This class will teach you what you need to know about media training. We’ll also share with you the media mistakes you never want to make.

Media Training Magic takes place August 9, 2010 at 7pm EST at a computer near you!

We’ll talk about all of the other places you can sell your book and we’ll also look at creative ways to do non-bookstore signings and events. Plus, we’ll discuss how to promote yourself by hosting your very own virtual tour.

10 Super Savvy Ways to Promote Your Book without Setting Foot in a Bookstore takes place July 12, 2010 at 7pm EST at a computer near you.

You will be emailed with instructions on attending this free Lulu University webinar from lulu@amarketingexpert.com a few days prior to the webinar you’ve selected. Webinars are held at 7pm EST/4pm PST and require computer access. Following each class, all webinars will be available for viewing via the link mentioned below.

Be sure to sign up a few days before the event by clicking on the link provided for each webinar. See you in class!

March 8, 2010 – Red Hot Internet Publicity 2.0
*This class has passed. A recording of this class, along with slides, can be accessed here.

If you think you have your Internet marketing covered with just a web site, you might be missing out on a bucket of Internet gold. This class is packed with information with everything from understanding social media to monetizing sites like Facebook, Squidoo, and Twitter. We’ll also talk about what you should never do on your web site and why a blog is a must-have part of any Internet campaign. We’ll also look at some of the hottest online trends too!

· The secret to getting thousands of hits on your web site and then converting them into sales!
· Top internet promotion techniques that won’t cost you a dime!
· The Virtual Author Tour™, how you can “tour” yourself on the net
· How to use site like Facebook and Squidoo to build your customer base
· What is Twitter? We’ll talk about Twitter and how to use it to drive more sales to your web site
· How to create a web site that sells your book
· Simple steps to blogging effectively!

BONUS: We’ll even include some time-saving hints to maximize your online efforts without spending HOURS online!

March 22, 2010 – Red Hot Internet Basics
*This class has passed. A recording of this class, along with slides, can be accessed here.

If the idea of blogging, social networking, and Twittering has your head spinning, you’ll love this class! We’ll look at easy ways to start a blog or podcast and tricks for keeping them going. Did you know that most bloggers or podcasters only keep the momentum for a month? This class will show you simple things you can do so you never have to worry about running out of ideas or ways to market yourself!

All your Internet questions answered:
· What the heck is RSS and why you should use it
· Blog, blog, blog – the best and fastest way to get a blog
· What’s “social media”? Understanding what this, and how to navigate it
· What and how to use social bookmarking

Come with ALL of your Internet questions, this class will get them answered!

April 5, 2010 – Red Hot Internet Basics: Touring Yourself Online
*This class has passed. A recording of this class, along with slides, can be accessed here.

If you’re ready to market your book online but don’t know where to start you’ll love this class. We’ll look at creating and launching your very own Virtual Author Tour. During this class we’ll look at:

· How to find sites to pitch yourself to
· How to set up a social networking page
· How to find bloggers and contact them
· Crafting your pitch
· Networking online, how to do it and why you *must* network with bloggers
· What is social book marketing and how to use it

Come with ALL of your Internet questions, this class will get them answered!

April 19, 2010 – Red Hot Web 2.0 Tricks to Sell More Books!
*This class has passed. A recording of this class, along with slides, can be accessed here.

You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice.

Here’s what we’ll cover:
· Creating “feeder” sites that feed traffic into your web site!
· Using book videos to sell more books
· Using Wikipedia to market yourself
· Why linking to other web sites is a bad idea
· How to get more web site traffic right away!
· Got blog? The one thing you should NEVER do with your blog!

May 3, 2010 – Build a Great Web Site!
*This class has passed. A recording of this class, along with slides, can be accessed here.

So what’s the key to a great web site? This class will teach you simple tricks and effective strategies to help you understand what a terrific site needs to look like. We’ll teach you about keywords, and how to find the right ones for you. We’ll discuss site layout and the secrets to selling books on your site! We’ll also look at how some simple steps to creating a web site or hiring someone to do it for you!

May 5, 2010 – How to Crack the New York Times Bestseller List
*This class has passed. A recording of this class, along with slides, can be found here.

Get the scoop on how to get your book bestseller ready and get noticed!

June 14, 2010 – Book Signing Gold!
*This class has passed. A recording of this class, along with slides, can be accessed here.

Got a book signing coming up? Want to know how to strike book signing gold, drive crowds of people to your event, sell more books AND get invited back? Then this class is for you! We’ll teach you how to plan an exceptional book signing from start to finish!

July 12, 2010 – Think Outside the Bookstore Box
*This class has passed. A recording of this class, along with slides, can be accessed here

10 Super Savvy Ways to Promote Your Book without setting foot in a bookstore!

Bookstores got you down? Take heart! There are lots of things you can do to promote your book even if your book isn’t in the bookstores! This class will cover the top 10 super savvy ways you can promote yourself without setting foot in a bookstore. Did you know that only 35% of Americans get their books in bookstores? We’ll talk about all of the other places you can sell your book AND we’ll also look at creative ways to do non-bookstore signings and events! PLUS we’ll also discuss how to promote yourself by hosting your very own virtual tour!

Don’t miss this exciting class!

August 9, 2010 – Media Training Magic!

Are you ready for your close up? If you’re not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure. This class will teach you what you need to know about media training. BONUS: We’ll also share with you the media mistakes you’ll NEVER want to make!

September 13, 2010 – Getting on Radio and TV Today!

Are you ready for the big time? Then this class is for you! During our session we’ll unveil the secrets of getting on radio and TV…today! We’ll teach you how to create a “book hook” how to position yourself onto an ongoing story and how you can get your pitch noticed for immediate results!

September 27, 2010 – Marketing Bonanza

Got a burning marketing question you want to get answered? Then this class is for you! We’ll address all of your marketing questions and help you solve your difficult marketing problems or, just make sense of what you’ve learned on previous marketing calls.

BONUS: ready to share your success stories? We’d love to hear about your successes and how you did it.

October 18, 2010 – The Building Blocks of Book Marketing!

When it comes to book marketing there’s a lot you can do but what’s really the most effective way to promote? The Building Blocks of Book Marketing will show you “can’t fail” strategies along with shortcuts and insider secrets to getting your book noticed! We’ll also look at the things you must do to market your book. BONUS: We’ll share tips to getting free publicity!

November 1 – Creating a Stunning Press Kit (so the media will notice you!)

If creating a press kit has baffled you then don’t miss this class! We’ll talk about everything from crafting the perfect press release, to creating your bio, questions and tip sheets. We’ll also talk about the things no good press kit should be without and what you should never include in a kit! If you’re struggled with your own kit or just aren’t sure what they should look like, then this class is for you!

Bonus: we’ll also learn about electronic press kits, online press rooms.

Plurk is a great site to find people with similar interests. The service is similar to Twitter, but enables conversations to be followed much more easily.

StumbleUpon is a perfect site to find sites that match your exact interests. You can surf sites on any topic and easily add your own favorites and your own Lulu content easily. It is not uncommon for StumbleUpon to generate thousands of views of a single web page.

ReJaw is a micro-blogging site. You can easily share images, pictures and text. The site is relatively new, but the users are very active.

Tumblr is another micro-blogging site to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, or email.

These are just a few of the many sites and tools available to promote your Lulu.com projects. Feel free to add any other ones you like to use, or links to your pages, in the comments section.

Now admittedly, seriously marketing your book can be a full time job in itself as many of you can attest, but there are some quick, easy and, in most cases, free things you can do, right now, to get your book out there and dramatically increase its visibility to potential readers. Here are a few tips that will help get you started.

Create a new and unique book cover – Our research has shown that Lulu books with custom covers sell four times as many copies compared to those with the default covers we provide in the publishing wizard. Create a new cover that’s tailored to your book, or let us help you create one that’s sure to get noticed. Learn more about Lulu’s professional cover design services.

Create a book preview – Why should I provide a preview of my work? Your book’s preview serves as a significant marketing tool by allowing potential readers to sample a portion of your work. Learn how to start setting up your book’s preview now.

While you’re at it, get even more viewers and consider creating a preview on Google Book Search.

Get your book distributed worldwide – Publishing your book on Lulu is just the first step. Get your book automatically listed in tens of thousands of retailers online and off, including Amazon.com, Borders, and Barnes & Noble, Inc. Learn more

Write a description- Peak a potential reader’s interest in your book by providing a short description on your book page. Highlight key topics for your reader or simply ensure the contents of your back cover are visible online. From your My Lulu account page, click the “revise” icon to the right of your book’s title, then click the “Edit” button to get started.

Create a Lulu storefront – A Lulu storefront is a free, easy-to-use webpage highlighting both you and your work. Send potential readers a direct link to everything you’ve published on Lulu by setting up a storefront today. Learn more

Add “Keywords” to your book: Keywords enhance the way potential readers find your book when searching a relevant topic. By adding key words or short phrases to your keyword list, you can dramatically increase the likelihood that potential readers will find your book. The key (no pun intended) when setting keywords is to think about what words a potential reader would use to search for books on your subject and try to use these in your list of keywords.

You can add keywords the same way you can write a description: from your My Lulu account page, click the “revise” icon to the right of your book’s title, then click the “Edit” button.

Earn revenue on each book sold – Now that you’ve enhanced the marketing potential of your book, don’t forget to set your creator revenue. Select the amount you earn on each sale and start earning today.

Looking for more help? Regardless of what you take away from these tips, the key is about increasing the likelihood that a potential reader will successfully find your title, then improving the quality of those first critical moments of exposure, convincing them to open to the first page. Marketing your book does take work, but you don’t need a dream team from a major publisher to get noticed either. Make an effort to improve your book’s presence when you have some extra time. If you discover that you need a little help, Lulu offers a wide range of cost effective author services, ranging from editing and formatting, to graphic design and marketing.

Is this in itself a shameless attempt at marketing our service? You got me! But seriously, we want to help you be a more successful published author and if you need our help, we’re here for you. View Lulu’s full range of author services

Have any other free marketing tips to share? Post a comment and share your tips with authors here.

-Adam

]]> http://www.lulu.com/blog/2009/01/15/easy-marketing-ideas-10/feed/ 3 http://www.lulu.com/blog/2008/03/11/get-creativeget-people-to-your-lulu-creation/ http://www.lulu.com/blog/2008/03/11/get-creativeget-people-to-your-lulu-creation/#comments Tue, 11 Mar 2008 14:35:03 +0000 admin http://lulublog.com/2008/03/11/get-creativeget-people-to-your-lulu-creation/ Now that you have published on Lulu, it is time to get some people to buy what you have created. The Lulu Search Marketing Program can get your creation on the major search engines, but there are many other ways to get traffic to your Lulu storefront.

-Post on Internet Forums

Internet forums are a great way to let people know about what you have written. Find a website that relates to what your Lulu creation is about and become an active member. Make sure each post has a link to your Lulu storefront. This is a great way to get people who are more likely to buy your item to your storefront.

-Bookmarks and Postcards

Lulu offers a great service to help budding authors promote their creations. Get bookmarks, postcards and even business cards to help you promote your book. I had some made for my Lulu creation and left some at the coffee shops around the area. Click HERE to learn more.

These are just a few ways you can get people to your Lulu storefront. Visit the Lulu Forums for more great ideas.

-Dan