Articles tagged "blogging"

Turning Your Blog Into Your eBook

One of the most frustrating truths of running a website is the ascendancy of new content. No matter how you lay out your website, more often than not, new content will take center stage, relegating older content to the recesses of your website, only reappearing when someone happens upon it through an internet search. It’s sad to see such good material get buried, and is clearly a limitation of the blog format.

But the blog isn’t the end of content, by any means. To get more mileage out of their content, bloggers have begun turning their webpages into eBooks. By turning old content into new profit, they also give some pieces that might deserve another look the chance to get one. This tactic helps bloggers advance their brand and provide offline consumption of their writing. Not only that, but bloggers already have access to a targeted audience (their site visitors) which makes publishing an eBook that much more viable. Besides the ever-present Tumblr-books (think cats doing funny things), some successful books have started out as blogs, including the basis for the film Julie & Julia.

EBooks also give a website the chance to showcase work around a specific theme or topic. If you run a cooking website, it might make sense to publish an eBook around Halloween that presents recipes for candy or other sweets. Or if you run a political website, an eBook that comes out highlighting your best writing about the upcoming election might also be a smart idea.

EBooks push the pause button on the lighting fast internet, and allow for reading to be more reflective and not reactive. Revisiting pieces before publishing them in an eBook, with updates of course, compels readers to get the eBook, and not just find the pieces on the blog itself. An eBook can also be a better way to engage contributors to the blog, who will see their writing published across multiple mediums, instead of flaming out quickly on the front page.

Turning a blog into an eBook gives old material new life, helps disseminate your content farther, and gives it an even better chance of earning money. What does a blogger have to lose?

Ready to start you own eBook?

Blogging Guide, Part 2: Ready, Set, Write!

Click here for Blogging Guide, Part 1: Which Platform is Right…

So you finally did it. You have your own blog. Congrats!

Now what?

While the blank page can be intimidating, to face a blog post shouldn’t be. You’re responsible for shortish pieces on whatever strikes your fancy and, unlike in a novel – which requires believable dialog, a plot arc and a storya good blog post needs mostly personality.

Whether you’re sticking to one niche (e.g. the road to publication or writing tips for authors) or a number of subjects, the material you present must reveal you in some way. Without this your text will be bland, making it harder to forge a personal connection with your readers.

Connections, you’re asking? Who needs ‘em?

Everyone. The Internet is a vast world and there are plenty of places for people to turn so here are 10 blog prompts to get you and your followers thinking:

1. Look at what’s trending on Twitter (by hashtag) and write an opinion piece about the topic at hand. Remember to use your researching skills to back up your argument.

Blogging Guide, Part 1: Which Platform is Right…

(Click here for Blogging Guide, Part 2: Ready, Set, Write!)

Since the early 2000s the popularity of blogs has exploded, resulting in an increased number of hosts (or platforms) to choose from. Selecting which one to unleash your thoughts and observations on can be overwhelming—but hopefully not anymore.

This piece focuses on the top free blogging platforms—Blogger, Tumblr, and WordPress. Each has a huge network with millions of bloggers, as well as a number of pros and cons, outlined below:

Blogger

Pros:

  • If you have a Gmail address you can open multiple blogs to tie into your blog account (should you, say, want to write about food and cars but not talk about them both on the same blog).
  • Blogger has an extensive Help Center that will walk you through setting up your blog and assist you with issues that may come up down the road.
  • Like Tumblr, the dashboard aggregates all of the new posts created by people you follow, which you can also import to your Google Reader should you prefer that format.
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