Articles tagged "blog"

Turning Your Blog Into Your eBook

One of the most frustrating truths of running a website is the ascendancy of new content. No matter how you lay out your website, more often than not, new content will take center stage, relegating older content to the recesses of your website, only reappearing when someone happens upon it through an internet search. It’s sad to see such good material get buried, and is clearly a limitation of the blog format.

But the blog isn’t the end of content, by any means. To get more mileage out of their content, bloggers have begun turning their webpages into eBooks. By turning old content into new profit, they also give some pieces that might deserve another look the chance to get one. This tactic helps bloggers advance their brand and provide offline consumption of their writing. Not only that, but bloggers already have access to a targeted audience (their site visitors) which makes publishing an eBook that much more viable. Besides the ever-present Tumblr-books (think cats doing funny things), some successful books have started out as blogs, including the basis for the film Julie & Julia.

EBooks also give a website the chance to showcase work around a specific theme or topic. If you run a cooking website, it might make sense to publish an eBook around Halloween that presents recipes for candy or other sweets. Or if you run a political website, an eBook that comes out highlighting your best writing about the upcoming election might also be a smart idea.

EBooks push the pause button on the lighting fast internet, and allow for reading to be more reflective and not reactive. Revisiting pieces before publishing them in an eBook, with updates of course, compels readers to get the eBook, and not just find the pieces on the blog itself. An eBook can also be a better way to engage contributors to the blog, who will see their writing published across multiple mediums, instead of flaming out quickly on the front page.

Turning a blog into an eBook gives old material new life, helps disseminate your content farther, and gives it an even better chance of earning money. What does a blogger have to lose?

Ready to start you own eBook?

Lulu University is FREE!

Picture 2We offer a variety of free online webinars to help educate our authors on a variety of publishing topics – from how to create a press release to social networking. We’ll be adding to our list of topics and even have guest speakers joining the classes. Take advantage of our knowledgeable experts and learn the tips and tricks of publishing and marketing your books.

Please let us know what other classes you would be interested in seeing in our course catalog.

April 5 @ 7PM EST- Red Hot Internet Basics: Touring Yourself Online
If you’re ready to market your book online but don’t know where to start, you’ll love this class. We’ll look at creating and launching your very own Virtual Author Tour. During this class we’ll look at:

Win a Prize for Contributing to Our Knowledge-Base

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We see success every day in the vibrant community of authors, artists, and creators that has gathered around Lulu.  Creators come together on our Facebook page, Twitter feed and blog to give advice and cheer on each other as they realize their dreams and ambitions.

We’re particularly excited by the strong response to our improved — and expanding — knowledge base. In the past seven weeks, more than 6,000 items have been added in six different languages and thousands of customers have used our tools to check out popular articles, add to the community discussion, and recommend ideas.

Just the other day I saw how author Keith Dixon helped a new author decide what her best print options would be for the project she has in mind.  It’s great to see that kind of support and encouragement from one passionate creator to another.

And we want to reward it.

From now through April 23rd, we will give away daily prizes to knowledge base users with the most posts, highest ranked posts, best questions, and best answers.  Daily winners will receive a coveted Lulu hat (you should see how fast these things go at conferences) and bragging rights.  Once a week, we’ll randomly select a winner for a grand prize ranging from an iPod Nano to a Book Lover’s Bonanza Service Pack (a $1,895 value), one of our newest service offerings.

We truly appreciate the Lulu community and all the ways you help us grow, adapt, and improve.  So join the conversation, or start one of your own.  Check out our knowledge base to share ideas, ask questions, make friends, and learn something new while inspiring creativity in your fellow creators.