DIY marketing

PR Part I: Ready, Set, Press Release!

4 min readRALEIGH, NC – September 13, 2016 – Lulu, the pioneer and world leader in independent publishing, announced today that all authors should launch their new books with a well-crafted press release. “It’s your story and you should be the person… Continue Reading →

Need Some Help with Marketing? Ask a Friend

2 min readThe last question we asked our authors was where they turned for marketing assistance. While it’s easy to imagine bestselling authors employing a team of marketing experts, the truth is,  most of them did it alone. It’s refreshing to see… Continue Reading →

Market Your Book: Knowing Your Audience

2 min readYou wrote and published a book. Congratulations! Now it’s time to think about the business of marketing and selling it. The most important challenge you face after publication is getting your book in front of people who want to buy… Continue Reading →

How my Lulu Books Became Amazon Best-Sellers

3 min readBy Jackie Barrie, author of Lulu books The Little Fish Guide to DIY Marketing and The Little Fish Guide to Networking. As you can guess from the titles, both my books are targeted toward small businesses and startups. With such… Continue Reading →

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