Articles tagged "author"

Remarkable Find: A MOO Way to Market Your Book

How do self-published authors get the word out about their work? The same way other professionals get the word out about their businesses – through networking. This is why MOO recommends business cards for authors. In fact, MOO is so confident that your author cards will boost your book sales that they’re giving you your first pack FREE.

MOO allows people to design their own business cards, MiniCards, postcards, stickers and more. How is MOO different? They invented Printfinity, which allows you to have a different image on every single card in a pack. It’s a great way for you to show off your work. Here are some creative ways for authors to use MOO cards to market their work:

 “You can quote me on that.”

As an author, you are selling your ability to write. So, give people a taste of what they’re going to get. Reel them in! Pull choice quotes out of your work and use them on your cards – it’s bound to be a conversation starter.

News and reviews

If you’ve been reviewed (and obviously, only if it’s positive!), why not incorporate the design of your card to include a few of the best lines? The world of professional writing is competitive, so letting people know straight away the good things others have said about your work will help you stand out.

Collectables

Consider making your cards collectors’ items by featuring a different excerpt on each. This works particularly well for poets. When the poems are too long to print on a small card, consider using a QR code to link directly to the poem online.

This is also a great technique for cookbook authors, who can feature different recipes on each card with links to recommendations for what appetizers and drinks to pair with each dish.

Judge my book by its cover

As an author, you obviously value words. But the truth is, in a short period of time – the amount of time, say, that it takes to glance at a business card – most people respond very well to strong images. So if you’ve got a great book cover, why not use it as the front of your cards? Alternatively, you could use classic literary covers throughout the ages or design something that represents your reading taste.

Ready to start making your MOO card now? MOO is offering Lulu customers 100 free MiniCards (excluding shipping). Hurry – this offer is limited to the first 500 customers, one per customer.

Author Success Story: Timber Hawkeye

A longtime student of world religion, Buddhism, and psychology, Timber Hawkeye yearned for a less complicated depiction of the Buddha’s teachings than what the Tibetan temple had to offer, so when the Lama suggested he try Zen instead, Timber took off his maroon robes and moved to a Zen monastery far from home. While he liked the simpler message, he still felt the teachings were full of the same dogma that sent him running from religion in the first place. Believing that people are more interested in positive inspiration and motivation than in ceremonies and rituals, he conceived of a book that would empower readers to not necessarily be a Buddhist, but a Buddha, through gratitude and the consistent message to “be kind.”

“There are many incredible books out there that cover all aspects of religion, philosophy, psychology, and physics, ” he explains, “but I was looking for something less ‘academic’, so to speak. I was looking for something inspirational that people today would not only have the attention span to read all the way through, but actually understand and also implement in their daily lives.”

Thus, Buddhist Boot Camp came to be.

How To Write A Great Book Title

Choosing a clever title can be as hard as writing the book itself. Some writers say their title comes to them first, and the story develops from there, while other writers have folders of documents like, “Untitled, fantasy time travel book, name TBD.”

Your title should do three things: Attract readers you want, distinguish your book from others in its genre, and leave a lasting impression on the reader. Here are Lulu’s tips for giving your masterpiece a great name.

  1. Avoid clichéd nouns like “chronicles,” “tale” and “adventure.” Sure, some of the great classics use them – The Chronicles of Narnia, The Handmaid’s Tale and Adventures of Huckleberry Finn come immediately to mind – but usually these descriptors are unnecessary and over-used. Distinguish your book with an original title, even if it is a chronicle, a tale, or an adventure. John Scalzi’s Old Man’s War could easily be described as a chronicle, but doesn’t rely on that descriptor to be memorable and powerful.
  2. How to choose a clever title? Consider an important object, character or idea from the book and start brainstorming. Perhaps a line from the book during a critical scene would make a good title. Madeline L’Engle’s A Wrinkle in Time, for example, takes its title from a character’s description of time travel to a child – creating a “wrinkle” in the fabric of time to get to and fro easily. The relevancy of the title may not be immediately apparent, but when the reader finally figures it out within the text, the realization can be just as satisfying as finishing the book.
  3. If your book is non-fiction, consider a subtitle to clarify your clever main title. Readers of non-fiction want to know up-front what they’re going to get from your book. Before it becomes a nationally-known best-seller, a vague title like What Color is Your Parachute? needs a descriptive subtitle (A Practical Manual for Job-Hunters and Career-Changers) to appeal to the job-hunters who might need the help this book can provide. The combination of title and subtitle of Deborah Frye and Tracy Mercier’s Our Father Who Aren’t In Heaven: A True Story of a Career Criminal does a great job of telling the reader the subject and tone of the book. (Don’t worry; if you’re using Lulu’s cover design services, we can handle a subtitle, a sub-subtitle and all the authors, illustrators, editors and contributors you want to include on the cover!)
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How my Lulu Books Became Amazon Best-Sellers

By Jackie Barrie, author of Lulu books The Little Fish Guide to DIY Marketing and The Little Fish Guide to Networking.

As you can guess from the titles, both my books are targeted toward small businesses and startups. With such a limited audience, I’d never expect them to be ranked top overall. I’m thrilled and amazed they got ranked at all! But they both reached top ten in Amazon’s Sales & Marketing category.

As you can see from the screenshots below, my first Lulu book The Little Fish Guide to DIY Marketing peaked at number 8 (at the time of writing, it is number 40). My second Lulu book The Little Fish Guide to Networking made it to number 7. It also attained 11th position in the Marketing category of the 2012 #BizBookAwards run by Small Business Trends (at one point it was 4th).

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

Introducing Lulu Author T-Shirts

Does being an author make you so proud you want to announce it to the world? Do you ever feel like shouting from the rooftops, “Hey, I’m an author! Woooo! Hint: Buy my book!” Well, now you’ve got another way to let the world know about your accomplishments and prompt discussion about your book(s)…

Lulu is very happy to introduce Author T-Shirts. We have a variety of shirts available and each can be customized to your color, size and style preferences. These t-shirts were designed by Lulu authors just like you. We hope you’ll wear yours proudly and that they will help spark conversation with strangers who wonder, “Oh? You’re an author? Do tell me about your book! Where can I buy a copy?”

Buy yours here: Lulu Author T-Shirt Store

So, we hope you like the author t-shirts. Tell us in the comments which design is your favorite. If you buy one, tag us in a pic on Facebook so we can see you sporting your new shirt!

Author T-Shirt Contest!

You have worked hard writing, editing and publishing your book. Now, show off your accomplishment by boasting about it on a brand-new t-shirt of your design.

We are hosting the first-ever Lulu Author T-Shirt Contest. What do you want your author t-shirt to say? Enter your submission for the tagline on the shirt. Tomorrow (May 11) is the last day to enter, so get your entries in now. You can have up to 15 entries. Then, the voting round begins, so tell your friends, family and readers to come vote for your tagline. Voting lasts from the 12th-16th. The five shirts with the most votes win. As a heads up, we will moderate the entries that make it to the voting round, ensuring that they are family-friendly.

Lulu eBooks Just Got Even Better

Tables and columns have been around for so long that we don’t give them much thought – even though our daily lives often rely on them.  One supports our dinner plates, silverware, fruit bowls, lamps, and books while the other literally supports the roof over our heads.  In recognition of all that tables and columns have contributed to civilization, we are returning the favor by supporting their use in document-to-EPUB conversions.

What are the benefits? 

For authors, uploaded Word documents that include tables and columns will now pass conversion.  This is especially good news for educators publishing text books, developers publishing tech manuals, or businesses publishing data-heavy intellectual property – all of which make excellent design use of tables and columns.

For consumers, simply clicking on the table image in an eBook will provide access to the original, raw table data.  This allows readers to interact with the data in various ways such as accessing embedded links or copy and pasting information directly from the table.

The really big news is that Lulu is currently the only platform providing this type of document support – all absolutely free.  Compare this with other services that can cost upwards of $400 per conversion.

What’s Next? 

We’re always looking for ways to make our great self-publishing tools even better and more accessible to everyone.  We love hearing your feedback, and work continues to provide support for all the items that matter to our authors and our readers.  Check back for more Lulu news in the coming weeks.

Fifty Shades of Grey on the Today Show

Success in publishing happens everyday, but what about for small to medium publishers?  Even they are empowered to expand their brands and imprints with the new tools and innovations self-publishing brings.  Why just this morning Fifty Shades of Grey was featured on the Today Show. Check out the full segment below:


Visit msnbc.com for breaking news, world news, and news about the economy

Lulu.com – Number 1 in eBooks

2011 was an exciting year for independent publishing – new technology, devices and formats are changing the way people create and consume content. By far the stand out this year happened in the eBooks space. Creators published a stunning 115,517 new eBooks on Lulu.com in 2011, up 22% over 2010.

The surge in eBooks published has helped make Lulu the #1 source of independent content on the iBookstore(SM) and Nook Bookstore with 60,000+ titles available in these channels right now. This number is growing rapidly every day thanks to Lulu’s continued commitment to developing the best eBook publishing tools available.

With 10 years of experience helping over 1.1 million creators in 200+ countries and territories bring their content to the world, we have grown our eBook catalogue to a whopping 620,000 titles.  Your content is making a difference in the world of publishing and Lulu is proud to be your partner.

While eBooks are clearly gaining strength in numbers, the future of eBooks is still being defined, with Lulu investing heavily in that future. For instance right now we are hard at work paving the way for the next generation of eBooks. Please stay tuned for exciting updates as we embark on this next chapter in independent publishing. And next week, we’ll take a look at where print books fit into the mix.