Articles tagged "Author profits"

Nigel Lee: Global Businesses Must Be Locally Relevant

1 min read

Lulu CEO, Nigel Lee, lives in Brussels, leads a company headquartered on the East Coast of the USA, and travels the world seeking new partners and new markets to better serve authors around the world.

In today’s interview, we chat about Lee’s eight-hour commute and discuss how living outside of the USA affects his corporate leadership and vision for Lulu.

Lee believes companies can only be truly global when they address regional needs. “Internationalization of a business doesn’t just mean making it available in Hungarian, or in French or in Italian. It means understanding regional requirements, country-specific requirements. What do authors in Italy need? What does Italian book distribution look like? What are the bookstores in Italy?”

Lulu works to make the world a better place – one author, one story and one local regulation at a time.

 

Nigel Lee, Lulu CEO: Passion, Partners, Publishing and Profits

1 min read

Two years ago we cheered in* Nigel Lee as a new team member in our Raleigh office. We welcomed him as Head of International Business – now he’s Lulu’s CEO.

Nigel came to us with a background in international banking focusing on risk, finance, and regulatory issues. Since then, he’s learned quite a bit about the publishing industry as well as the passion that drives Lulu authors.

Last November we took a break from packing for our upcoming move to chat about his time with Lulu and the publishing industry in general.

Publishing really hasn’t changed much since Shakespeare’s time. At its essence publishing is still write, print and sell. Today, there are just a lot more people making a profit from an author’s effort resulting in the creator receiving a smaller and smaller piece of the pie.

That’s why we need Lulu.
Lulu rewards creators, not shareholders.

 

*If you are wondering what is meant by “cheer in,” this is how we welcomed new employees at our previous location. Nigel is the one in the jacket – loving it.

Sell More Books: Christmas Marketing Ideas

2 min read
xmas-tree-bookshelf-red

Know what would look good on this shelf? Your book!

Being a self-published author is a bit like being Santa, but without any elves. In some ways this is great; you get to make all the decisions and things get done the way you want them to be done. On the other hand, you have to make all the decisions and things don’t get done until you do them.

Take a deep breath and reinvigorate yourself by reflecting on what you have already accomplished. You are a published author. You are among the select few who had an idea, struggled through all the drafts and rewrites, and published a book. As a result, people around the world can now enjoy and benefit from your work. You changed lives. You made a difference.

With Christmas just around the corner, it’s time for you to profit from your effort, and there’s no time to waste. Books make great gifts, everyone (including Santa) knows this, but how are you planning to sell your book this Christmas? If your plan is to simply get it into the Amazon bookstore and hope for the best, you are likely to be disappointed. It’s time to take things into your own hands.

Here are few easy ideas to help you spread the word and generate holiday sales:

  • Create an “About the Author” page on your website to act as your press kit.  Share this page on all your social media pages.
  • Write a press release about your book and send it to all local newspapers and radio stations. Include a link to your media kit with your press release.
  • Contact your public library and offer to conduct a seminar on self-publishing or lead a discussion about your author experience.
  • Contact your local bookstores and schedule a reading and book signing.
  • Team up with other writers and sponsor a booth at local Christmas festivals in your area.
  • Add a “buy-now” button to your website and advertise Lulu’s weekly discounts to encourage holiday sales. Remember, your revenues are much higher from sales made in the Lulu bookstore.
  • Offer personalized, signed copies of your book on your website and social media pages.
ornaments-christmas-tree-books

Take advantage of Lulu’s weekly discounts when stocking up for holiday sales.

Business-savvy authors have learned that by taking advantage of Lulu’s weekly discounts – on top of their author discount – they can earn more revenue per book by selling to readers during events or directly from their website. This strategy requires you to dedicate time for packing and shipping orders, but it also allows you to sign and personalize books and add bonus items such as bookmarks and thank you notes to orders. These small personal touches create a connection between you and your readers, making them more likely to recommend your books to their friends.

xmas-tree-bookshelfAn added bonus to events and direct sales is that you can collect buyers’ email addresses to add to your mailing list allowing you to market directly to fans when your next book is published.

So, make a plan now to market your book locally and online, stock up*, and get ready for the best Christmas season yet.

*If you are planning to purchase more than 100 books, please contact our bulk sales desk for a custom quote.  We may be able to help you save even more on your planned purchases.

 

More Marketing Tips

Make More Money: Include Lulu Discount Codes in your Marketing Emails

Make the Most of Seasonal Sales

Holiday Publishing Checklist for Authors

Five Hours to Success: Sell More Books