Articles tagged "advice"

Video: What is Lulu?

We’re very excited to show off our brand new “What is Lulu?” video with special thanks to Vance Reeser, co-director, animator and artist and to Noah Smith for storyboarding.

Vance Reeser, a lulu author himself, says he first heard about Lulu a long time ago when searching the Web for a way to collect some sketches into a printed book. “I gave it a shot,” he says, “and was pretty impressed with the results so I ended up using it again for my kids book Edward the Invincible.”

Lulu: How was your experience publishing on Lulu?

Vance: It was fun and very easy. I wasn’t able to turn making children’s books into a career or anything, but that also wasn’t my goal. There’s something very satisfying about having a tangible, very real copy of your book there for people to check out and buy.

Lulu: What advice do you have for aspiring artists?

Vance: I’d say keep working and power through those early years of work you know is just flat out busted or maybe not quite up to the hazy image in your mind you can’t seem to get on the page/screen. The only way through those hard HARD days is to keep working at it. There are no shortcuts. Stop looking for them – it’s a waste of time. There’s no magic software that makes it easy, no book of tricks… As the years go by and if you’ve stuck with it, it will get better, and what you see in your mind’s eye will slowly but surely refine and you’ll be achieving it on your screen. This is all basically what Ira Glass has said before, but it’s very true!

Lulu: What motivated you to co-direct the “What is Lulu?” video?

Vance: Immanuel (Lulu’s brilliant graphic designer and sneaky nerf gun aficionado) is a friend from my days in college taking design classes, and he gave me plenty of freedom to creatively approach the ideas that needed to be conveyed in the video. That allowed me to take the reigns quite a bit, which is a nice change of pace for me in regard to client work! He made sure we stayed on message and within the style boundaries he had in mind, and I worked out a lot of the visuals with the help of Noah Smith and directed the pacing and how the transitions and elements would move within the “rules.” The initial idea was to do more of a somewhat simple, flat, paper cutout look, but we ended up going into richer, deeper visuals as the project progressed. We did carry over a slower frame rate from the cutout concept, giving it a handmade crafts-y feel I think.

Check out his latest masterpiece, the brand new, “What is Lulu?” video as well as his children’s book, Edward the Invincible. Tell us what you think!

Tell Mom She’s Great!

Mother’s Day is this Sunday, so we invite you to share a few words with us about what makes your mom so great. It’s easy – just write it in the comments below. You can say as little or as much as you like. Here are some ideas for what to write:

  • What was the best piece of advice your mom ever gave you?
  • What is your favorite thing about your mom?
  • What is your favorite memory with your mom?
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Marketing Your Book: How to Get Your Book on a Blog

I’ll be the first one to admit it- I love blogs. They’re resources for information, inspiration, and ideas. Plus, blogs are perfect venues for marketing your book. It’s a great way to get your book noticed.

Why market your book on a blog?
It’s an inexpensive way to get your book out to lots of people in your target market- all at once. If you play your cards right, your book could get quality exposure at a really low cost.

Do your research – and participate.
This is the crucial step—finding the right blogs. Think about your market. Where does your average reader hang out online? Read a lot of blogs (really read them) and figure out where your book fits best. Start commenting on posts, subscribing to feeds, and mentioning snippets you liked in various social media endeavors. Always be nice! Bloggers will be glad to have a new active reader.

Making Criticism Work For You

If you’re reading this blog, chances are you’re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you’ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have noticed that it’s really easy to get stuck inside your own head and become blind or even evasive of constructive criticism when you’re doing it all on your own. The key is to not let your work suffer.