Articles tagged "control"

Earn More. 90% Revenue for a Limited Time.

If this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers who’ll be itching to fill their digital shelves with new books, so why not make your eBook one of them?

Still on the fence? Well, we’re decking the halls early at Lulu this year and slashing our industry-best 80/20 revenue split on eBooks so you can reach more readers, sell more books,
and earn even more revenue this holiday than
ever before – tis the season right?

For a limited time, all creators publishing new eBook projects will receive 90 percent of the revenue from those projects through January 31st, 2012.

In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We want you to be able to share your stories and ideas with the world and, more importantly, make money while you do it.  You pick the price.  You keep the profit.  Just like it should be.

So spread some joy this holiday season by publishing an eBook.  You can sell it to all those folks who got a shiny new iPad® or Barnes & Noble’s NOOK and your tree won’t be the only green you see.

FAQs:

Q: What is a new Publication?

A: New publications are defined as a new project in your “My Lulu” account with a new ISBN.  This also applies to any conversion of an existing print title into an eBook.

Helping a New Generation of Authors

As authors out in the world, I bet most of you think about the changing publishing industry on a semi-daily basis. But, have you stopped to consider how those changes are sculpting future generation’s education?

Everyday, new stories pop up about students using e-versions of their text books to learn with, like those at Wilkes University and Northern Michigan University. Some schools, like Cushing Academy in Boston, have even gotten rid of their libraries completely in favor of e-readers.

Well, 12 year old Kyle Nelson, a student from Millennium Charter Academy in Mount Airy NC,  is living out these changes in his daily education. Nelson, wanting to know more about the companies shaking up the publishing industry and the technology behind them, went straight to the source.

On February 18th, Nelson came to Lulu and got the chance to interview our team members Tracey and Allison.

“He was so curious about the future of the industry,” says Allison. “He wanted to know all about eBooks and digital publishing.”

Tracey and Allison gave Nelson a tour, walked him through Lulu’s publishing process, and sent him home with a goodie bag and tons of information. Nelson plans to present to his classmates later this month.

“He was super smart and a sweet kid,” says Allison. “He was excited to get to pitch Lulu to a whole new generation of kids.”

Lulu is great for educators and their students too because it’s always free to make revisions and teachers get to set their own price for their content. This ensures that students always receive the most up-to-date information at a cost significantly lower than your average text book, but at the same great quality. Some teachers even offer supplementary materials as free eBooks to download. All of the control is in the teacher’s hands to provide a more structured learning experience. To learn more, head over to our education portal at www.lulu.com/education.

Market Your Prose Like the Pros with the New Discount Manager

This week we released a powerful new tool to help authors sell more books in their most profitable sales channel — Lulu.com.   The new Discount Manager gives you the ability to set discounts on your books across our site, either in the publishing wizard or directly from the “My Lulu” dashboard.

With this tool (learn more about it here) you set your book’s list price as you always have and then set a discount to that list price to be shown alongside the list price.  This is a powerful combination employed by marketers in all kinds of industries to successfully attract buyers.

How to Use the New Author Discount Manager

One of the features Lulu authors most frequently ask for is the ability to offer books at a discounted price.  Lulu has listened, and today we have released the new Lulu Discount Manager. Now our authors are free to take a percentage off the list price of their books in the Lulu Marketplace. It is a great way to gain new readers for your works and reward your loyal fans. And with the holiday season just around the corner, now is the perfect time to offer your readers a special deal. I’m sure you’re anxious to start using this great new feature, so here are some tips for how you can easily start setting discounts for your works with the new Lulu Discount Manager.