Articles tagged "book publishing"

In Memory of Maurice Sendak

This week, American literature mourns the loss of its hero Maurice Sendak. Sendak is best known for writing children’s books, yet his work resonated with readers of all ages.

A less-known fact about Sendak was his distaste for eBooks. If you’re trying to find “Where The Wild Things Are” on your NOOK, you would run into a problem: none of his work is available in electronic form. Sendak was pronouncedly opposed to eBooks — going as far to tell Stephen Colbert last year, “I hate those eBooks. They cannot be the future. They may well be. I will be dead.”

Even though he staunchly opposed the form, other authors working on children’s books have readily embraced it. Right now on Lulu, you can find great electronic children’s books like OwlCat: The Cat Hoo Thought He was an Owl, Gunna’s Adventures – Gunna Daydream, and Gino The Giant Slayer.

Children’s authors have used eBooks to not only spread their work farther than print, but to also enhance it. Many have chosen to create special features that help

Bob tells NBC17 the secrets to innovation

In a recent interview with NBC17, Lulu CEO Bob Young explains the secrets of his success:

  • out-innovate your competitors by offering something that doesn’t already exist
  • offer something that customers value more than price
  • distinguish your customers’ wants from their needs and deliver what they need

These are the points we keep in mind when we make business decisions, like updating our platform so that we’ll be able to move faster, consider more options and adapt more easily.