If you didn’t know it already, being a self-published author is no easy task. Not only will you be producing all your own content, but you’ll also be promoting all that content. The independent author is a writer, editor, designer, and advertiser all in one. I imagine just thinking about it is overwhelming for many of you out there.
I won’t lie, it’s a lot of work. Day in and day out a lot of work. And it may not be work that offers significant financial rewards. But if you’re an author and you’re dedicated, there are a number of ways to promote yourself, share your work, and ultimately get more readers for your book. We’ve looked at a lot of methods in this blog, and last week I went into detail about some of the social media platforms that you can employ.
Social media alone isn’t enough though. Most importantly, you’ll need somewhere to point your social media audience – a location to buy your book and engage with your readers on a personal level. There are two primary means to achieve this: an author website and a blog. Today, we’ll look closer at the latter.