Partnering with Mashery, the leading provider of API management services, Lulu demoed its Publication API at South by Southwest Interactive (SXSWi) in Austin, Texas this past weekend. Mashery’s Circus Mashimus lounge was billed as a magnet for Web application developers and designers looking to attract buzz and networking around API platforms. Lulu used the opportunity to showcase our Publication API, which allows individuals and publishers to create web applications, powered by Lulu’s backend tools, and marketed under their own brand names. They are then free to upload and publish books in any format (paperback, hardcover, eBook) to sell on Lulu.com and other leading retail channels.
Before I Grew Up’s Ben Barnett came from the London, England to show how his site is using the Lulu API to easily publish community generated Baby photo books. Hundreds of show attendees came through the lounge each day, enjoying free food and beverages of course, and were very impressed with the tools available and how the Lulu Publication API is further enhancing the open-publishing model. Through Twitter, users were also able to vote for their favorite API at Circus Mashimus. We’d like to thank everyone for helping make Lulu the second highest voted API out of the 14 companies represented in the contest.
Lulu also ran its own contest for developers at SXSWi. Developers were encouraged to publish a short eBook through our Publication API. Despite packed conference schedules and late-night networking events, numerous developers still found the time to successfully publish through our API. Congratulations to Samuel Yu from Austin for winning our contest, which earned him an Apple TV®.
Keeping true to the light-hearted and festive atmosphere of the Circus Mashimus lounge, Lulu provided pocket mustaches for show attendees. “Pocket staches” as they were commonly referred to, quickly became a must-have item for Circus Mashimus attendees, with people trying to collect as many different varieties as possible.
Finally, Lulu would like to give a big thank you to Mashery and to all the folks who stopped by our booth. We really enjoyed meeting the Lulu authors at SXSWi who took the time to come find us and all of the developers who have taken an interest in our Publication API. It was great to meet so many interesting and remarkable people … all of which are now sporting Lulu mustaches.
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