Articles tagged "book"

From the Vault: More Social Networking Sites for Authors

There are number of other websites and tools besides Twitter, FaceBook, and Google+ that are ideal for establishing relationships online. Many of these sites allow writers to find a highly targeted segment of Internet users to share ideas and get feedback. The sites can also be used to reach people who might be interested in purchasing your books, photobooks and other Lulu.com content.

Plurk is a great site to find people with similar interests. The service is similar to Twitter, but enables conversations to be followed much more easily.

Tumblr is another micro-blogging site to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, or email.

Pinterest is a digital bulletin board that you can post likes and interests to for seamless sharing with others.  This is a great place to recommend titles you like yourself, and casually mention your work.

StumbleUpon is a perfect site to find sites that match your exact interests. You can surf sites on any topic and easily add your own favorites and your own Lulu content easily. It is not uncommon for StumbleUpon to generate thousands of views of a single web page.

These are just a few of the many sites and tools available to promote your Lulu.com projects. Feel free to add any other ones you like to use, or links to your pages, in the comments section.

Be Bigger Than Your Book: Author Spotlight with Jeff Taylor

Author Jeff Taylor

Jeff Taylor is a marketing genius with a heart of gold.

Having worked as a channel marketer for several top-tier companies such as Nortel and iContact over the years – Taylor started noticing a lot of common trends across all industries.

“Customers today want more than a product,” says Taylor.  “They need an experience or a  personal tie to a product and companies need to bigger than what they’re selling to build meaningful, lasting customer relationships.”

Taylor highlights exactly what he means in his new book Bigger than the Widget, available on Lulu.com.  And he has even taken his own advice in marketing his work by attaching it to a recognized brand and a good cause:  The V Foundation for Cancer Research.  All proceeds from Taylor’s book will be donated to the organization.

“If you want to have any success, if you truly want your product or service to be bigger and do bigger things, you have to be aware of the present trends and work to create an emotional connection with your customers,” says Taylor. “My family has been touched by cancer and the V Foundation was the most logical choice to associate with my book.”

Available Now on Lulu.com

When coming up with the idea of his book, Taylor was surprised by how many people tried to tell him it wouldn’t work.  But Jeff knew what his true motivation was:  this book was for his grandfather and he couldn’t be stopped.  He even considered going the traditional route first but couldn’t ignore the speed and customization self-publishing offers authors.

“The world of publishing is changing very quickly,” says Taylor.  “Companies like Lulu are so clearly the gatekeepers of the this new era of publishing.  I was honestly shocked at how easy it was to get to the right people and get my work done – even when it came to approaching organizations for sponsorships.  People are willing to help, you just have to know how to position yourself and be committed to your ideas. Then, you can accomplish anything.”

For more great marketing tips from a true professional, be sure to pick up a copy Bigger than the Widget by Jeff Taylor on Lulu.com and help support important cancer research today.


Lulu Pumpkin Carving Contest

Hey Lulu fans, still need an idea for an awesome jack-o-lantern to wow all your trick or treaters with?  Why not show some love for indie-publishing with your own Lulu pumpkin stencil?  Who knows, maybe you’ll inspire a young author to write a spooky story of their own.  Just save a copy of the stencil below on your computer, print it out, and pin it to your pumpkin of choice.

But wait, we’re not done yet.  Post a picture of your spookiest, most hilarious, jaw-dropping, or straight up awe-inspiring pumpkin on our Facebook page and our expert panel of pumpkin carving experts will pick a winner (cough…bonus points to the person that incorporates the Lulu logo…cough cough).  Best pumpkin gets $50 off their next purchase on Lulu.

Happy Halloween!

The maximum savings for this offer is $50. Sorry, but this offer cannot be applied to previous orders. You can only use this code once, and unfortunately you can’t use this coupon in combination with other coupon codes. This great offer expire on December 31, 2011 at 11:59 PM, so don’t miss out! While very unlikely, we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so.

 

 

 

Earn More. 90% Revenue for a Limited Time.

If this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers who’ll be itching to fill their digital shelves with new books, so why not make your eBook one of them?

Still on the fence? Well, we’re decking the halls early at Lulu this year and slashing our industry-best 80/20 revenue split on eBooks so you can reach more readers, sell more books,
and earn even more revenue this holiday than
ever before – tis the season right?

For a limited time, all creators publishing new eBook projects will receive 90 percent of the revenue from those projects through January 31st, 2012.

In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We want you to be able to share your stories and ideas with the world and, more importantly, make money while you do it.  You pick the price.  You keep the profit.  Just like it should be.

So spread some joy this holiday season by publishing an eBook.  You can sell it to all those folks who got a shiny new iPad® or Barnes & Noble’s NOOK and your tree won’t be the only green you see.

FAQs:

Q: What is a new Publication?

A: New publications are defined as a new project in your “My Lulu” account with a new ISBN.  This also applies to any conversion of an existing print title into an eBook.

Using Your Book as a Business Card

Thanks to the Internet, the world is getting smaller everyday.  People are more connected now than ever, which means there is more competition to stand out than ever.  In a CNN article titled Why Just Being Good at Your Job is Not Good Enough, journalist Mark Tutton talks about how getting lost in this ocean of noise can even have a direct impact on your career.  With so many people so readily available, proving your relevancy may seem next to hopeless.  But it’s not.

Right now, at this very second, you have at your fingertips all the tools and resources you need to do anything. Really.  We live in an age where you can just wake up one morning and decide to cut an album, make a movie, or publish a book and can unleash your remarkable ideas upon the world in an instant.  Gone are the days where you had to maneuver around the various barriers into these industries.  Now, you just have to have some motivation and know where to start. You’re reading this blog too, so you’re already looking in the right places.

Building a successful career begins with knowing your worth.  Lulu is centered around the idea that everyone is an expert in something – no matter if you’re a model train builder, a prized physicist, a world-class chef, or a dedicated couch potato.  Your unique knowledge and experiences are what make you, you, and what better way to share that knowledge and expertise than through a published book?

“Writing a book…instantly establishes your credibility to potential customers and employers” Dan Schwabel, author of Me 2.0, told Tutton.  “You can self proclaim you’re an expert in your field all day long but the book is…your calling card.”

Whether you’re going for a job interview, meeting colleagues at a conference, or working on a big partnership, imagine how much more memorable you’d be when everyone else puts their cards on the table and you sit down your book. Or think about the lasting impression you’d leave if you said:  “Oh, you can find me in the iBookstore and on Amazon.”

“If you look at two resumes and they look the same, but one person wrote a book on the topic you’re interviewing for, you’re going to show more interest in that person,” Schwabel tells Tutton.  “Whether it’s a blog, an eBook or a published book, you’ve got to have something now, and a book has the most credibility.”

To Schwabel’s point, if writing and publishing a book seems overwhelming right now, try starting a blog or anything else that gets your name and your content out there.  You’re building a brand for yourself though, so remember to treat yourself like a business and be respectful of anyone you’re reaching out to.  For more help on marketing your work once you’ve gotten it out there, check out this recent post.

 

Marketing Your Book at Book Fairs

This past May, Lulu team members, along with numerous works by our remarkable authors, attended Book Expo America 2011 in New York City, the largest book convention in the United States.  Book Expos such as BEA offer great opportunities for authors to display their content, meet fellow authors, and hear insights from industry professionals.  Check out the video above of the action from this year’s BEA and see why Lulu’s booth was the talk of the show – drawing such great crowds.  If you are thinking about attending or displaying your book at a book fair, here is a list of up-coming events.  Hopefully this video will get you excited for BEA next year, as we’d love to see both you and your book(s) at the show.

What is Metadata?: How to Save Yourself Some eBook Distribution Headaches

As eBook sales continue to rise, Lulu wants to be sure you have access to all the latest and greatest tools and resources to help you sell more books in this exciting new market. In order to reach the millions of customers who own e-Reading devices, it is important to stay up to speed on best practices for making an electronic book quickly and easily.

One term you’re likely to come across when publishing your eBook is “metadata.” It also happens to be one of the main causes eBooks get bounced back from distribution.  In many cases, a quick revision of your eBook’s metadata is all it takes to push your content out onto digital shelves and increases your work’s marketability.

Simply put, metadata is the who, what, when, and where of your eBook.  Items such as your title, author name, volume number, etc. are all types of metadata and are what most retailers use to appropriately list and categorize your content.  When your eBook is listed on an online store, customers will see an image of your cover, which they can click on for more information about your work and to access the actual content of your work.  Many retailers treat the cover image and the actual eBook’s content as two separate pieces and it is vital that the metadata for both match (including upper and lower case letters) so your customers are linked to the correct book interior.

For example, lets say your book title is The Greatest Book Ever: A Tale of Suspense and Intrigue by Samantha Thomas. If the metadata for your cover is only listed as The Greatest Book Ever, by Sam Thomas, without the subtitle and a different author name, then the retailers can’t be sure if it’s the same work.  With the thousands of new eBooks being submitted everyday, it becomes too difficult to try to match the cover to the content.

Luckily, on Lulu it is pretty simple to ensure all your metadata matches. When you start a new project and name it, whatever you enter into the title and author fields will autofill the empty fields in the cover step. Whenever a colon is used in the project title, the system automatically treats any text after it as a subtitle. Once you get to the cover step, you can still edit your title, author name, etc. just be sure if you do make changes, you also go back and change the project information you started with too. For authors uploading a one-piece cover, again, just be sure all the text matches the project information you enter.

Be sure to check out our knowledge base for more eBook metadata tips to help you reach more readers in more markets all over the globe.