authors that have used the Helix Review to gain insight into their writing style and how to better market their books, so we could share what they learned with you. The Helix Review… Continue Reading →

Good News / Bad News from BRAGMedallion.com

3 min readThe good news: According to publishing industry surveys, 8 out of 10 adults feel they have a book in them. In the past, few were able to realize this dream. However, the emergence of self-publishing companies such as Lulu and… Continue Reading →

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