Vance Reeser, a lulu author himself, says he first heard about Lulu a long time ago when searching the Web for a way to collect some sketches into a printed book. “I gave it a shot,” he says, “and was pretty impressed with the results so I ended up using it again for my kids book Edward the Invincible.”
Lulu: How was your experience publishing on Lulu?
Vance: It was fun and very easy. I wasn’t able to turn making children’s books into a career or anything, but that also wasn’t my goal. There’s something very satisfying about having a tangible, very real copy of your book there for people to check out and buy.
Lulu: What advice do you have for aspiring artists?
Vance: I’d say keep working and power through those early years of work you know is just flat out busted or maybe not quite up to the hazy image in your mind you can’t seem to get on the page/screen. The only way through those hard HARD days is to keep working at it. There are no shortcuts. Stop looking for them – it’s a waste of time. There’s no magic software that makes it easy, no book of tricks… As the years go by and if you’ve stuck with it, it will get better, and what you see in your mind’s eye will slowly but surely refine and you’ll be achieving it on your screen. This is all basically what Ira Glass has said before, but it’s very true!
Lulu: What motivated you to co-direct the “What is Lulu?” video?
Vance: Immanuel (Lulu’s brilliant graphic designer and sneaky nerf gun aficionado) is a friend from my days in college taking design classes, and he gave me plenty of freedom to creatively approach the ideas that needed to be conveyed in the video. That allowed me to take the reigns quite a bit, which is a nice change of pace for me in regard to client work! He made sure we stayed on message and within the style boundaries he had in mind, and I worked out a lot of the visuals with the help of Noah Smith and directed the pacing and how the transitions and elements would move within the “rules.” The initial idea was to do more of a somewhat simple, flat, paper cutout look, but we ended up going into richer, deeper visuals as the project progressed. We did carry over a slower frame rate from the cutout concept, giving it a handmade crafts-y feel I think.