Articles tagged "Apple"

iBookstore showcases indie books in new Breakout Books section

You might notice something new on your next trip to Apple’s iBookstore: You! Independently-published books will be prominently featured as part of Apple’s new “Breakout Books” section. Featuring titles from independent authors, the section will work to highlight books that have been highly rated, regardless of how they have been promoted or who published them. In short, taste will rule. And for independent authors, that is incredibly good news.

The books that will be featured will be broken down into four categories: Romance, Sci-Fi & Fantasy, Mysteries & Thrillers, and More to Explore (we’re guessing that encompasses everything that can’t be easily put into a genre). This kind of attention, putting a book front-and-center in front of millions of prospective readers is a huge opportunity for independent authors. In the past, publishers would fight over this “front-of-the-store” space, usually reserved for books with huge initial print orders and authors with highly established reputations. Now, just by writing a quality book, authors can find their book with the type of promotion that usually comes with a high sticker price.

According to the New York Times (Apple to Highlight Self-Published Books), one of the main motives for getting behind independent publishers was their pricing: independent authors sell their books at significantly lower costs than major titles (those produced by major publishers). This pricing model encourages readers to buy more independently published books than they would more expensive ones, further democratizing the marketplace.

While “Breakout Books” will not always be the center of attention on the iBookstore, it marks a major change in how digital booksellers are respecting independent authors and how quickly the marketplace is changing. In what was once a field dominated by six major publishers, there are now thousands of people each acting on their own, letting the quality of their work act as their best publicity.

As readers, would you buy a book that has been highly rated by other readers? As writers, how do you think this will change independent publishing? Do you know of any other digital bookstores that have this type of promotion? Let us know!

Disputes over eBook pricing models… what do they all mean?

The eBook pricing war rages on, with such heavy-hitters as the Department of Justice, Amazon, Apple, and the majority of major publishers continuing to tussle over the price of eBooks.

To recap: Amazon has been selling eBooks at a loss for some time, in order to increase sales of their Kindle e-reader. Apple, looking to take some of the eBook business away from Amazon, then offered a higher pricing model to the major publishers, one which would keep them in business through the change of book formats. The Department of Justice, urged on by Amazon, filed suit against the major publishers claiming that they worked together to fix prices artificially high. The DOJ charged that this collusion is a breach of Federal Antitrust laws. After the suit was filed, a handful of publishers settled. Still, this is far from over.

The Consumer Federation of America, an association of nearly 300 nonprofit consumer groups, released a statement claiming that, “Books are being devalued, literature is not.”

By restoring competitive pricing to the market (a race to the bottom for eBook prices) the consumer obviously wins. But at what cost? Surely the major publishers cannot continue peddling a product they can’t make a profit off of.

Apple’s new iPad means more ways to reach readers

Since Lulu believes that you are fully capable of changing the world with your words and images, we want to give you as much access as possible to getting your work out there to the widest audience possible.

This is why we’re so pleased with each technological advancement that allows more creators to share more content with more people. Today, the exciting announcement is Apple’s new iPad. This is great news for you as an author. Here are some links to help you take advantage of the recent surge in eBook publications:

Update from Lulu Chief Operation Officer – Tom Bright

Hello Lulu fanatics and creators,

My name is Tom Bright, and I am the President and Chief Operating Officer at Lulu.  Today, I’m writing my first blog post and what better time than now, when so many new and exciting opportunities are becoming available for authors every day.  In my posts, I’ll speak to these opportunities, like Apple’s newly announced iBooks® Author app, what they mean for you, and how Lulu’s tools give you the ultimate control over your publishing experience.  This will empower you to go even further with your works in more markets including not only the iBookstore℠, but also Amazon.com, Barnesandnoble.com, and the NOOK Book Store, as an eBook or in print.

Our mission here at Lulu is to make sure you, our remarkable content creators, are able to take full advantage of these opportunities.  We want to help you reach more readers and sell more books – no matter your background or goals – all while maximizing your visibility and your profits.  We do this through our retail partnerships with companies like Apple, which already has over 60,000 Lulu eBooks for sale on iBookstore shelves.

Speaking of Apple, we think what they’re offering aspiring authors is great.  It is just one more way to share knowledge and ideas with each other – an endeavor that is becoming more and more important. I’ve read the concerns of bloggers and journalists around iBooks Author.  I believe that especially in a self-publishing world, the author has a responsibility to market their book and distribute it as widely as possible.  After all, isn’t this the goal – the transfer of ideas to as many people as possible?  When the publishers and bookstores controlled which books were available for sale, marketing could be left to the publisher.  Today, the barrier to publishing is lower than it has ever been.  No author can afford to restrict their work to a single channel.  Lulu’s tools make it easier than ever to distribute to the widest array of physical and digital bookstores.

Indeed, it is through the power of options that we give authors what matters most:  control.  We’ve found that authors don’t want to choose between formats, channels, or mediums, and we don’t believe you, or your readers, should have to.  Through Lulu’s distribution partnerships, print-on-demand, and eBook technologies, authors are able to best meet the needs of all their customers in the ways that make the most sense for them.  Because an author today can never really be sure how someone might discover and read their titles, Lulu is here to ensure your titles are accessible to anyone, anytime, anywhere.

Feel free to click the following links to learn more about Lulu’s publishing and distribution options and how they can work for you.

Cheers,

Tom

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The iBookstore is a service mark of Apple Inc. iBook is a registered trademark of Apple Inc.

What’s the buzz on all this Apple publishing stuff?

If you’ve been paying attention to any tech news since yesterday, you probably heard about the Apple announcement of their new iBook® Author app – geared towards educators looking to publish textbooks for customized classroom solutions.  Here’s what some of the top tech-media outlets have to say about the new program:

Mashable
Hands On: Apple’s iBooks Author App

Engadget
Apple launches iBooks 2 e-Textbook platform (video)

PC Magazine
iBooks Author: You Work For Apple Now

The Telegraph
iBooks Author:  Apple doesn’t want to own your book

The Verge
iBooks Author restricts all sales to iBookstore, wraps for-pay books in DRM

Techcrunch
Apple Announces iBooks 2, A New Textbook Experience for the iPad

LA Times
Apple’s iBooks 2, iBooks Author:  Bids to own publishing’s future

TechRadar
Hands on:  iBooks Author review

So what do you guys think about Apple’s new initiative?  Sound off in the comments below.

 

How to Make an eBook Anyone Can Read with ePub

Blog Update: Before you read, check out our handy new eBook landing page for the latest tips to help you publish your eBook today.



In a recent post I talked about how all of you would-be eBook authors should know your file formats, or at least be somewhat familiar with the most commonly used ones.  As an author, you want to make your work as accessible as possible, which means making your content able to be read on as many devices as you can.  Since it is Read an eBook Week, and Lulu is giving away three Apple iPads, I thought it might be useful to provide a how-to tutorial for the most universal eBook format: ePub.

Many new authors might make the mistake of thinking that if they have a portable document format (PDF) of their book it means that it can be read on an e-reader or other mobile device.  While in many cases the PDF can be opened, the text is far too small because it is a static or unchangeable image.  ePub makes it so your text is resized to fit the screen of any given device.  Since the text in ePub format can be changed in terms of size, font and color, reading an ePub book becomes a much more personal experience for the reader.  Sounds great right?  But how do you make an ePub book?

You really have three options:  let Lulu do the work for you with our conversion services, use a conversion program like (Adobe InDesign, eCub, Calibre, Google ePub Toolkit, etc.), or you can do-it-yourself.  If you decide to do-it-yourself, I’ve added some great directions I found over at jedisaber.com.


What You’ll Need:

* A text editor (like Text Edit or Notepad) that can edit text files, HTML, and XML.
* A program that can create .zip files (which should be built into OS X or Windows).

Lulu Short Story Contest Homestretch

What a month it has been.

As NaNoWriMo and the Lulu Short Story Contest come to a close – we’ve been thrilled by the hundreds and hundreds of responses we’ve gotten from authors of all ages and genres who couldn’t resist the chance to share their creativity and who found out just how easy it can be to publish an eBook.

We’re not done yet though.  The official cutoff date for the contest is Dec. 1st, so there is still time to submit a story of your own and enter to win $1000, a NOOK™, free publicity, and a professional review of your story in Shelf Unbound Magazine.

We’ve been getting a lot of questions too.  Mainly from authors who just want to be sure they have entered their story correctly.  Remember, once you’ve published your short story as an eBook with our EPUB Converter, to copy and paste your story’s web address on our Survey Monkey form.  Once you click submit on Survey Monkey, you’ll be taken to a “thank you” page with a 20% off coupon on it – good for your next purchase on Lulu.  We may need to tweak your submission too in order to get it to pass the validation requirements set by retailers like the iBookstoreSM. You still keep the copyright though and we will only change the formatting – not the content itself.

Once Dec. 1st hits, we’ll gather all contest submissions and our panel of judges will fire up the coffee pots, pull out the reading glasses, and get to work reading all your remarkable entries.  We’ll announce the first, second, and third place winners mid-December.

So keep that creativity coming – you still have till Thursday.  You can do 600 words in no time!

 

Lulu Expands International Reach for eBook Authors

Lulu is excited to announce today greater reach for eBook content by adding distribution support to 26 new countries including Italy, Belgium, and Spain for eBook authors selling through the the iBookstore℠.

This announcement comes along with Lulu’s distribution of French-language content to the iBookstore as well, which officially makes Lulu the first self-publishing company to offer eBook distribution for both English and non-English content.

Our goal is to help you, our remarkable authors, sell more books no matter where you live or what language you speak.  And we’re planning to continue to enhance all of our eBook offerings and services to help you sell more books and reach even more readers.

Start your eBook today by visiting our eBook landing page.

 

 

R.I.P. – Steve Jobs

We humbly thank Steve Jobs for his help shaping an industry.

R.I.P. – 1955 – 2011

iPad 2 Means More Readers for You

We love technology at Lulu, especially technology that helps our authors reach more readers.

Today, Apple is set to unveil the new iPad after the first version shattered sales records (15 million units sold in 2010) and introduced a new retail channel, the iBookstore, for authors to distribute their eBooks through.

Last year, eBooks accounted for $263 million of total trade book sales, which represents a 193% increase from 2009 according to the Association of American Publishers. As readers continue to find new ways to discover and purchase content, any author would do well to provide their work in as many formats and on as many devices as possible because you never know how your next biggest fan may discover your work.  As speculation builds over new iPad features, more eyes are turning towards the device, which opens up even greater opportunities for authors to expand their readership across millions of people.

In recent posts, we’ve shown you how to get your Lulu published eBook into the iBookstore and onto the iPad and we know how eager you are to see your books out in the world. That’s why we’re happy to help you distribute your remarkable works through our growing network of retail partners. Keep in mind too, that authors are always able to publish and sell their books immediately to the 2.5 million unique customers in the Lulu Marketplace for free, either electronically or in print. Lulu continues to help you bring your knowledge and expertise to your customers more easily than every before. We look forward to your continued success with Lulu and our retail partners.