Marketing is usually pretty cut-and-dry. You have an audience you’re trying to reach, and you do what you can to reach them. But what if you have a whole segment of people whose attention you want but that don’t have any buying power? Well, that’s a whole different ballgame.
Marketing to kids is made more difficult by the fact that you have to appease not one but two people: the child and the parent. Because of this two-pronged approach, marketing kid’s books can be tricky. So here are some handy tips to consider:
Mind the law: The laws around Internet marketing toward children under the age of 13 are very clear and very strict. Make sure you familiarize yourself well with the COPPA (Children’s Online Privacy Protection Act) laws before you do any contests, giveaways, or other promotions targeting children online.
Build a Robust Website: All authors could benefit from a good website, and children’s book authors are no exception. Make it easy for parents and educators to know if your book is appropriate for a child by outlining the book’s story and themes, providing your bio, and surfacing any quotes from other authors, teachers, or librarians. Additionally, consider putting up downloadable activities, or a reading group guide, that teachers can use in their classroom. Here is a great example: TraceyJaneSmith.com.