Articles tagged "Distribution"

Expand Your Distribution and Reach More Readers

At Lulu.com, we want to give every author the tools they need to have a chance at success. After all, there’s a lot to do with your self-published book between editing it, formatting it and designing the perfect cover. That doesn’t even include writing it! But there’s one aspect you might not have given a lot of thought to yet: how exactly are you going to sell your book?

Selling on Lulu.com is a great start, but to reach the largest pool of potential readers you need to be in the most stores possible – that means Amazon.com, BarnesandNoble.com and more. Luckily, Lulu.com’s globalREACH distribution service lists your book on websites around the world in a few quick steps.

So why should your book have globalREACH? Well, there’s no reason not to get it! Worried that it’ll take too much time and effort on your part to get everything set-up? Think again – it couldn’t be any easier.

New and Improved: Lulu now offers Kindle, Kobo and More

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Alright, we’re just going to cut to the chase: Lulu authors may now distribute their Lulu eBooks to both the Kindle and Kobo eBookstores. That’s right, upload it once and sell it everywhere – and, by the way since we’re talking about awesome news, our print book distribution service is Free!

Now with Lulu, authors have a single, free and simple method for getting all of your books into as many distribution channels as possible. No more need to publish your books in multiple places. With Lulu, you can sell what you love everywhere.

To make this even better, when you choose the Kobo and Everything Else distribution option, your eBook will be made available for purchase on eBook retailer sites in the Ingram network includinhttp://www.lulu.com/blog/wp-admin/post-new.phpg Kalahari, Booktopia, Baker & Taylor, Gardners, Oyster Books, Sainsbury’s and others – not to mention a long list specialty eBook retailers from around the world.

IMPORTANT NOTE: We are not yet able to offer Kindle and Kobo distribution options to authors residing in Australia.

New eBook Pricing and Manage Distribution Pages

mediumAs part of this release, we have redesigned the Manage Distribution page and the pricing step in the eBook publishing wizard. Authors may now enter a retail price and then choose the retail sites (distribution channels) on which they want to sell their books. The retail price, distribution fees, Lulu commission, and creator revenue are clearly displayed for each channel.

How do I get my previously published eBook in the Kindle and Kobo Stores?

If your eBook is already in distribution, simply click the Manage button next to the project title, add the Kindle and Kobo options, and save your changes. Since your eBook previously passed the Lulu QA Review, we will pass it directly to Ingram for distribution into their network. You eBook will, however, be subject to each retailer’s review procedure before being made available for purchase on those sites.

IMPORTANT NOTE: If your eBook is already published through Kindle Direct or available for purchase on Amazon.com, you may not distribute a duplicate copy to the Kindle Bookstore. Doing so will violate both the Lulu eBook distribution terms and your Amazon agreement.

New Sell Page Design

Intensive studies and user feedback indicate that people really like the Lulu site, but the most important question of all “How much money will I make?” is not readily apparent. To help answer this most important of questions, we have redesigned the Sell page to provide an at-a-glance summary of Lulu’s distribution options, services, tools, and retail pricing examples for both print and eBooks in distribution. It’s glorious!

Other Improvements

  • eBook Title Capitalization Validation. 

One of the most common causes for our QA team rejecting an eBook is that the author did not follow proper capitalization rules for their title. This new feature alerts a creator a title does not meet these capitalization rules, so that it can be fixed on the very first step.

  • Select Between Previously Used Publisher Names.

When an author brings their own ISBN, they must also provide the publisher name that they tied to that ISBN when they bought it. This name is then sent to all of our distribution and metadata partners. To help reduce the number of almost-the-same duplicate publisher names, we have replaced the text entry field with a dropdown that allows a creator to choose a previously used publisher name or enter a brand new one. This list is account-based, and an account without any publisher names will see a blank entry field.

  • eBook Approval Email.

We now send an email to an author when our QA team approves their eBook for distribution to retailers. Previously, they were only notified if we had rejected their eBook. This keeps our authors informed on their eBook’s status, and will help prevent support cases from authors asking for a status update.

  • Edit Price on Manage Distribution Page.

When we gave the eBook Manage Distribution page the same interface as the Price step in the Wizard, we also opened up the ability for creators to edit their eBook’s price on the Manage Distro page. This allows them to manage all aspects of how their book is sold in one place.

Getting self-published books on store shelves

Compliments of Blogto.com

In an increasingly digital world, it’s still the dream of many authors see their books in print and on the shelves of their favorite bookstores.  Many stores order books from wholesale distributors such as Ingram Book Company, where Lulu authors can get their books listed through our GlobalReach distribution service.  That means that in addition to having your book on popular online retailers like Amazon.com and BarnesandNoble.com, you’re also giving brick-and-mortar stores the chance to carry your book!

But there’s another way to go about it, and that’s by selling directly to bookstores yourself on a consignment basis.  Basically you, the author, purchase copies of your book and work out a deal with a bookstore to get those copies on their shelves.  The catch is that bookstores don’t pay for the books right away: money is only transferred when a book sells, with you being paid an agreed-upon, per-book price.  In short, you’ll need to foot the bill initially and will be responsible for any unsold copies.  Unlike your average print-on-demand sale, where there are no upfront costs to you and books are printed as they’re ordered, you’ll need to spend a little money to make a profit down the road.

Getting Started
The easiest way is to simply talk to someone at your local bookstore.  Each store will have their own practices on ordering books, so you’ll have to ask some important questions before signing any deals.  How many copies will they shelve at a time?  How long is the consignment agreement for?  Are there any fees?  How and when will you be notified of (and paid for!) copies that have sold?  What’s the revenue split between you and the store?  Check out the websites of any places you have in mind; stores often have their consignment policies posted online and you’ll be able to familiarize yourself with them before speaking to someone.

There are a few hurdles you’ll have to get past when selling on consignment – paying to print the books, dealing with the business side of bookstores, and so on – but the benefits make the effort worthwhile.  This method is great for bookstores – it’s less risk on their end since they’re not paying for a book until it’s already sold – and that means more stores will be willing to take a chance on you.  You also stand to make more money per sale since you’ll have more control over the final price of your book.  Overall, the relationships built with retailers and the lessons learned about what it really takes to sell your work can prove to be invaluable over the course of your self-publishing career.

A few final tips:

  • Go Local: You might have better success targeting local independent bookstores rather than big chains.  Small bookstores are generally happy to showcase local talent and might be more willing to work with you not only to display your books but also set up book signings and other promotional events to help sell books.  IndieBound’s store finder makes it easy to locate bookstores near you.  If you do go to a chain location, see if they have a section spotlighting local or self-published authors.
  • Look the Part: Getting your book into bookstores starts well before it hits the shelves.  Unlike online retailers, brick-and-mortar stores only have so much space so they’ll want books that look like they belong there.  Make sure you have an eye-catching cover and that your interior is edited and formatted.  If you don’t want to do this on your own, Lulu has you covered with our professional publishing services.
  • Buy Big: You already know that with Lulu’s print-on-demand model you can print as many or as few books as you like, but just because you can print only one book doesn’t mean you should!  If you have more copies you can make deals with more stores right away.  You also don’t want to find out that a store has sold out and wants more copies of your book and you don’t have any to give them!  With Lulu’s bulk purchase discounts the more you buy, the more you save.  You’ll never find yourself short of books, and you’ll end up saving money in the long run.

Life After NaNoWriMo

We’re well into December, and it’s almost the end of the year, but let’s take a minute to talk about last month. How did you spend your November? Maybe getting ready for the change in seasons or braving crowds to get a head start on holiday shopping? If you participated in NaNoWriMo you can add “writing an entire novel” to that list. Fifty thousand words in thirty days is no small feat so first things first: congratulations! Now that you’ve got everything all typed up and had some time to go over it, the most important question is…what’s next? You wrote your book in record time, so why not publish it just as quickly? Lulu has the professional publishing services to put a little shine on things and get your work ready for the world.

Cover Design


They say you shouldn’t judge a book by its cover but let’s be honest, a nice cover goes a long way and can hook a customer before the first page is even turned.

EPUBs Made Even Easier with Lulu Ebook Enhancements

Getting your eBook ready for the world to see can be a learning experience – for authors and for Lulu. We always want to give you the best, easiest tools possible to get your eBook out there, and part of reaching that goal is making changes to the process to make it as painless as possible. Case in point: the new multi-file upload and table of contents preview features that help you to make sure you’re well on your way to having a distribution-ready EPUB file.

Making your EPUB file was already pretty easy. You can upload Microsoft DOC and DOCX, RTF, and ODF files, and we’ll take care of converting them into an EPUB for you. For print books you could always upload multiple files and we’d stitch them together into one coherent, print-ready PDF. Now you have the same convenience for your eBook. Maybe you’ve been serializing your work or maybe you’re just taking it one chapter at a time; either way, it’s simple to move forward. Just get  your individual files ready with the first line formatted as Heading 1, upload all of the files and move them around so they’re in the order you want, and you’re done! You’ll have a finished EPUB in no time.

(For more info on our recent enhancements, click on the image above.)

Speaking of those headings, if you’ve ever created an eBook on Lulu you might have received an error message regarding your NCX – the eBook’s table of contents that lets the reader jump instantly to any chapter or section. After all, it’s one of the top ten reasons why eBooks are rejected for retail distribution. Creating a proper NCX requires a pretty straightforward but very specific use of styles and headings so that all of your chapters, sections, and subsections line up appropriately. Not sure if you’ve done yours correctly? After you upload your eBook files you’ll now find a table of contents preview that will let you see how everything will be ordered in your NCX. If you’ve used the method above to upload multiple files for your EPUB, this preview is a simple way to make sure everything was put together just the way you wanted.

You’ve already got the Lulu eBook Creator Guide with all the information you could ever want about eBooks right at your fingertips, and these new additions to the Lulu site will help you out even more along the way. Plus, we still have our great paid services available if you want everything taken care of for you with no hassle. There’s never been a better time to create your eBook, and it’s never been easier to do it with Lulu.

Top 10 Reasons Your eBook Was Rejected

How many of you have tried to publish an eBook and submit it for distribution? If you have, you may have noticed a few hurdles along the way. Lulu’s here to help. We want to help you get your eBook published and distributed so that you can share it with the world.

We have created a comprehensive explanation of the top 10 reasons why your eBook was rejected and posted it in our Connect Forum.

There is more information in the Connect Forum post to explain each of these, but here are the top 10 Reasons in case any of these look familiar to you:

  1. Headings improperly ordered
  2. Styles, NCX are missing
  3. Title link/entry improperly styled
  4. Improper capitalization
  5. Metadata mismatch
  6. Incomplete metadata
  7. Poor image or cover image quality
  8. URL/email on cover or description
  9. Title/author name unnecessarily duplicated on your cover
  10. Page numbers on the Table of Contents page

And, since we fully understand that most people don’t speak our eBook jargon, the post also defines and explains:

  1. What is an NCX?
  2. What are headings?
  3. What is metadata?

Update from Lulu Chief Operation Officer – Tom Bright

Hello Lulu fanatics and creators,

My name is Tom Bright, and I am the President and Chief Operating Officer at Lulu.  Today, I’m writing my first blog post and what better time than now, when so many new and exciting opportunities are becoming available for authors every day.  In my posts, I’ll speak to these opportunities, like Apple’s newly announced iBooks® Author app, what they mean for you, and how Lulu’s tools give you the ultimate control over your publishing experience.  This will empower you to go even further with your works in more markets including not only the iBookstore℠, but also Amazon.com, Barnesandnoble.com, and the NOOK Book Store, as an eBook or in print.

Our mission here at Lulu is to make sure you, our remarkable content creators, are able to take full advantage of these opportunities.  We want to help you reach more readers and sell more books – no matter your background or goals – all while maximizing your visibility and your profits.  We do this through our retail partnerships with companies like Apple, which already has over 60,000 Lulu eBooks for sale on iBookstore shelves.

Speaking of Apple, we think what they’re offering aspiring authors is great.  It is just one more way to share knowledge and ideas with each other – an endeavor that is becoming more and more important. I’ve read the concerns of bloggers and journalists around iBooks Author.  I believe that especially in a self-publishing world, the author has a responsibility to market their book and distribute it as widely as possible.  After all, isn’t this the goal – the transfer of ideas to as many people as possible?  When the publishers and bookstores controlled which books were available for sale, marketing could be left to the publisher.  Today, the barrier to publishing is lower than it has ever been.  No author can afford to restrict their work to a single channel.  Lulu’s tools make it easier than ever to distribute to the widest array of physical and digital bookstores.

Indeed, it is through the power of options that we give authors what matters most:  control.  We’ve found that authors don’t want to choose between formats, channels, or mediums, and we don’t believe you, or your readers, should have to.  Through Lulu’s distribution partnerships, print-on-demand, and eBook technologies, authors are able to best meet the needs of all their customers in the ways that make the most sense for them.  Because an author today can never really be sure how someone might discover and read their titles, Lulu is here to ensure your titles are accessible to anyone, anytime, anywhere.

Feel free to click the following links to learn more about Lulu’s publishing and distribution options and how they can work for you.

Cheers,

Tom

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