Articles tagged "crowdfunding"

Join Lulu’s new crowdfunding page

Screen Shot 2014-05-15 at 1.08.17 PMNeed funding? Crowdfund Your Book With Lulu and Pubslush

Crowdfunding, not only presents a unique opportunity for authors to raise funds for their projects, it also can help to collect preorders, market your book before publication, and build and engage with your audience. Even if you may not need money for publishing, a crowdfunding campaign may be a beneficial option for you.

Lulu is now offering authors the opportunity to crowdfund through the Lulu Crowdfunding Page, powered by Pubslush.

Why crowdfund your book?

  • Raise funds. One of the most obvious benefits of crowdfunding is that it allows authors to raise funds for their publishing costs. Producing a quality book is essential to stand out in the book market, but can get pricey. Crowdfunding helps authors to mitigate the financial risk and burden of publishing.
  • Collect preorders. Reward based crowdfunding allows authors to create rewards that supporters receive in return for their financial pledge. The most obvious reward is, of course, the author’s upcoming book. The reward model gives authors the opportunity to collect preorders from a broad network. Who doesn’t want to start selling books before publication?
  • Drive traffic to your book before publication. Marketing efforts need to start well before a manuscript is published, but it’s difficult to talk about a book that hasn’t come out yet. A crowdfunding campaign provides authors with a landing page to drive traffic to that encapsulates them as an author and their upcoming book. Marketing before publication just became easier.
  • Screen Shot 2014-05-15 at 1.03.32 PMBuild a lasting connection with your readers. Authors are often left in the dark as to who actually purchases their book when it’s bought on popular marketplaces. With a crowdfunding campaign, authors have complete access to their supporters. Every successful campaign receives advanced market analytics to better understand their audience. Additionally, campaign supporters have more access to authors with the ability to provide feedback and build buzz around the book that can be used for future promotional efforts.
  • Share readership with other Lulu writers. Your campaign will gain visibility to other Lulu writers and their readers. As the Lulu.com community grows, so will the number of possible supporters for your campaign.
  • Continuous discoverability. Successful campaigns will live forever on Pubslush and the Lulu Partner Page. Once an author publishes, they can add the links to where their book is being sold to their project page. This will continue to drive traffic to the sales of their book post-campaign.
  • Risk free. There’s no fee to start a campaign. Pubslush only takes a 4% platform fee at the end of every successful campaign. This process is completely contract free J
  • Personalized Service. The Pubslush team provides personalized service to all authors on Lulu.com’s Crowdfunding Page. Have the power of the pros on your side for your crowdfunding campaign.

To get started, sign up at Pubslush using the promo code Lulu to receive The Guide: Tips To Successful Crowdfunding and join the Lulu Community today!!

How to Raise Money for Your Next Writing Project

The Kickstarter of books is here, it’s Pubslush

You may have heard the term “crowd funding”, but may not be sure what it’s all about. Crowdfunding is a way that artists and entrepreneurs are raising funds for their projects, so they can take on less of the financial risk. With a successful crowdfunding campaign, you can raise funds – before you publish – rather than paying out of your own pocket.

Authors are already successfully raising money by pitching their book idea to potential readers and future fans, and now Pubslush has built a fund raising platform exclusively for you.

A Crowdfunding Platform for Authors
A number of authors are already finding success raising money for their projects, and gaining access to options they wouldn’t have had before – like investing in professional cover design, marketing campaigns, first run copies of their books and more.

pubslush kickstarter authors crowdfunding

Some of the top projects on Pubslush have raised over $10,000 from readers

 

Let us know if Pubslush is right for you in the comments

Take a moment to check out Pubslush, check out their successful projects, watch the video embedded below, and let us know what you think in the comments on this blog post.

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Screen Shot 2013-07-31 at 11.39.00 AM

Lulu Exhibits 102 New Titles & Hosts NYT Bestseller at Book Expo America

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, they were greeted with 102 Lulu books that were exhibited as part of the BEA New Title Showcase.

To celebrate our ten year anniversary as a leader in Open-Publishing, Lulu also invited three bestselling authors to attend the show, sign free signed copies of their latest titles and explain why they picked Lulu over other publishing options.

On the first day of the show, congressional candidate turned bestselling political author, Kevin Powell, signed copies of his 11th book “Barack Obama, Ronald Reagan, and the Ghost of Dr. King,” which explores modern politics and pop culture through recent events such as the tragic murder of Trayvon Martin.

Lines wrapped around the corner as numerous show attendees recognized Kevin from his appearance on MTV’s “The Real World.” Being a very charismatic and charming personality, Kevin was a big hit at the show and made a point of engaging with each person who waited in line to meet him.


David Thorne, New York Times Bestselling Author, signed copies of his new book “I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails” during the second day of the show. With a very strong following, Thorne quickly signed over 250 copies of his book.

Joining other well-known blogging celebrities, Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place in conjunction with BEA.

Kickstarter: Getting your self-published book funded

With websites including Kickstarter, it is now easier than ever to “crowdfund” a project, be it a film, art exhibit, or book. “Crowdfunding” is the process of asking for small donations from a group of people to support your artistic endeavor. In the case of The Order of The Stick, a comic book by Rich Burlew, a lot of small donations added up to quite a lot.

Burlew was able to “crowdfund” over $1 million to print a compilation of his web-comic about geeky topics such as role-playing games, especially Dungeons & Dragons. So just how did this low-profile, non-mainstream author generate over $1 million in donations? And how can I do that for my book about less geeky things?

As Suw Charman-Anderson points out in her article for Forbes, Burlew has a massive, motivated, and technologically savvy fan-base. For “crowdfunding” to be effective, an author needs to be able to cultivate a lively online presence, so they can easily funnel them over to their Kickstarter page. In Burlew’s case, his demographic was gamers and web-comic aficionados, which worked perfectly to motivate his readers to not only contribute to his Kickstarter, but to promote it themselves through myriad internet communities. That’s not to say a writer has to be on the nerdier-side-of-the-spectrum to be able to “crowdfund” — but it sure helps to have a significant online presence before starting a Kickstarter or similar fundraising initiative.

An example is Lulu author Lori Lemon-Geshay, author of Dating Diva Adventures, who has created a Web presence at LoriLemonGeshay.com and in her YouTube video.

The idea that self-publishers can now receive an “advance” on their written work, something that only the publishing industry was once able to bestow on a writer, entirely changes how many will approach self-publishing. By “crowdfunding” before putting the pen to the paper, a writer who self-publishes will be able to either take off the necessary time from work or be able to gauge their audience. By putting up a sample chapter or by generating interest solely based on past work, writers can now find the time and reward that was once offered by a publishers “advance.”

“Crowdfunding” is a path many self-publishing authors could take in the future, and the viability of this model, and whether it completely revolutionizes the self-publishing industry, will depend on just how committed writers are to self-promotion and to connecting with potential readers.