Articles tagged "author marketing ideas"

Indie Author Day! [Video]

1 min read

Check out this great video from Indie Author Day!

In the video, we’ll go over those 5 Basics to creating a marketing plan that doesn’t suck – found here on our blog from last week.

So if you’re ready to learn about establishing your Author Brand, cool (and free) tools you can use, how to set goals and develop an online presence, click play and enjoy!

How to Successfully Market Your Book from BiblioBoard Library on Vimeo.

From the Vault: More Social Networking Sites for Authors

1 min read

There are number of other websites and tools besides Twitter, FaceBook, and Google+ that are ideal for establishing relationships online. Many of these sites allow writers to find a highly targeted segment of Internet users to share ideas and get feedback. The sites can also be used to reach people who might be interested in purchasing your books, photobooks and other content.

Plurk is a great site to find people with similar interests. The service is similar to Twitter, but enables conversations to be followed much more easily.

Tumblr is another micro-blogging site to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, or email.

Pinterest is a digital bulletin board that you can post likes and interests to for seamless sharing with others.  This is a great place to recommend titles you like yourself, and casually mention your work.

StumbleUpon is a perfect site to find sites that match your exact interests. You can surf sites on any topic and easily add your own favorites and your own Lulu content easily. It is not uncommon for StumbleUpon to generate thousands of views of a single web page.

These are just a few of the many sites and tools available to promote your projects. Feel free to add any other ones you like to use, or links to your pages, in the comments section.

Marketing your Book with “Buy Now” Buttons.

1 min read

Keep your potential readers focused. Simplify book purchases by adding these free “Buy Now” buttons on your website or blog.

Reel in more readers with just four quick steps:

STEP 1: Log onto “My Lulu”

STEP 2: Click the star icon next to your published book

Buy Now Buttons

STEP 3: Choose the buy now button you like

Buy Now Buttons

STEP 4: Copy and paste the code to your website or blog

Buy Now Buttons

When your buyers click on these buttons, they will be taken to a Lulu shopping cart, which will include your book. It really is just that simple – so try it out today!

Take me to My Lulu.

Lulu University: Media Training Magic

1 min read

Picture 10Are you ready for your close up? If you’re not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure.

This class will teach you what you need to know about media training. We’ll also share with you the media mistakes you never want to make.

Media Training Magic takes place August 9, 2010 at 7pm EST at a computer near you!

Lulu University: Think Outside The Bookstore Box

1 min read

Book SigningBookstores got you down? Take heart. Did you know that only 35% of Americans get their books in bookstores? There are lots of things you can do to promote your book even if it isn’t in the bookstores. This class will cover the top 10 super savvy ways you can promote yourself without setting foot in a bookstore.

We’ll talk about all of the other places you can sell your book and we’ll also look at creative ways to do non-bookstore signings and events. Plus, we’ll discuss how to promote yourself by hosting your very own virtual tour.

10 Super Savvy Ways to Promote Your Book without Setting Foot in a Bookstore takes place July 12, 2010 at 7pm EST at a computer near you.

Lulu University Classes

6 min read

Lulu empowers creators with the tools needed for success. Our FREE Lulu University webinars will provide you with the knowledge and know-how to get the most out of your work. Lulu University is a series of free webinars. You can register for each class by adding the free service to your shopping cart and checking out.

You will be emailed with instructions on attending this free Lulu University webinar from a few days prior to the webinar you’ve selected. Webinars are held at 7pm EST/4pm PST and require computer access. Following each class, all webinars will be available for viewing via the link mentioned below.

Be sure to sign up a few days before the event by clicking on the link provided for each webinar. See you in class!

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Lulu Marketplace Tips 101

3 min read

One of the perks of my job here at Lulu is that I get to spend a lot of time browsing through thousands of published titles available in our marketplace. Believe it or not, with that many books, there are a surprisingly large number, I believe, that show the kind of potential to be the next great undiscovered work within their niche. Unfortunately, many of these great books will most likely remain undiscovered in their author’s lifetime, largely because they lack some of the basic marketing elements necessary to initially capture and hold the interest of a potential reader, convincing them that your book is worth reading.


Now admittedly, seriously marketing your book can be a full time job in itself as many of you can attest, but there are some quick, easy and, in most cases, free things you can do, right now, to get your book out there and dramatically increase its visibility to potential readers. Here are a few tips that will help get you started.


Create a new and unique book cover – Our research has shown that Lulu books with custom covers sell four times as many copies compared to those with the default covers we provide in the publishing wizard. Create a new cover that’s tailored to your book, or let us help you create one that’s sure to get noticed. Learn more about Lulu’s professional cover design services.


Create a book previewWhy should I provide a preview of my work? Your book’s preview serves as a significant marketing tool by allowing potential readers to sample a portion of your work. Learn how to start setting up your book’s preview now.


While you’re at it, get even more viewers and consider creating a preview on Google Book Search.


Get your book distributed worldwide – Publishing your book on Lulu is just the first step. Get your book automatically listed in tens of thousands of retailers online and off, including, Borders, and Barnes & Noble, Inc. Learn more


Write a description Peak a potential reader’s interest in your book by providing a short description on your book page. Highlight key topics for your reader or simply ensure the contents of your back cover are visible online. From your My Lulu account page, click the “revise” icon to the right of your book’s title, then click the “Edit” button to get started.


Create a Lulu storefront – A Lulu storefront is a free, easy-to-use webpage highlighting both you and your work. Send potential readers a direct link to everything you’ve published on Lulu by setting up a storefront today. Learn more


Add “Keywords” to your book: Keywords enhance the way potential readers find your book when searching a relevant topic. By adding key words or short phrases to your keyword list, you can dramatically increase the likelihood that potential readers will find your book. The key (no pun intended) when setting keywords is to think about what words a potential reader would use to search for books on your subject and try to use these in your list of keywords.

You can add keywords the same way you can write a description: from your My Lulu account page, click the “revise” icon to the right of your book’s title, then click the “Edit” button.


Earn revenue on each book sold – Now that you’ve enhanced the marketing potential of your book, don’t forget to set your creator revenue. Select the amount you earn on each sale and start earning today.


Looking for more help? Regardless of what you take away from these tips, the key is about increasing the likelihood that a potential reader will successfully find your title, then improving the quality of those first critical moments of exposure, convincing them to open to the first page. Marketing your book does take work, but you don’t need a dream team from a major publisher to get noticed either. Make an effort to improve your book’s presence when you have some extra time. If you discover that you need a little help, Lulu offers a wide range of cost effective author services, ranging from editing and formatting, to graphic design and marketing.


Is this in itself a shameless attempt at marketing our service? You got me! But seriously, we want to help you be a more successful published author and if you need our help, we’re here for you. View Lulu’s full range of author services


Have any other free marketing tips to share? Post a comment and share your tips with authors here.