As an independent author, dozens of companies, sites and services will offer to show you how to market your self-published book – for one low fee, naturally. However, the reality is such: Provided you pick and choose your battles, and are smart about evaluating opportunity costs, doing so typically requires a greater investment of time than money.
Thanks to the rise of technology, online and social media tools, suddenly, anyone can advertise and promote their works affordably – meaning, for the most part, that you can tell coaches and consultants to take a hike. However, for those who do choose to go the DIY route, it also bears remembering: Even in the best of cases, from a promotional standpoint, due to the sheer volume of products, services and announcements competing for attention, you’re still screaming into a wind tunnel.
Happily though, with a little ingenuity and a good hook, you too can effectively market your works to the masses, potentially scoring high-profile placements and media mentions. Interested in getting started? We counsel keeping in mind the following hints, tips and advice.
Image is everything: People are visual creatures, and tend to accept what they see at first glance: From book covers to websites, social media profiles and business logos, everything needs to look top-notch, as it directly impacts perceived value. So if you have to cut costs anywhere, don’t let it be on presentation: If a picture says a thousand words, they should all be positive. Happily, professional-looking covers needn’t cost a fortune, crowdsourcing design sites can aid with affordable graphics and you can easily use off-the-shelf blogging solutions and plug-and-play visual templates to create high-quality websites.
Source advance quotes to build credibility: Ask recognized experts in your field, including thought leaders, well-known executives and other authors to read your manuscript and offer some endorsements (“Joe Smith’s work is a must-read!”) before even announcing the volume.