Articles tagged "BEA"

Book Expo America – One for the Books

2014 has been a very busy year for Lulu. We launched Lulu Jr., our new brand that allows children to become published authors by encouraging creativity, strengthening literacy and building self-esteem. We continue to introduce Picture.com to new audiences so everyone can show what they love. We expanded eBook distribution options to include Kindle, Kobo and many others. And we introduced new pricing for our vast print book options to save our authors and readers even more.

To celebrate these new offerings with authors, readers and our peers, we headed to Book Expo America last week. And what a great stage it was to showcase all of the new things we’ve been working to deliver. The most visible is our new brand.

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Lulu invades Book Expo America!

 

We were joined by three celebrities to help us spread our message – two-time New York Times bestselling author and award winning gospel artist Dr. Juanita Bynum, Yvette Gonzalez-Nacer, known for her role as Kiki on Nick Jr.’s “Fresh Beat Band,” and New York Times bestselling children’s book author Peter H. Reynolds.

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Dr. Juanita Bynum and Yvette Gonzalez-Nacer, best known as “Kiki” from Nick Jr.’s Fresh Beat Band, at Book Expo America

 

Our favorite part of BEA was getting to see so many of you, our customers and a great many aspiring authors. Self-publishing showed a lot of renewed momentum at the show, and we loved being able to tell you all about the new things we’re working on the deliver later this year, ensuring you’re as successful in your writing, marketing and selling as you can be.

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Peter H. Reynolds, acclaimed author of The Dot series, talks with fellow authors

 

We learned a lot from BEA attendees about What You Love and what you need to be more successful. We can’t wait to implement some of these ideas at Lulu.com to help each of you achieve your publishing goals. Of course, if you weren’t able to attend BEA this year, please share your ideas with us in the comments section!

What a rookie writer learned from Neil Gaiman at BEA 2013

Neil Gaiman answering questions at BEA

I recently had the pleasure of attending the 2013 BookExpo America in New York City.  Amongst the myriad of awesome presenters there, I was particularly looking forward to Neil Gaiman’s talk, which was really more of a discussion with aspiring authors.  Gaiman has been a favorite of mine for a while and his now famous 2012 University of the Arts  commencement speech, “Make good art” has consistently been an inspiration for me.

As Gaiman dove into the crazy world of how he became a writer, it became increasingly evident that this wildly successful author had gone through many of the same trials and tribulations that even the most amateur authors experience.  He never set out to become a world renowned author, rather he simply had always shared a love for reading and a passion for story-telling; perhaps the two greatest ingredients for a writer.  From the stories he told, I snagged a few tidbits of commonality that hopefully are beneficial for all aspiring authors:

  •     An insatiable hunger for reading is a writer’s best asset.
  •     On why fiction is dangerous: Fiction is dangerous because it lets you into other peoples heads and gives you empathy and shows you that the world doesn’t have to be like the one you live in…Letting people into other people’s heads is amazing and incredibly dangerous.
  •     On how to handle rejection or failure:  Two different things play out…I get things back and I’m either not good, which I do not choose to believe, or I’m just doing this wrong.  I vowed to myself to try to write things that no one could reject.  I worry now that no one will tell me I’ve written a dud short story.
  •     With 30 years of success, is there still doubt: Yes, and it hasn’t been 30 years of success. There have been things that have worked and things that haven’t.  Authors are combinations of complete arrogance and self-doubt.

I wanted to share these four points to spark thoughts, or even to provide a since of camaraderie that you are not alone as you work to create your next piece. What have you learned in your time as a writer? Please share your tips below! You may inspire a fellow writer.

 

Lulu Exhibits 102 New Titles & Hosts NYT Bestseller at Book Expo America

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, they were greeted with 102 Lulu books that were exhibited as part of the BEA New Title Showcase.

To celebrate our ten year anniversary as a leader in Open-Publishing, Lulu also invited three bestselling authors to attend the show, sign free signed copies of their latest titles and explain why they picked Lulu over other publishing options.

On the first day of the show, congressional candidate turned bestselling political author, Kevin Powell, signed copies of his 11th book “Barack Obama, Ronald Reagan, and the Ghost of Dr. King,” which explores modern politics and pop culture through recent events such as the tragic murder of Trayvon Martin.

Lines wrapped around the corner as numerous show attendees recognized Kevin from his appearance on MTV’s “The Real World.” Being a very charismatic and charming personality, Kevin was a big hit at the show and made a point of engaging with each person who waited in line to meet him.


David Thorne, New York Times Bestselling Author, signed copies of his new book “I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails” during the second day of the show. With a very strong following, Thorne quickly signed over 250 copies of his book.

Joining other well-known blogging celebrities, Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place in conjunction with BEA.

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

Marketing Your Book at Book Fairs

This past May, Lulu team members, along with numerous works by our remarkable authors, attended Book Expo America 2011 in New York City, the largest book convention in the United States.  Book Expos such as BEA offer great opportunities for authors to display their content, meet fellow authors, and hear insights from industry professionals.  Check out the video above of the action from this year’s BEA and see why Lulu’s booth was the talk of the show – drawing such great crowds.  If you are thinking about attending or displaying your book at a book fair, here is a list of up-coming events.  Hopefully this video will get you excited for BEA next year, as we’d love to see both you and your book(s) at the show.

Lulu at Book Expo America 2011

Last week, Lulu attended Book Expo America (BEA), the largest book convention in the nation, where attendees got the chance to meet the new face of publishing – you!

Doors opened bright and early the morning of the 24th to floods of authors, publishers, journalists, librarians, and businesses all clamoring to get the latest scoop on the publishing industry and Lulu didn’t disappoint. With exciting new initiatives such as our Open Publishing APIs, Partner Program, and growing print network, Lulu has an affordable publishing solution for just about everyone – no matter if you’re an author looking to become a publisher, or a publisher wanting to monetize your back catalogue.

We definitely stood out in our bright orange booth too, but what really stole the show were our “author-ego” cutouts (pictured).  All three days of the show people lined up at our booth to have their photos taken behind their favorite author’s body and we’d display them on our wall.  They’d also be entered for a chance to win a new Mini 5303 laptop, courtesy of our partners at HP.  I can’t tell you how many times I heard the phrase:  “My friend Blahbity Blah, told me I had to come see the Lulu booth. You’ve gotta take my picture!” And we were happy to oblige.

For those on the go, we also had
mobile author-ego cards (pictured) that folks could use with their camera phones to encourage their friends to publish (or just make them look ridiculous). At Lulu, anyone is empowered to publish and sell their work to customers all over the world and our author-ego cards and cutouts really drove that point home – that and the fact that people love to get their photo taken.

We easily talked to about 2,000 attendees, but with the way boxes of author-ego cards, Lulu hats and tote-bags were flying off our tables, we definitely reached all 30,000+ attendees.  Lulu CEO and Founder, Bob Young, also presented to convention attendees Monday, May 23rd on the future of publishing and the impact of eBooks and e-readers.

While eBooks were a hot topic among the BEA crowd this year, we were surprisingly asked about print-on-demand books even more.  This boils down to what the new generation of authors and content owners really seems to want:  options.  And with Lulu’s open-publishing model we’re providing the freedom to creators that tons of options bring.  At Lulu, you’re free to publish and sell books immediately, electronically or in print. You pick the price.  You pick the market.  You pick the medium.  You are the new face of publishing and you are in control.


 

Why a Good Author Photo Goes a Long Way

Lulu just got back from Book Expo America in New York last week. While we were there, we had the opportunity to meet thousands of people ranging from industry professionals, to up-and-coming authors, to people that were “just checking things out.” It was fascinating to see the different stages authors were at in their careers and it was great to see so many people at the convention learning how market themselves more effectively.

Many authors came with a sample of their book or had a handout with a little blurb and a photo of themselves. It was interesting to see how different each author’s photo was and how much some stood out in my mind – even after talking with so many people. I realized that many people new to the writing profession might not know how important a good photo of themselves is or how much it can help further their career.

An author should have a good photo on hand because it makes you look more professional. The people at BEA with great photos seemed better composed and more prepared. Isilhouette-question-mark-muck-small understand that many authors have spent so much time working on their book and making it pristine, that when they’re done, the photo can be an after thought. You want to be measured by your skill of the written word and not what you look like. But think about the last time you went to the bookstore. Can you recall picking up a title with a blurry, washed-out photo of the author on the back cover or inside flap? Do you think you’d be as likely to spend your hard-earned cash on a book that had a photo like that on it? In the same way a bad cover can make you second guess the quality of a book, a bad photo can make you rethink the reliability of the author. It helps to think of your book as a business card, and a bad photo is like handing someone a card written in crayon.