The last question we asked our authors was where they turned for marketing assistance. While it’s easy to imagine bestselling authors employing a team of marketing experts, the truth is, most of them did it alone.
It’s refreshing to see that 58% of authors had no help and an additional 21% had only unpaid help from friends and family. Only 21% – about one in five – paid for marketing support with just 2% hiring a marketing team. That’s one in fifty authors with a marketing team, versus six in ten doing marketing all on their own.
If you need help, phone a friend
While most authors did their own marketing, don’t hesitate to get help if you need it. Whether it’s hiring a designer to make a new cover (something many of our authors recommend) or recruiting a family member to stuff envelopes for a promotional mailing, there are plenty of ways to get the support you need. Here are a few ideas that we heard from the authors who responded to our survey:
- If you don’t have a big budget, offer to trade services. For example, write something for the graphic designer who you want to redo your book cover or website.
- Engage your fans, followers and subscribers. One of the best ways to get noticed on social media is to ask for your readers feedback or suggestions. Ask your audience which new book cover they like best or which email service provider they recommend.
- Hold a contest and give away signed copies of your book to the winners.
- Check out Fiverr.com. You can get a lot of marketing tasks done for cheap on this website. Be sure to select someone with at least ten reviews of 4.5 stars or better and test them out with something small before dedicating a large portion of your marketing budget to them.
If you could get help with just two tasks on your book marketing plan, what would they be? Identify and reach out to people with those skills.
58% of best-selling authors had no help with marketing. Only one in five paid for marketing help.