Articles tagged "DIY"

Understanding Distribution and ISBNs

Distribution

Much like Bigfoot and Chupacabra, ISBNs and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs.

What is distribution?
Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces and distribution catalogs. Lulu currently offers 3 distribution options: extendedREACH, globalREACH, and marketREACH. I will explain each of those in a little bit.

What is an ISBN?
An ISBN (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows publishers, libraries, and book dealers to locate books. You may get a free ISBN from Lulu or you can bring an ISBN you own and assign it to your book.

In September 2009, Lulu separated distribution and ISBNs so authors could get distribution for ISBNs that they own and bring to Lulu. We offer distribution options for ISBN and non-ISBN titles. Each Lulu project may have one distribution option and/or ISBN. Once an ISBN or distribution option has been applied to a project, you cannot change it.

Our current distribution options:

Market Your Book on Facebook

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Did you know Lulu has a free marketing tool that allows you to share books with your Facebook friends? Did you know that the entire process could be done in less than a minute? Here’s how…

Market Your Book on Facebook

That’s it! You’re now sharing your book with your entire Facebook network.

Promote your books on Facebook.

Rome – a city of fashion, design, history… and Lulu?

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Federica (left) and Diana Balmori

That’s right! Lulu made an appearance recently at the Festa dell’Architettura, a meeting of the most creative urban designers, architects, artists, authors, professors, graduate students, and politicians in Italy. The purpose of this event was to exchange ideas to better the wonderful metropolis of Rome. Because Rome is such an ancient city, 2,000 years of buildings often impede progress. This event inspired a rebirth and revitalization of urban planning.

Lulu was there this year, to show these remarkable thinkers how our open publishing model creates opportunities for them to publish, profit, and connect with a larger audience.

I met great people and chatted with them while sipping Prosecco. I had the opportunity to introduce Lulu to a room full of Romans in the beautiful downtown Galleria di Architettura Come Se, directed by Rosetta Angelini, on two different occasions. I also met New Yorkers like Diana Balmori, an internationally renowned landscape and urban designer, and Lulu author.

After I presented and introduced Lulu, Dario Marcucci, President of Terzo Municipio of Rome, came to me and we spoke for a while. His words describing Lulu were “this is simply brilliant.”

The most exhilarating part of this experience was during the last night at the very end of the event. Out of nowhere, Professor Antonino Saggio, the Scientific Curator of the conference, spoke about the journey of all these numerous projects coming together to better the city of Rome, and all the struggles and difficulties they went through in order to make this event possible. He concluded his speech with “we will write a book about this long lasting endeavor and will publish it with Lulu!”

I believe the sense of excitement was not induced by the Prosecco.

Setting Realistic Goals for Marketing Your Book: Part 1 – Treat Yourself like a Business

goal-smWriting a book is no small feat. And you should be proud of yourself for all the hard work you’ve done so far. As exciting as it is to have a finished manuscript in front of you though, there is still a lot more to do after the typing has stopped and the pen and paper are put away. Some authors can afford to hire an agent or a publicist, but for others taking the DIY approach, marketing yourself and your book can seem pretty daunting. As much as you want to share your book with everyone and show them what you’ve accomplished, if you don’t set some realistic goals, you’re setting yourself up for some unnecessary disappointment and frustration. Planning how to market yourself and your work may be easier said then done, but the payoff – reaching more readers and selling more – is worth the effort.

Change Your Perspective
The first step to getting a better hold on your marketability is to change your perspective of yourself as a writer, to an entrepreneur starting your own business. You’ve done the writing, but now you have a product to sell. Whenever you take the time to put yourself “out there,” your ultimate goal should be to make a good impression on people so they’ll want to read your work, keep coming back, and recommend your book to others. You’re building your reputation – your own personal brand, and you need people to trust that brand in order to grow a loyal fan base. This is something that takes a lot of time, planning, and strategizing. Any successful business, big or small, starts with a list of goals and then creates a plan to achieve those goals. A successful business also remains flexible and responsive to its customer’s needs and the current trends of the market. You can do this by having backup plans in place for whenever one of your plans doesn’t work or you need to change something on the fly.

DIY Father's Day Gifts

Father's DayIf you’re anything like me, you think the world of your Dad. He is your teacher, your hero and your best friend. I’ve always struggled with finding just the right gift for him – usually just settling for a neat tool that he’s mentioned in passing or the latest tech gadget.

With Lulu, rest assured that this year it’ll be easier than ever to create your very own personalized Father’s Day photo book or calendar. Using your favorite digital photos of Dad and the family, you can make a photo book or calendar quickly and affordably with our free online Studio tool. With a wide range of options to choose from, you can make your DIY Father’s Day gift as unique as you like.

Create your photo book or calendar and Save 25% with code FORDAD at checkout. Offer ends 6/20/10.

We're at BEA!

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On Monday, AJ announced that we would be at BookExpo America at the Javitz Convention Center this week.

Sherrie has been busy with the New Title Showcase, highlighting books by Lulu’s who ordered the Book Fair services package. What’s better than getting your book at BEA right at the front entrance?! It’s the perfect location for getting noticed by more than the 35 thousand people in attendance.

So far, we’ve been having a blast meeting new people and making new friends. We’ve seen steady traffic at our booth (#2348) and a lot of people have walked away inspired and ready to share their creations with the world at large. We’ve also had the wonderful pleasure of meeting authors who have already published with us. Hearing their experiences makes this crazy idea called Lulu totally worth it.BEA1

If we haven’t seen you yet, please stop and say hello. We’d like to meet you.

Lulu at Book Expo America

Picture 20Through Thursday, May 27th, Lulu will be at the Javits Convention Center in New York City for Book Expo America (BEA), the largest book trade fair in America. We’re very excited to be a part of BEA because it is one of the only times that so many remarkable authors, publishers, businesses, educators, and distributors come together from all over the world to discuss the current trends in the publishing industry and share their passion for books.

This year’s BEA already has close to 30,000 attendees and we’re hoping to reach out to each one of them to inspire them to publish and share their works in a whole new way with Lulu’s open publishing model.

In addition to BEA, we’re also making a splash at the DIY Author’s Conference that is held at the Javits Center today before BEA begins. Sherrie, our very own Sales and Services Rep, will be showing people just how easy it is to use Lulu to become a successfully published author. Sherrie is helping authors choose from Lulu’s robust service options, make content available in multiple formats, and find millions of new readers through our vast distribution channels that include Amazon.com and Apple’s iBookstore. It all adds up to maximize the rewards for authors and readers alike, no matter how they’re measured.

If you’re at BEA or DIY this week, please stop by and say “hi!” We’re at booth 2348 at BEA and table 4 at DIY. We’d love to meet you and help you get started on any projects you’ve got cooking.