book publishing

Libraries and Self-Publishing

7 min readLibraries. A time honored monument to our desire to preserve our past and share our stories. Since people first began setting down their stories on paper, the idea of a library as both a physical place and an institution has… Continue Reading →

Entrepreneurs: Publish a Book, Make an Impression

6 min readSelf-publishing has improved a great deal since 2002, when Lulu first broke the mold and began offer writers a means to publish without going the traditional route. Today, the book market is flooded with self-published titles. While many of these… Continue Reading →

Marketing Toolbox: 3 Step Book Marketing Plan

8 min readOver the past few weeks, we ran a series called “Writer’s Toolbox” aimed at revealing some of the more useful tools a writer can utilize to improve their productivity. There are other programs writers use but we’ll have to consider… Continue Reading →

In Memory of Maurice Sendak

2 min readThis week, American literature mourns the loss of its hero Maurice Sendak. Sendak is best known for writing children’s books, yet his work resonated with readers of all ages. A less-known fact about Sendak was his distaste for eBooks. If… Continue Reading →

Bob tells NBC17 the secrets to innovation

1 min readIn a recent interview with NBC17, Lulu CEO Bob Young explains the secrets of his success: out-innovate your competitors by offering something that doesn’t already exist offer something that customers value more than price distinguish your customers’ wants from their… Continue Reading →

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