Articles tagged "book fair"

The Price of Success: Not as High as You Think

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We now know that devoting as little as five hours a week to your marketing plan can result in much higher sales. That seems like a minimal investment in time, but how much will it cost? We asked 4000 of our bestselling authors how much they spent marketing their books.

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Not as much as you thought, right? 65% spent less than $500. If you add the authors who spent nothing (7%), the total number of authors who spent less than $500 in marketing is 72%. In other words, nearly three out of four best-selling authors spent less than $500 promoting their book.

How best-selling authors spent their marketing budgets

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As you can see, authors spent the most on advertising. Website and purchasing promotional copies of their book come in second and third, respectively. Below is a detailed breakout of how authors spent their advertising budgets.

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Key Takeaways

$500 or less is enough to promote a book. You don’t need to spend thousands of dollars.

Most authors spent 28% of their overall budget on advertising, 15% on their websites and 14% on buying promotional copies as well as copies they sell direct to readers.

Action Items

Determine a marketing budget for promoting your book based on how many copies you think you will sell. Take into consideration annual fluctuations in sells as well as any upcoming holidays.

Examine previous promotional spending and determine what worked and what didn’t. Adjust your marketing plan to more accurately target your intended audience.

Additional Information

What Authors Say Is Most Important for Sales

Driving Online Traffic and Book Sales

Need Some Help Marketing? Ask a Friend

5-Star Reviews Are Actually Better

Send Your Book to the Frankfurt Book Fair

Road Trip! – For your book

Remember Book Fair Day in elementary school? If you’re anything like the rest of us Lulus, it was your favorite day of the year. You perused shelf after shelf in the Media Center, leafing through the books and marking your favorites on the order form, and if you were very lucky, your parents would send a check the next day to order the books.

Well, book fairs have grown up! The Lulu Book Fairs, like the 2012 Frankfurt International Book Fair, are a great way to showcase your book, providing the opportunity for it to be noticed by book and publishing industry professionals. Like the book fairs of your youth, the books are not available for sale at the actual Fair, but they are there for anyone interested in viewing and sampling new independent titles.  The same professionals flipping through your books are also provided a catalog of all of the books in the showcase, along with the information necessary to contact you and purchase the book at a later time.

HURRY, THE DEADLINE TO PURCHASE THIS SERVICE IS AUG. 10 AND THE DEADLINE TO SUBMIT YOUR REGISTRATION AND A COPY OF YOUR BOOK IS AUG. 15.

The magic questions are, what do you get, and will someone notice your book? Like any publicity service, what we can guarantee is exposure, not direct sales. We guarantee that your book will be included on the Lulu.com shelves at the fair, and that editors, agents, librarians, journalists, and other industry professionals will be in attendance (depending on the type of fair, the types of attendees may be more narrow). Whether they purchase the book depends on a great number of factors. In addition, there are other ways you can use the road trip experience to showcase your book.  Having your book at the Frankfurt Book Fair is a great credential to add to you back cover, saying, “Showcased at the Frankfurt Book Fair.”

Think about the most successful authors and the pride they exude for their books; there is an unwavering certainty that inside the book is something they think is worth reading. So often, we hear, “My book could be a best-seller, if only the right people knew about it.” If you have the same feelings for your book, a Book Fair is a great place to start with your book’s marketing campaign.

What’s required?

  • Buying the event service by Aug. 10
  • Completing the registration form by Aug. 15, and
  • Sending a copy of one book to the exhibitor office located in the US by Aug. 15. (You may ship your book directly from Lulu if you’d like.)

A full list of Book Fairs can be found here, by clicking on the “Book Fairs” button: Lulu’s Book Fair Events and a full list of FAQs for events can be found here: Book Fair Marketing FAQs.

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

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