Articles tagged "business cards"

Remarkable Find: A MOO Way to Market Your Book

How do self-published authors get the word out about their work? The same way other professionals get the word out about their businesses – through networking. This is why MOO recommends business cards for authors. In fact, MOO is so confident that your author cards will boost your book sales that they’re giving you your first pack FREE.

MOO allows people to design their own business cards, MiniCards, postcards, stickers and more. How is MOO different? They invented Printfinity, which allows you to have a different image on every single card in a pack. It’s a great way for you to show off your work. Here are some creative ways for authors to use MOO cards to market their work:

 “You can quote me on that.”

As an author, you are selling your ability to write. So, give people a taste of what they’re going to get. Reel them in! Pull choice quotes out of your work and use them on your cards – it’s bound to be a conversation starter.

News and reviews

If you’ve been reviewed (and obviously, only if it’s positive!), why not incorporate the design of your card to include a few of the best lines? The world of professional writing is competitive, so letting people know straight away the good things others have said about your work will help you stand out.

Collectables

Consider making your cards collectors’ items by featuring a different excerpt on each. This works particularly well for poets. When the poems are too long to print on a small card, consider using a QR code to link directly to the poem online.

This is also a great technique for cookbook authors, who can feature different recipes on each card with links to recommendations for what appetizers and drinks to pair with each dish.

Judge my book by its cover

As an author, you obviously value words. But the truth is, in a short period of time – the amount of time, say, that it takes to glance at a business card – most people respond very well to strong images. So if you’ve got a great book cover, why not use it as the front of your cards? Alternatively, you could use classic literary covers throughout the ages or design something that represents your reading taste.

Ready to start making your MOO card now? MOO is offering Lulu customers 100 free MiniCards (excluding shipping). Hurry – this offer is limited to the first 500 customers, one per customer.

Marketing Your Book with Promotional Materials

Looking for a way to keep excitement of your book going after a speaking event? Bringing along printed marketing collateral is a great (and inexpensive) way to reinforce your message, and promote your book.

Here are a few ideas to include for your printed collateral:

  • Your book cover should be prevalent
  • Mention your book title several times throughout the page
  • Point out where your book can be purchased
  • Highlight a short review or quote made about the book
  • Consider a special offer
    • Example: Link to a free chapter eBook preview
  • Encourage readers to visit your site, sign up for your newsletters and your Facebook and Twitter pages

If you’ve collected contact information from your audience, be sure to write them a note of thanks. A little follow up can go a long way in keeping the momentum of your great event going!

Need extra help? Lulu now offers a paid service where you can purchase promotional materials including: posters, bookmarks, postcards, and business cards.

Lulu Promotional Material

How does the process work? Once this service is purchased, you will provide us with the front cover image of the book as a high resolution JPEG or PDF. We’ll also need additional information about your book, such as a back cover description or a quote from the book which can be placed on the print piece. This should be enticing and give your reader a glimpse into the book. Be sure to provide enough information to catch their attention and leave them wanting more.

Click here to read more about Lulu’s new promotional materials service.