Articles tagged "books"

30 Days to Be Remarkable

It just so happens to be the first day of December and that means you have exactly 30 days left in the year to be remarkable. This may sound a little daunting, but don’t worry. The great thing about being remarkable is that you get to decide what that means for you. Consider these recent examples:

Just last week, I spoke with a national medical company that figured out they could cut their budget by millions if they consolidated all of their new hire materials into one Lulu book. They had been paying $400 every time they wanted to print 10 copies of their packets at a local store. On Lulu, they figured out they could make the same thing, in a better, more accessible format for a third of the cost. And with Lulu’s fast track printing, they are still able to have their materials in a couple of business days.

Bloggers like Momma in Flip Flops and Frugal Plus are using Lulu to share their interests with their readers while boosting their traffic by throwing Lulu Photo Book Contests.

Others still are thrilled to receive projects they’ve made for their families this holiday season or are just happy to hold their work in their hands for the first time:

“Just got 10 of my large calendars from @luludotcom – they’re even better in person,” says Twitter follower chiotsrun.

“My children’s books came, what a load off. Thank you for effectively saving Christmas Lulu,” says Facebook fan Greg.

So what does being remarkable mean for you as 2010 winds down? Is it saving your company some cash, building up a name for yourself, or making a book of memories for your family? Either way, Lulu is here to help you create just about anything from hardcover books to eBooks, photo books to mini books, calendars to cookbooks, CDs and DVDs, and even your own websites and applications.

So go forth and be remarkable. Happy holidays.

Cyber Monday is Back

Cyber Monday, the first weekday after Thanksgiving, is considered the busiest online shopping day of the year. To mark the occasion and do our part to save you a little time and money, we’ve put together these special offers good for today only.

25% off any order
Save up to $185.
Coupon code:
CYBER25

30% off $750 or more
Save up to $750.
Coupon code:
CYBER30

Coupons cannot be applied to  taxes or shipping and handling charges or previous orders.  Only one valid promotional code may be used per account.  Orders must be in U.S.  Dollar currency. Offer ends today 11/29/09 at 11:59 PM PST.

Lulu at Internet Summit 2010

The 2010 Internet Summit in Raleigh, North Carolina wrapped up yesterday, with Internet professionals and entrepreneurs from across the United States coming together to discuss topics such as mobile marketing and social ecommerce. Our very own Bob Young was a keynote panelist and featured speaker discussing the future of both the web and books – no doubt two very broad and engaging topics.

Bob’s featured talk was entitled “There is No Such Thing as a Book” – claiming that “whatever replaces the book on the Internet is not going to look like a book.” During Bob’s talk and as a fan of René Magritte, I couldn’t help but imagine someone somewhere in the world wearing a t-shirt with a picture of a Kindle or an iPad and the sentence “Ceci n’est pas une livre” (I’ll wait while you go Google Translate that).  Traditionally, we have all come to know and love books in their physical form, but now, “books” are hyper-mobile strings of binary code easily accessible and translatable on multiple devices. A modern-day book’s physical properties are seemingly confined only by the Wi-Fi signals that transmit them.

Bob argued that, “the device you are reading on is going to become more pleasurable,” as a plethora of textual enhancements like video and hypertext accompany the written word. The question for some, however, is whether all you need is a good story? Things like video, hyperlinks and an Internet connect may actually detract from a book’s narrative – diminishing the pleasure derived from an uninterrupted read. Personally, I think that in the future, some readers may intentionally choose to remain on one side of the digital divide, opting to read stories on books – not devices. But of course, that will remain a question of preference and choice, and if there is one thing the future of the web will include – it is choice.

For those of you who were unable to attend the event and enjoy all the interactivity that digital media has to offer, be sure to check out a recap of the lively discussions on Twitter #isum10.

We’d like to thank the organizers of the Internet Summit for putting on such an informative and well-organized event, and we look forward to seeing you again next year.

Celebrate NaNoWriMo with Lulu

We’re obviously big fans of books here at Lulu and that makes November one of our favorite months. Why? Because it’s National Novel Writing Month, better known as NaNoWriMo.

For eleven years NaNoWriMo has brought together thousands of aspiring authors who share a passion for writing and creativity. Each November, more and more authors join in and take a no holds barred approach to pumping out a 50,000 word book in just 30 days. With such a limited time-frame for making a remarkable work, writers often surprise themselves with what they can accomplish and what creative ideas they can come up with – music to the folks at Lulu’s ears.

Some of us Lulus are even getting involved in the action. I am using this year’s NaNoWriMo to overcome a three-year case of writer’s block. Well, at least I’m trying to overcome a three-year case of writer’s block. So far I’ve spent several days staring at a blank screen hoping to channel Neruda, Hemmingway, Frost or Fitzgerald and then distracting myself with exciting things like laundry and grocery shopping.

Writing is much harder than anyone gives us literary types credit for, and I admire all of you Lulu creators for being able to have the self-discipline to write something and the confidence to put it out in the world.

NaNoWriMo is all about getting motivated. Any book written in 30 days probably won’t be a work of genius, but writing 50,000 words in one month is going to force you to write and take risks. You can edit, take out weak characters, and add sub-plots later. For now, just get writing!

My favorite high school English teacher told me once that writing is easy. You just write about yourself with the life you’ve always wanted. Change your name, give yourself an apartment in Paris and a love interest who got away. Find inspiration in everything and use the mannerisms of interesting strangers to write new characters. Combine it with the search for home, and you’ve got yourself a bestseller.

So, let’s do this together! We’ve got three weeks to write a book. It may not be your most remarkable work, but then again, maybe it will be. You don’t know till you try. And when you’re all done, I encourage you to publish your books on Lulu. What have you got to lose?

Feel free to add your NaNoWriMo experiences in the comments section below. We’d love to hear what you’re working on or any tips for NaNoWriMo survival and getting motivated?  Come on NaNoWriMo veterans, I know you’re out there.

From the Vault: Giving it Away – How Previews May Help You Sell

This post was originally put up back in February 2008,  but a lot of the advice rings true today. With so many new e-devices popping up on the market, readers are finding more and more ways to discover and purchase content. Offering a free downloadable preview is a great way to help a reader make the decision to push the “purchase” button. Enjoy the original post below:

I tend to come across a lot of material on the site because of my job. Sometimes, it’s because I’m looking for something to buy, other times I am checking out whether it’s in violation of our membership agreement, and still others I am looking for content to highlight. Regardless of the reason, I am often surprised by how much of it lacks a preview.

According to Chris Anderson, author of the “Long Tail“, on average, 500 copies of a book are sold per year. For a self-published author, selling 500 copies in a year is considered a huge success, but how do you get 500 people to buy your book when most of them haven’t ever heard of you? The simple answer is to let them read it.

What’s in a Name?: Picking Your Book’s Title

Now that you have poured your heart and soul onto every page of your Lulu book, here comes the real dilemma…what about the title? Yes, the title. It’s hard to imagine that those couple of words will be the first to introduce a potential reader to your book and will help them decide whether to pick it up or pass it by. In an effort to provide some aid to this rather daunting task, here are some tips to keep in mind.

Take the Short Road

Take a look at The New York Times Best Seller List and you will notice that, most often than not, today’s most popular titles are 3 words or less. If that isn’t enough to convince you, think of some of the books that you have read in the past. Here are a few of mine – The Help, The Scarlet Letter, What Remains, Pride and Prejudice, etc. Do you see a pattern? If you’re afraid that a couple of words or a short phrase won’t sum up your book, consider using a subtitle to provide further explanation.

Be Original

Since titles aren’t copyrighted, there could be a chance that the title you choose may already be spoken for. In the case that your title (or one very similar) is in use, it may be best to reevaluate what you have chosen to avoid confusion. Not sure if your book title has a twin? Try checking out an online book database or catalog like Project Gutenberg.

Share Your Ideas

Once you have had the chance to brainstorm a few title possibilities, bounce them off of your friends, family, and coworkers. Make sure to provide several ideas and poll them for which ones they better. Like your potential readers, they won’t know much about your book and can only judge it based on the title.

How to Market Your Book:Blog #2

Get Your Book Into Influential Hands

We recently asked 1,000 of our bestselling authors to share their secrets to success. While the responses covered everything from taking out radio spots, to promoting at family reunions, there was one universal theme to marketing a book: Build relationships with influential people in your market.

A great way to get your new relationship off on the right foot is to send out complimentary copies of your book.  Target anyone you could think of that might be able to help create a buzz around your book.

  • School administrators
  • Local newspapers & radio stations
  • Community & church leaders
  • Scouting organizations
  • Bloggers

Be sure to include something personal, like a hand written thank you note, or a short memo describing how and why you wrote your book – anything you think will help you connect more strongly with your new audience.

Before you know it, more recommendations for your work will come from good old word of mouth. Happy publishing.

How To Get Your Book Into Libraries

A question that keeps popping up around the Lulu community is “How do I get my book(s) into a library?” Libraries can provide a great way to reach new readers that, otherwise, may not find out about your books. There are a lot of perks to getting your work into the library system. You don’t really have to worry about maintaining inventory or making a huge sales pitch because libraries are in it to share knowledge and help educate people. Many libraries even highlight local authors or will host regular book events like fundraisers that accept donated books. That doesn’t mean that some of the same marketing rules don’t apply when approaching a library however. And there are a lot of misconceptions about the best ways to go about getting a library’s attention.

Quality – Give Them Something to Work With:

A quickly diminishing stereotype of self-published books is that they are of poor quality. Lulu works to erase all of the preconceptions about self-published titles and helps authors create quality products that can sit on a shelf next to any best-seller. As long as an author takes his or her time to create a professional book that is formatted and edited well, then there is no reason a Lulu book can’t make it into a library.

It is important to note that some libraries do prefer certain bindings and can be reluctant to stock others like comb bound and saddle stitched (stapled) books. If you’re thinking about pursuing library distribution, it might be a good idea to call ahead to see what their requirements for submittal are.

Lulu Lens: How Do You Define A Successful Project?

One of the big projects we’re currently working on is reviewing how effective our publishing wizard is. It’s purpose is to help you get your book ready for publishing, and so we’re looking at ways we can improve on that core principle. We also recognize that there are a lot of different standards for what you’re looking to do with your book once you’re done with the publishing process, and we want to better understand your needs. To that end, how do you define a successful project?

Is it the number of books you sell? The reaction on your mom’s face when she sees her recipes in a printed cookbook? Holding the first copy in your hand? Tell us your stories, and help us understand how you define success for yourself.

Banned Books Week

Celebrate Your Freedom to Read!

Every year hundreds of books are threatened with removal from schools and libraries across the country. Since 1990, the American Library Association’s (ALA) Office for Intellectual Freedom has recorded more than 11,000 book challenges, including 460 in 2009.

Even though most of these challenges are made with the best of intentions (protecting people or children from difficult ideas), banning books prevents the freedom to choose and express opinions. Challenged books range from Mother Goose stories and the Harry Potter series to classics like The Adventures of Huckleberry Finn.

The ALA’s annual Banned Books Week is going on this Sept. 25 – Oct. 2. Banned Books Week is the only national celebration of the freedom to read. Since its inception in 1982, Banned Books Week has served as a reminder that while not every book is intended for every reader, each of us has the right to decide for ourselves what to read, listen to or view.