Tag

audience building

12 Tips for Marketing and Sales Success: Tip 4 – Beyond the Lulu Author Experience

1 min readDistribution channels for authors, both traditionally published and self-published, are changing. With the closing of many large brick-and-mortar booksellers, the most notable of which was the exit of Borders, all publishers are reevaluating their distribution strategy. In August 2013, Bowker… Continue Reading →

12 Tips for Marketing and Sales Success: Tip 3 – Know Where Your Audience Shops

1 min readIn the book business, figuring out where people shop and how to get books to those places is called a distribution strategy. There’s more to a distribution strategy than just bookstores. Some authors leverage their professional connections to make sales…. Continue Reading →

12 Tips for Marketing and Sales Success: Tip 2 – Finding and Building Your Audience

2 min readNow that you know the importance of identifying your target audience, it’s time to go out and get them. We asked successful authors how they found the audience for their book. Here’s what they said: Most authors wrote for audiences… Continue Reading →

Should you just give it away?

2 min readWhat’s better than free? It might seem irrational, but one of the best ways that authors have found to gain popularity and profitability for their eBooks has been to, well, give them away. Authors have found that dropping the price… Continue Reading →

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