2014 has been a very busy year for Lulu. We launched Lulu Jr., our new brand that allows children to become published authors by encouraging creativity, strengthening literacy and building self-esteem. We continue to introduce Picture.com to new audiences so everyone can show what they love. We expanded eBook distribution options to include Kindle, Kobo and many others. And we introduced new pricing for our vast print book options to save our authors and readers even more.
To celebrate these new offerings with authors, readers and our peers, we headed to Book Expo America last week. And what a great stage it was to showcase all of the new things we’ve been working to deliver. The most visible is our new brand.
We were joined by three celebrities to help us spread our message – two-time New York Times bestselling author and award winning gospel artist Dr. Juanita Bynum, Yvette Gonzalez-Nacer, known for her role as Kiki on Nick Jr.’s “Fresh Beat Band,” and New York Times bestselling children’s book author Peter H. Reynolds.
Our favorite part of BEA was getting to see so many of you, our customers and a great many aspiring authors. Self-publishing showed a lot of renewed momentum at the show, and we loved being able to tell you all about the new things we’re working on the deliver later this year, ensuring you’re as successful in your writing, marketing and selling as you can be.
We learned a lot from BEA attendees about What You Love and what you need to be more successful. We can’t wait to implement some of these ideas at Lulu.com to help each of you achieve your publishing goals. Of course, if you weren’t able to attend BEA this year, please share your ideas with us in the comments section!