Articles tagged "Author Success Stories"

Lulu Exhibits 102 New Titles & Hosts NYT Bestseller at Book Expo America

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, they were greeted with 102 Lulu books that were exhibited as part of the BEA New Title Showcase.

To celebrate our ten year anniversary as a leader in Open-Publishing, Lulu also invited three bestselling authors to attend the show, sign free signed copies of their latest titles and explain why they picked Lulu over other publishing options.

On the first day of the show, congressional candidate turned bestselling political author, Kevin Powell, signed copies of his 11th book “Barack Obama, Ronald Reagan, and the Ghost of Dr. King,” which explores modern politics and pop culture through recent events such as the tragic murder of Trayvon Martin.

Lines wrapped around the corner as numerous show attendees recognized Kevin from his appearance on MTV’s “The Real World.” Being a very charismatic and charming personality, Kevin was a big hit at the show and made a point of engaging with each person who waited in line to meet him.


David Thorne, New York Times Bestselling Author, signed copies of his new book “I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails” during the second day of the show. With a very strong following, Thorne quickly signed over 250 copies of his book.

Joining other well-known blogging celebrities, Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place in conjunction with BEA.

Lulu Celebrates 10 Years of Author Success

10 years ago our founder and CEO Bob Young had a vision that would change the publishing industry forever. Spawned from his own frustrations traditionally publishing his autobiography Under the Radar, Bob foresaw that “there had to be a better way to publish.” He wanted an open, affordable, and public solution that aspiring authors could use to share their knowledge and ideas with readers more easily than ever before.  Thus in 2002 Lulu.com was born.

Since 2002, we have been working hard to tear down barriers of entry for publishing and help authors sell more books, and we’ve been succeeding. Here are just a few of our most important milestones in the last 10 years:

2002: Lulu.com was founded
2003: Lulu’s first best-selling author publishes and holds the title for three years.

Lulu Author & Illustrator Win Gold Mom’s Choice Award

A few years ago, after being introduced through a mutual friend, author Elizabeth Hamilton-Guarino and illustrator Sandra Waugh decided to team up on a picture book that celebrates all art forms, cooperation, and the idea that anyone, young or old, should “let their dreams fly.” Lucky for us, their dream became a reality known as Pinky Doodle Bug, which was released in December.

After completing the book they were cautious about pitching the big children’s publishing houses, which are often hesitant to take on debut authors in the picture book genre. Elizabeth and Sandra also had reservations about traditional publishing’s strict storybook arcs and long-lead printing times.

“In the world of children’s publishing, which often feels like a secret club, we felt our book may or may not ever come to life,” Elizabeth says. “We didn’t want to risk it… We wanted to really remain positive and put all of our positive energy and life into the project.”

So the duo decided on Lulu.com for the paperback, hardcover, and eBook — a decision they’re extremely happy with.

The relationship between the two women and Lulu has been strong from the start — which isn’t a surprise given the collaborative message of Pinky Doodle Bug. In addition to purchasing Lulu’s Global Distribution Package, which puts the book in every bookstore (on order) as well as on multiple online retailers, Elizabeth and Sandra also worked closely with Lulu to market their book.

“Lulu.com has been a critical part of our success. They have had on-the-spot customer service, featured our book, tweeted about us and really help us market the book also, which is probably the biggest boost needed,” Elizabeth says.

Elizabeth and Sandra’s marketing efforts didn’t stop there. They have a robust website that launched before the book released so that they could showcase their ideas and bring the characters to life. By using snappages.com, they have full control over the design and content of their site though the company’s easy drag-and-drop system. This allows them to update pinkydoodlebug.com at least once a week so that everything showcased is current and relevant. Their site has also been a place for Sandra to post coloring pages that have proved so popular a Pinky Doodle Bug activity book will be out soon!

Recognizing that having a website is only the first step toward successful marketing — and that getting people there is the second — both women used social media to boost traffic to their website. Elizabeth leveraged her business’ Twitter account (30,000 followers) and also created a Pinky-specific Facebook page and Twitter account (700 followers) to give away the book and raise brand awareness — within reason. Both women abide by “Twitter 4 Business Specialist” Keith Keller’s assertion that tweeters should abide by the 1 to 10 ratio, meaning 1 tweet about you and 10 about something or someone else.

Although scheduling (they’re moms!) and cost constraints have prohibited Elizabeth and Sandra from working with a PR agency, they’ve both done school and/or library visits, which paid off. Pinky Doodle Bug recently received the prestigious GOLD Mom’s Choice Award, which honors excellence in family-friendly media products. Elizabeth advises that authors seize the opportunities they can: “Sometimes the reason for being there [a book festival, for instance] might not be to sell books, but rather to meet someone or to learn something about someone or yourself.”

In the future Elizabeth and Sandra plan to let their own Pinky dreams fly. Outside of an upcoming activity book and new picture book, Pinky Doodle Dance, the author and illustrator team are hoping to create Pinky dolls, media, and more.

Lulu.com Author Interview: Bob McDonald

I love using Twitter to find out what the Lulu community is up to.  Often, I head over to Summize.com and type Lulu.com in the search field to see how our authors are promoting themselves via Twitter.  There are hundreds of recent messages from authors and buyers that have been sent talking about Lulu.com.  I decided to find one of the Lulu.com authors who actively uses Twitter to find out what kind of success they have had promoting their work.

Bob McDonald, author of Flagrant Foul and Dilemma, was kind enough to conduct an interview with me via Twitter today about how he has used the latest social networking tools to promote his books.