Articles tagged "Amazon"

Disputes over eBook pricing models… what do they all mean?

The eBook pricing war rages on, with such heavy-hitters as the Department of Justice, Amazon, Apple, and the majority of major publishers continuing to tussle over the price of eBooks.

To recap: Amazon has been selling eBooks at a loss for some time, in order to increase sales of their Kindle e-reader. Apple, looking to take some of the eBook business away from Amazon, then offered a higher pricing model to the major publishers, one which would keep them in business through the change of book formats. The Department of Justice, urged on by Amazon, filed suit against the major publishers claiming that they worked together to fix prices artificially high. The DOJ charged that this collusion is a breach of Federal Antitrust laws. After the suit was filed, a handful of publishers settled. Still, this is far from over.

The Consumer Federation of America, an association of nearly 300 nonprofit consumer groups, released a statement claiming that, “Books are being devalued, literature is not.”

By restoring competitive pricing to the market (a race to the bottom for eBook prices) the consumer obviously wins. But at what cost? Surely the major publishers cannot continue peddling a product they can’t make a profit off of.

Lulu Celebrates 10 Years of Author Success

10 years ago our founder and CEO Bob Young had a vision that would change the publishing industry forever. Spawned from his own frustrations traditionally publishing his autobiography Under the Radar, Bob foresaw that “there had to be a better way to publish.” He wanted an open, affordable, and public solution that aspiring authors could use to share their knowledge and ideas with readers more easily than ever before.  Thus in 2002 Lulu.com was born.

Since 2002, we have been working hard to tear down barriers of entry for publishing and help authors sell more books, and we’ve been succeeding. Here are just a few of our most important milestones in the last 10 years:

2002: Lulu.com was founded
2003: Lulu’s first best-selling author publishes and holds the title for three years.

Fifty Shades of Grey on the Today Show

Success in publishing happens everyday, but what about for small to medium publishers?  Even they are empowered to expand their brands and imprints with the new tools and innovations self-publishing brings.  Why just this morning Fifty Shades of Grey was featured on the Today Show. Check out the full segment below:


Visit msnbc.com for breaking news, world news, and news about the economy

Update from Lulu Chief Operation Officer – Tom Bright

Hello Lulu fanatics and creators,

My name is Tom Bright, and I am the President and Chief Operating Officer at Lulu.  Today, I’m writing my first blog post and what better time than now, when so many new and exciting opportunities are becoming available for authors every day.  In my posts, I’ll speak to these opportunities, like Apple’s newly announced iBooks® Author app, what they mean for you, and how Lulu’s tools give you the ultimate control over your publishing experience.  This will empower you to go even further with your works in more markets including not only the iBookstore℠, but also Amazon.com, Barnesandnoble.com, and the NOOK Book Store, as an eBook or in print.

Our mission here at Lulu is to make sure you, our remarkable content creators, are able to take full advantage of these opportunities.  We want to help you reach more readers and sell more books – no matter your background or goals – all while maximizing your visibility and your profits.  We do this through our retail partnerships with companies like Apple, which already has over 60,000 Lulu eBooks for sale on iBookstore shelves.

Speaking of Apple, we think what they’re offering aspiring authors is great.  It is just one more way to share knowledge and ideas with each other – an endeavor that is becoming more and more important. I’ve read the concerns of bloggers and journalists around iBooks Author.  I believe that especially in a self-publishing world, the author has a responsibility to market their book and distribute it as widely as possible.  After all, isn’t this the goal – the transfer of ideas to as many people as possible?  When the publishers and bookstores controlled which books were available for sale, marketing could be left to the publisher.  Today, the barrier to publishing is lower than it has ever been.  No author can afford to restrict their work to a single channel.  Lulu’s tools make it easier than ever to distribute to the widest array of physical and digital bookstores.

Indeed, it is through the power of options that we give authors what matters most:  control.  We’ve found that authors don’t want to choose between formats, channels, or mediums, and we don’t believe you, or your readers, should have to.  Through Lulu’s distribution partnerships, print-on-demand, and eBook technologies, authors are able to best meet the needs of all their customers in the ways that make the most sense for them.  Because an author today can never really be sure how someone might discover and read their titles, Lulu is here to ensure your titles are accessible to anyone, anytime, anywhere.

Feel free to click the following links to learn more about Lulu’s publishing and distribution options and how they can work for you.

Cheers,

Tom

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The iBookstore is a service mark of Apple Inc. iBook is a registered trademark of Apple Inc.

Understanding Distribution and ISBNs

Distribution

Much like Bigfoot and Chupacabra, ISBNs and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs.

What is distribution?
Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces and distribution catalogs. Lulu currently offers 3 distribution options: extendedREACH, globalREACH, and marketREACH. I will explain each of those in a little bit.

What is an ISBN?
An ISBN (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows publishers, libraries, and book dealers to locate books. You may get a free ISBN from Lulu or you can bring an ISBN you own and assign it to your book.

In September 2009, Lulu separated distribution and ISBNs so authors could get distribution for ISBNs that they own and bring to Lulu. We offer distribution options for ISBN and non-ISBN titles. Each Lulu project may have one distribution option and/or ISBN. Once an ISBN or distribution option has been applied to a project, you cannot change it.

Our current distribution options:

Building Selection to Boost Author Success

Dan Brown. Malcolm Gladwell. Emeril Lagasse. They all have something in common with you: They’re on Lulu.

You’ll now find their works — and about 200,000 other eBook titles from traditionally published authors — in the Lulu Marketplace. We’ve added them through agreements with Ingram and other distributors to make their public catalogs available on our site.

It’s a significant shift for Lulu, but one rooted in a strategy to maximize author success that has guided us from the beginning. To sell more books, you need more exposure. We’ve long provided distribution choices to help you reach customers in myriad stores, including Amazon.com and Barnes & Noble. We’re continuing to expand those options, and we’ll have more to share soon.

But that’s not enough. The time has come for a better marketplace. Like many of you, we’re discouraged by some trends in the industry and what they might mean for the future of books. Here at Lulu we champion books, and the people who create them, because of what they represent. Books are conversations between generations that convey our best thinking and help move us forward. They deserve appreciation. And authors deserve success.

The open marketplace we’re building will have the broadest selection. It will be a one-stop shop with content from all authors, in all styles and in all formats, paper and electronic. The goal is to give readers access to the best knowledge, ideas and entertainment and to give authors access to the best audience for their works. We believe the increased choice offered by increased selection will attract more readers. And as we attract more readers, we will have more opportunity to get Lulu authors in front of people most likely to buy. In fact, we’ve invested in recommendation technology to help with that by steering readers based on their browsing patterns.

Adding 200,000 eBooks is just the first step in a journey that will unfold over the coming months, one intended to bring more success to Lulu authors every day. As always, I welcome your suggestions and feedback as we move forward.