Articles tagged "Bowker"

Top 3 Ways to Ensure Self-Publishing Success

Yes you canContributed by Dan Dillon, Lulu Director of Product Marketing

I recently had the pleasure to co-present a webinar with Bowker on Self-Publishing: Your Path to Success. Ralph Coviello, publisher relations manager at Bowker, shared copious insights into how the self-publishing landscape has taken shape over the past few years, as well as how it may continue to evolve. From all the great observations and advice, I’ve distilled the three most important lessons to be gleaned for your success in self-publishing.

1. Publish in multiple formats
It stands to reason that the more products you have to sell, the more money you’re able to make. Books are no exception. Authors who offer multiple formats of their books sell up to four times more than authors who offer their readers only a single format. To capitalize on this, make your titles available as a softcover, hardcover and an ebook. Readers across all age groups are reading print, so there’s no predicting what format individual book buyers may prefer. have ready whatever they may want.

2. Channel surf
Just as it stands to reason that the more products you have to offer, the more you’re likely to sell – the more places you make them available, the more you’ll be able to sell. Get your books into as many online retail channels as possible. The ones that will likely have the greatest impact on your print book sales are Amazon and Barnes & Noble. For ebooks, you’ll want to make your titles available on the Kindle, iBookstore, NOOK and Kobo, at a minimum. Happily, you can get all of your books into these channels — and many more — with Lulu.com. For free.

3. Press releases are very popular
This is a double-edged sword. Yes, press releases are a valuable tool for building awareness about your book, and you can reach the same journalists who the Big 6 publishers talk to. Yes, there is a ton of news out in the world and it takes a lot to get your story heard. The lesson here? Targeting the information in your press release is critical, and targeting the people you send it to is also key.

View the complete webinar, and let us know in the comments what’s worked for you to drive book sales. You can also page through the webinar deck on Slideshare.

Self Publishing Momentum Continues!

The independent publishing industry has taken great strides since Lulu first made the option to self-publish books widely available in 2002. On October 9, Bowker released new data highlighting the strong adoption of self-publishing as the industry continues to build momentum.

Most notably, Bowker cites a 59% jump in self-published titles in 2012 from 2011. That’s huge! Similarly, eBooks continue to gain popularity among self-published authors with 40% of the ISBNs that were self-published in 2012 being eBooks compared to 11% the year prior.

Recently, there has been yet another groundswell of enthusiasm and participation in the movement. There is ever-increasing credibility and success among self-published authors, even those that have been traditionally published before. Writers everywhere continue to embrace the opportunities and control afforded by making their books directly and immediately available to readers everywhere.

Highlights from Bowker’s 2011 annual findings included the addition of over 148,000 new self-published titles, which translates to 43% of all print books released in the U.S. that year. Also, self-published books represented 12% of all e-book sales and as much as 20% of specific genres like romance and fantasy.

You can read more about these trends and Bowker by visiting these sites:

Print Books Bounce Back

The reports of the death of the printed book have been greatly exaggerated.

Sales figures from the end of last year show that while they don’t dominate the marketplace as they once did, print books are showing a good amount of resiliency during the precipitous rise of eBooks and the shifting of content from the printed word to a digital sphere. According to the Wall Street Journal, the role of eBooks might have been greatly overestimated. “It may be that e-books, rather than replacing printed books, will ultimately serve a role more like that of audiobooks — a complement to traditional reading, not a substitute.”

It’s fair to say that a seamless transition from printed books to digital ones just isn’t happening, and the marketplace that we live in now — where both printed books and eBooks are having brisk sales — might be here for some time. According to a 2012 survey by Bowker Market Research, 59% of Americans say they have “no interest” in buying an eBooks. While I believe that this number will go down as more and more Americans familiarize themselves with reading on digital devices like tablets, it goes to show just how much of the population is still wedded to our old friend, the printed book. This transitional market bodes well for authors looking to explore multi-platform publishing, as they will be able to test the waters of both a digital and print readership, and see which one works best for their content.

While it doesn’t appear the the rise of eBooks has stopped in its tracks, it has definitely slowed. When it comes to eBooks, a lot of consumers and providers are still working out the kinks. Publishers are still trying to figure out how much they should cost, while libraries are desperately trying to make them widely available to the public. In the goodwill of making eBooks and an author’s content as widely available and as equitable for both the reader and author as possible, Lulu recently said goodbye to DRM. So while the market has definitely shifted over the past few years, we won’t be living tomorrow in a world without the printed book, and probably won’t for years to come.

Understanding Distribution and ISBNs

Distribution

Much like Bigfoot and Chupacabra, ISBNs and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs.

What is distribution?
Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces and distribution catalogs. Lulu currently offers 3 distribution options: extendedREACH, globalREACH, and marketREACH. I will explain each of those in a little bit.

What is an ISBN?
An ISBN (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows publishers, libraries, and book dealers to locate books. You may get a free ISBN from Lulu or you can bring an ISBN you own and assign it to your book.

In September 2009, Lulu separated distribution and ISBNs so authors could get distribution for ISBNs that they own and bring to Lulu. We offer distribution options for ISBN and non-ISBN titles. Each Lulu project may have one distribution option and/or ISBN. Once an ISBN or distribution option has been applied to a project, you cannot change it.

Our current distribution options: