Articles tagged "Distribution"

Nigel Lee: Global Businesses Must Be Locally Relevant

Lulu CEO, Nigel Lee, lives in Brussels, leads a company headquartered on the East Coast of the USA, and travels the world seeking new partners and new markets to better serve authors around the world.

In today’s interview, we chat about Lee’s eight-hour commute and discuss how living outside of the USA affects his corporate leadership and vision for Lulu.

Lee believes companies can only be truly global when they address regional needs. “Internationalization of a business doesn’t just mean making it available in Hungarian, or in French or in Italian. It means understanding regional requirements, country-specific requirements. What do authors in Italy need? What does Italian book distribution look like? What are the bookstores in Italy?”

Lulu works to make the world a better place – one author, one story and one local regulation at a time.

 

Nigel Lee, Lulu CEO: Passion, Partners, Publishing and Profits

Two years ago we cheered in* Nigel Lee as a new team member in our Raleigh office. We welcomed him as Head of International Business – now he’s Lulu’s CEO.

Nigel came to us with a background in international banking focusing on risk, finance, and regulatory issues. Since then, he’s learned quite a bit about the publishing industry as well as the passion that drives Lulu authors.

Last November we took a break from packing for our upcoming move to chat about his time with Lulu and the publishing industry in general.

Publishing really hasn’t changed much since Shakespeare’s time. At its essence publishing is still write, print and sell. Today, there are just a lot more people making a profit from an author’s effort resulting in the creator receiving a smaller and smaller piece of the pie.

That’s why we need Lulu.
Lulu rewards creators, not shareholders.

 

*If you are wondering what is meant by “cheer in,” this is how we welcomed new employees at our previous location. Nigel is the one in the jacket – loving it.

Holiday Publishing Checklist for Authors

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Repeat after me. “Christmas is coming. Christmas is coming. It’s just around the corner.”

finish-line-aheadNow that we have accepted the inevitable, let’s take a few minutes to think about what we need to do to make this year your most successful sales year yet. Lucky for authors, book sales are up in 2016 with printed books making a huge comeback, so this could be the best year ever for holiday book sales, but only if you are ready.

If you are in the final stages of completing, editing or revising your book and wish to have it ready for holiday gift giving, there is no time for procrastination – particularly if you wish to have your book available for purchase in all online bookstores for the holidays.

As you race to the finish, keep these things in mind:

  • Your print book must meet all distribution requirements before it can be approved for online distribution. To prevent it from being rejected by retailers, take a few minutes to carefully review the requirements and make edits prior to publishing.
  • Before your book can be submitted for distribution, you must first purchase and approve a proof copy. Once you review and approve your proof, Lulu will release it into distribution.
  • Retailers will review your book to ensure it meets distribution requirements. If your book is rejected, you must edit it, then purchase and approve another proof copy before it can be resubmitted to distributors.
  • Once your book is sent to retailers, it will usually be available for purchase from online bookstores in about three weeks. However, due to retailer processing, workloads, and holiday volume it could take 6-8 weeks for your book to be added to all online booksellers.
  • Each retailer has their own process and schedule for reviewing books and updating their online catalogs. There is no means for Lulu to expedite this process for you.

If you are running out of time and think there is no way you will finish in time, don’t worry. You can forego distribution (for now) and publish directly to the Lulu bookstore.

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When you publish to the Lulu bookstore:

  • Your book will be available for purchase within minutes of publication.
  • You can publish without an ISBN, which means there is no required retail markup resulting in higher profits for you and no US income tax withholding.
  • You can take advantage of Lulu discounts to boost holiday sales.
  • You can purchase your book at manufacturing cost.
  • You can even publish a hardcover special edition to sign and give to family and friends as Christmas gifts.

And, don’t forget, you are not alone. The Lulu support team is here to help Monday-Friday during regular office hours. You can also get author-to-author support 24/7 in the Lulu forums.

So get back to work!

Learn with Charlie: Make More Money

After publishing his book on Lulu, Charlie learns a very “valuable” lesson.

For more author tips, visit the Lulu.com Learn with Charlie channel on Vimeo.

Helpful Hints for eBook Distribution: Revise!

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“Distribution Henry”

There are a lot of issues that can keep eBook submissions out of retail distribution channels. We regularly see a multitude of issues with capitalization, metadata, NCX files, and so forth. But the number one reason for rejection is The Dreaded Repeat Offender: A title is rejected for X. A day later it shows up with X still an issue. It’s rejected again. A day later it shows up again with X still an issue… you get the idea.

To be honest, we’re not always sure what’s happening with these submissions. Have the users tried to resolve the issue and missed the mark? Are they unsure what to do, so they’re just resubmitting and hoping the error fixes itself? It’s frustrating for everyone involved.

In hopes of reigning in the Repeat Offender, Lulu.com has a ridiculously robust Knowledge Base to walk you through virtually any problem you might have. And rejections—at least 99% of them—come with explanations of what’s wrong and links to an associated Knowledge Base article. These lined articles are a good place to start in resolving a problem, but if you’re still puzzled, contact our support team.

Many years ago, I taught creative writing. On the first day of class, I’d scrawl on the whiteboard in ginormous letters: REVISION IS NOT FAILURE. The same is true here. Revising your submission and giving it another go is the best—in fact, the only—way to get your book into distribution and in front of readers eager for your work.

Don’t get discouraged and don’t give up. A hiccup in your metadata or formatting is easily fixed. You’ve written a book! That’s the hard part. Everything else is easy—and we’re always here to help.

AbThe Dead Are Risingout the Author

Distribution Henry is a member of the Lulu eBook Quality Review team.

He is also a Lulu author.

You can view his work here: It’s Going to Be Okay. I Promise.

Expand Your Distribution and Reach More Readers

At Lulu.com, we want to give every author the tools they need to have a chance at success. After all, there’s a lot to do with your self-published book between editing it, formatting it and designing the perfect cover. That doesn’t even include writing it! But there’s one aspect you might not have given a lot of thought to yet: how exactly are you going to sell your book?

Selling on Lulu.com is a great start, but to reach the largest pool of potential readers you need to be in the most stores possible – that means Amazon.com, BarnesandNoble.com and more. Luckily, Lulu.com’s globalREACH distribution service lists your book on websites around the world in a few quick steps.

So why should your book have globalREACH? Well, there’s no reason not to get it! Worried that it’ll take too much time and effort on your part to get everything set-up? Think again – it couldn’t be any easier.

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New and Improved: Lulu now offers Kindle, Kobo and More

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Alright, we’re just going to cut to the chase: Lulu authors may now distribute their Lulu eBooks to both the Kindle and Kobo eBookstores. That’s right, upload it once and sell it everywhere – and, by the way since we’re talking about awesome news, our print book distribution service is Free!

Now with Lulu, authors have a single, free and simple method for getting all of your books into as many distribution channels as possible. No more need to publish your books in multiple places. With Lulu, you can sell what you love everywhere.

To make this even better, when you choose the Kobo and Everything Else distribution option, your eBook will be made available for purchase on eBook retailer sites in the Ingram network includinhttp://www.lulu.com/blog/wp-admin/post-new.phpg Kalahari, Booktopia, Baker & Taylor, Gardners, Oyster Books, Sainsbury’s and others – not to mention a long list specialty eBook retailers from around the world.

IMPORTANT NOTE: We are not yet able to offer Kindle and Kobo distribution options to authors residing in Australia.

New eBook Pricing and Manage Distribution Pages

mediumAs part of this release, we have redesigned the Manage Distribution page and the pricing step in the eBook publishing wizard. Authors may now enter a retail price and then choose the retail sites (distribution channels) on which they want to sell their books. The retail price, distribution fees, Lulu commission, and creator revenue are clearly displayed for each channel.

How do I get my previously published eBook in the Kindle and Kobo Stores?

If your eBook is already in distribution, simply click the Manage button next to the project title, add the Kindle and Kobo options, and save your changes. Since your eBook previously passed the Lulu QA Review, we will pass it directly to Ingram for distribution into their network. You eBook will, however, be subject to each retailer’s review procedure before being made available for purchase on those sites.

IMPORTANT NOTE: If your eBook is already published through Kindle Direct or available for purchase on Amazon.com, you may not distribute a duplicate copy to the Kindle Bookstore. Doing so will violate both the Lulu eBook distribution terms and your Amazon agreement.

New Sell Page Design

Intensive studies and user feedback indicate that people really like the Lulu site, but the most important question of all “How much money will I make?” is not readily apparent. To help answer this most important of questions, we have redesigned the Sell page to provide an at-a-glance summary of Lulu’s distribution options, services, tools, and retail pricing examples for both print and eBooks in distribution. It’s glorious!

Other Improvements

  • eBook Title Capitalization Validation. 

One of the most common causes for our QA team rejecting an eBook is that the author did not follow proper capitalization rules for their title. This new feature alerts a creator a title does not meet these capitalization rules, so that it can be fixed on the very first step.

  • Select Between Previously Used Publisher Names.

When an author brings their own ISBN, they must also provide the publisher name that they tied to that ISBN when they bought it. This name is then sent to all of our distribution and metadata partners. To help reduce the number of almost-the-same duplicate publisher names, we have replaced the text entry field with a dropdown that allows a creator to choose a previously used publisher name or enter a brand new one. This list is account-based, and an account without any publisher names will see a blank entry field.

  • eBook Approval Email.

We now send an email to an author when our QA team approves their eBook for distribution to retailers. Previously, they were only notified if we had rejected their eBook. This keeps our authors informed on their eBook’s status, and will help prevent support cases from authors asking for a status update.

  • Edit Price on Manage Distribution Page.

When we gave the eBook Manage Distribution page the same interface as the Price step in the Wizard, we also opened up the ability for creators to edit their eBook’s price on the Manage Distro page. This allows them to manage all aspects of how their book is sold in one place.

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