Articles tagged "coupons"

Sell More Books: Super Size Seasonal Discounts

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Let’s try out a few seasonal slogans you could use for holiday marketing efforts…

“Stuff those stockings with books!”

“Put some books on that shelf by the elf!”

“A dreidel AND a book? Best Hanukah ever!”

“Deck the halls with deals on books and while you’re at it strategically develop a marketing plan that takes advantage of Lulu.com’s seasonal sales and discounts.”

Okay, so that last one doesn’t quite flow off the tongue, but it’s good advice all the same. Coordinating your marketing efforts to coincide with Lulu’s impressive holiday discounts is the next best thing to having your books carried right down your readers’ chimneys by Santa himself.

What’s so great about it? For starters, everyone loves books and they love saving money. All you have to do is share the Lulu discount codes in your email and social media marketing. Don’t forget to also share the expiration date and any restrictions.

 

Savvy Marketing Tip

Did you know that when Lulu offers a store-wide discount, you can sweeten the deal by adding another 5, 10, or 15% off? That’s right, a 25% off sale can easily be bumped up to 30 or 40% off for huge savings.

Using this strategy, you can make any day Black Friday, Cyber Monday, or create your own huge sale event.

 

Here’s How to Juice Those Discounts

You can add a discount in the Lulu Bookstore for any printed book or calendar priced above the manufacturing cost.

  • Go to My Projects and click on the project title.
  • Scroll down to Pricing and Creator Revenues and click Edit.
  • Click Pricing Details to view manufacturing and profit splits

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  • Click Set Discount and choose the percentage discount you wish to offer.
  • Click Set Discount to apply the discount.
  • Click Pricing Details to view the discounted price and your revenue.
  • Click Save Changes.

 

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The discount is immediately applied to your book or calendar in the Lulu bookstore.

Note: When applied to purchases, Lulu discounts do not affect author revenue. Author-applied discounts reduce profits and therefore reduce author revenue.

Create a Sales Event

Tell everyone about your super sale.

I’m teaming up with Lulu to offer my book, <book title> at a special discount just for friends/family/fans/readers.

For X days only, Enter code XXXXXXX at checkout and save XX%.

Don’t forget, coupon codes are case-sensitive.

Offer expires: MM/DD/YYYY

Include a link to your book’s product page to make it easy for your buyers to make the purchase. And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email or post it on social media letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page.

 

Using Lulu Coupon Codes in Your Marketing Emails

Jan 28 JANEND20 Full(This Post will be updated each day when new consumer coupon codes are released, so check back often.)

Let’s try out a few seasonal metaphors for your email marketing efforts…

Stuff your readers’ stockings with email! Deck the halls with deals on eBooks! Pass the turkey and mashed potatoes… and… strategically develop an email marketing plan that takes advantage of Lulu.com’s sales and special offers…

Okay, so that last one doesn’t really flow. But – it’s good advice all the same. Email marketing that coincides with Lulu’s impressive special offers is the next best thing to having your books carried right down your readers’ chimneys.

What’s so great about it? For starters, email marketing works. Social media may seem the savvier approach, but email is roughly six times more effective at bringing in new buyers than Facebook and Twitter. Email gives you a great platform for sharing special offers and introducing new books, without your carefully crafted content getting lost in the endless scroll of tweets and status updates.

Here’s a sample email template you can use:

Email Subject Line:
Get <Book Title> for 20% Off on Print Books and Calendars

Email Body:
Have you ordered your copies of <book title> yet? <Placeholder for one line book description>  If not, order today and save big.

Order today on Lulu.com and save 20% with coupon code JANEND20 thru January 28th.

To place your order, simply click this link: <Placeholder for link to book>, click Add to Cart and apply the code at checkout.

Plus, you can order extra copies at this discounted price to share with friends and family.

Order today and save! <Link to book>

<Author name>

**Don’t forget, coupon codes are case-sensitive.

 

See? Simple. You can highlight the current savings, briefly describe the book, and gives easy instructions. It’s low-pressure, good-natured, informative and brief. You can even provide a link right to your Author Spotlight and save your readers from searching. If you have multiple titles, you may wish to include a link to your Author Spotlight page to encourage shoppers to browse your catalog.

And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email blast letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page: www.lulu.com/home

 

Lulu’s 13 Days of Writing – Day 1 Video

On the first day of writing my true love gave to me….

We created fun holiday videos in stop animation to celebrate writers. There is a great deal being announced each day of the 13 days (Dec. 13- Dec. 26, 2012), so stay tuned!

Promote Your Book Sale on Facebook

Dearest Lulu Authors,

We are having a site-wide mystery sale at Lulu.com until Thursday. To help you encourage your readers to take advantage of the sale, we’ve created a Facebook graphic for you to share on your Wall. When it shows up in your friends’ newsfeeds, it will point to your profile pic!

Here is the link to the image on Facebook so that you can share it on your Wall: This author’s book is on sale! Hurry, the sale only lasts until Thursday. Happy savings.

 

 

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