Articles tagged "charity"

Worldreader delivers with mobile phones and eBooks

When we think of an ideal e-reader, we tend to visualize something like the Nook or Kindle or iPad — a device that has the dimensions, but not necessarily the heft of a book. Most us probably don’t think of our cell phones.

iPhones screens have remained relatively small and don’t lend themselves to sustained reading. While the Samsung Galaxy screen is big for a phone, it still doesn’t compare to the ease of reading on a tablet or Kindle. It might seem less than ideal for us, but for awhole sector of the world’s readers, cellular phones are now the central medium for reading eBooks.

In developing countries, where landlines have been skipped entirely and millions of people have directly adopted cell phones as their main interaction with technology,  eBooks are now being read in massive amounts on older, smaller phones that run off of a 2G wireless connection. The non-profit organization Worldreader, which used to just distribute Kindles to children in Africa, has now begun a mobile application where anyone with a mobile phone can access up to 1,400 eBooks for free.

Susan Moody, Worldreader’s director of marketing and communications, told the website Mashable that, ”Feature phones are omnipresent in the developing world. They’re people’s lifelines; they’re where they get their access to payments and the Internet.”

Worldreader takes advantage of Creative Commons licenses to make available classic children’s books like Nancy Drew and Black Beauty. They also partner with larger publishers to offer such all-time favorites as Matilda and the Magic Tree House series. In addition, they offer a good amount of Africa-centric literature. Taking advantage of existing technological infrastructure to get kids hooked on reading is a wonderful idea, even if it puts eBooks on some unfamiliar territory.

Through the project, Worldreader has found some interesting (but somewhat predictable trends) — young women read a lot, and Romance is the most popular genre.

eBooks, often heralded as the end of publishing as we know it, continue to fight against that idea by introducing great works to even more readers everyday, readers who will search for even more books.

Would you ever read on a small cell phone screen with a slow 2G connection? Have you? What other ways can eBooks continue to reach out?

Image courtesy of WorldReader

How to Market Your Book During the Holiday Season

November and December are the most lucrative months of the year for retailers because people are in a crunch to find and buy the perfect holiday gifts for their loved ones. Here are some tips to help you make the most of the season and show off your written wares.

Publicize your ultimate holiday gift list. At this time of year, people looking for the perfect gift often need help in the form of suggestions and ideas. Offer up your suggestions on your blog, on a contact’s blog, or perhaps even for a local magazine or newspaper. Whatever you suggest should be in line with what your book is about. For example, if you’ve written a cookbook, then come up with a list of the best bake ware — and no matter where you publish your gift tips, make sure you provide a bio with a link to your book.

Make a donation. Giving during the holiday season means more than handing out shiny new presents to friends and family, it means giving back to your community. Pick a charitable organization that inspires you and offer to partner with them. Offer signed copies of your book as perks for donors who contribute at a certain level (perhaps the charity will even name that level after you or your book!) You can also vow to donate a percentage of your profits to a charity that you support. This is a great way to boost holiday spirit and to get a charity to help promote your book to their audience. You can also donate books to families, libraries and schools that are in need. There are countless ways to give back. Which will you choose?

Drop the eBook price. Between the iPad, the Kindle, the Kobo Reader, and the Nexus 7, among many others, e-readers are becoming more and more hot, and with every new user comes the potential for many more eBook libraries. So entice potential customers by dropping the price of your book for a limited time.

Give away copies to friends, family, and social media followers/fans. Perhaps the most obvious tip but not to be overlooked since the best way for people to learn about your book is to hear about it from others. So order extra copies and stuff them in stockings or offer signed giveaways to fans on Facebook or followers on Twitter.

Strategize for 2013. There are another 365 days coming up… soon. This means you have holidays to capitalize on, anniversaries to plan, promotions to fund, and even new books to promote. Spend the last few weeks of this year thinking about how you want to handle the next 52 weeks and come up with a marketing and social media plan that will get you to your new year’s goals. This may help: Pre-Publication Marketing Timeline for Authors.

Tell us, what are you doing to prepare for the holiday season? Are you buffing up your marketing efforts?

 

Literacy Month: Know the Facts, Make an Impact

As writers, the very ability to read is something we take for granted. But the truth of the matter is that 32 million adults in the United States have low literacy skills. That means one in seven Americans would have a difficult time finishing even a page of a book. To us, people who spend our days writing and reading, it seems unfathomable that illiteracy is still a problem in the United States. But it is.

The Facts:

When parents don’t read to their kids, it can lower their average reading score by 74%. (source)

Only 31 percent of college graduates have high level literacy skills. (source)

Only 24% of 17 year olds ever read for fun. (source)