According to a recent MediaBistro article, “net sales revenue from eBooks have surpassed hardcover books in the first quarter of 2012.” The data comes from the March Association of American Publishers (AAP) net sales revenue report. I think that this was always expected, but it’s still indicative of a paradigm shift in book sales: It is now more popular to download a book than to pick up a hardcover copy at your local bookstore or order one shipped to your door.
While trade paperbacks still lead the industry in sales, it does seem inevitable that at some point, eBooks will make up the vast majority of book sales while physical books will fill a niche role. One of the main drivers of this surge in eBooks is the fact that people with e-readers just read more books. A Pew study, released in April of this year, found that “the average reader of eBooks says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-eBook consumer.”