Articles tagged "DIY"

Setting Realistic Goals for Marketing Your Book: Part 1 – Treat Yourself like a Business

goal-smWriting a book is no small feat. And you should be proud of yourself for all the hard work you’ve done so far. As exciting as it is to have a finished manuscript in front of you though, there is still a lot more to do after the typing has stopped and the pen and paper are put away. Some authors can afford to hire an agent or a publicist, but for others taking the DIY approach, marketing yourself and your book can seem pretty daunting. As much as you want to share your book with everyone and show them what you’ve accomplished, if you don’t set some realistic goals, you’re setting yourself up for some unnecessary disappointment and frustration. Planning how to market yourself and your work may be easier said then done, but the payoff – reaching more readers and selling more – is worth the effort.

Change Your Perspective
The first step to getting a better hold on your marketability is to change your perspective of yourself as a writer, to an entrepreneur starting your own business. You’ve done the writing, but now you have a product to sell. Whenever you take the time to put yourself “out there,” your ultimate goal should be to make a good impression on people so they’ll want to read your work, keep coming back, and recommend your book to others. You’re building your reputation – your own personal brand, and you need people to trust that brand in order to grow a loyal fan base. This is something that takes a lot of time, planning, and strategizing. Any successful business, big or small, starts with a list of goals and then creates a plan to achieve those goals. A successful business also remains flexible and responsive to its customer’s needs and the current trends of the market. You can do this by having backup plans in place for whenever one of your plans doesn’t work or you need to change something on the fly.

DIY Father's Day Gifts

Father's DayIf you’re anything like me, you think the world of your Dad. He is your teacher, your hero and your best friend. I’ve always struggled with finding just the right gift for him – usually just settling for a neat tool that he’s mentioned in passing or the latest tech gadget.

With Lulu, rest assured that this year it’ll be easier than ever to create your very own personalized Father’s Day photo book or calendar. Using your favorite digital photos of Dad and the family, you can make a photo book or calendar quickly and affordably with our free online Studio tool. With a wide range of options to choose from, you can make your DIY Father’s Day gift as unique as you like.

Create your photo book or calendar and Save 25% with code FORDAD at checkout. Offer ends 6/20/10.

We're at BEA!

BEA2

On Monday, AJ announced that we would be at BookExpo America at the Javitz Convention Center this week.

Sherrie has been busy with the New Title Showcase, highlighting books by Lulu’s who ordered the Book Fair services package. What’s better than getting your book at BEA right at the front entrance?! It’s the perfect location for getting noticed by more than the 35 thousand people in attendance.

So far, we’ve been having a blast meeting new people and making new friends. We’ve seen steady traffic at our booth (#2348) and a lot of people have walked away inspired and ready to share their creations with the world at large. We’ve also had the wonderful pleasure of meeting authors who have already published with us. Hearing their experiences makes this crazy idea called Lulu totally worth it.BEA1

If we haven’t seen you yet, please stop and say hello. We’d like to meet you.

Lulu at Book Expo America

Picture 20Through Thursday, May 27th, Lulu will be at the Javits Convention Center in New York City for Book Expo America (BEA), the largest book trade fair in America. We’re very excited to be a part of BEA because it is one of the only times that so many remarkable authors, publishers, businesses, educators, and distributors come together from all over the world to discuss the current trends in the publishing industry and share their passion for books.

This year’s BEA already has close to 30,000 attendees and we’re hoping to reach out to each one of them to inspire them to publish and share their works in a whole new way with Lulu’s open publishing model.

In addition to BEA, we’re also making a splash at the DIY Author’s Conference that is held at the Javits Center today before BEA begins. Sherrie, our very own Sales and Services Rep, will be showing people just how easy it is to use Lulu to become a successfully published author. Sherrie is helping authors choose from Lulu’s robust service options, make content available in multiple formats, and find millions of new readers through our vast distribution channels that include Amazon.com and Apple’s iBookstore. It all adds up to maximize the rewards for authors and readers alike, no matter how they’re measured.

If you’re at BEA or DIY this week, please stop by and say “hi!” We’re at booth 2348 at BEA and table 4 at DIY. We’d love to meet you and help you get started on any projects you’ve got cooking.

From the Vault: What Makes a Good Press Release? How to get the word out in 5 steps

Press ReleaseMarketing your work can seem more challenging than actually finishing it, but that’s just because you might not know where to start. A while back, Lauren Parker wrote a great post about creating a press in 5 Steps. With all the recent requests for guidance about self-marketing your work, I thought it would be a great time to highlight Lauren Parkers‘s helpful post. I’m certain that her advice will help you get the word out and get your book the attention it deserves. Enjoy!

>>>>>

In the world of blogs, tweets and social networking, creating buzz around your book is easier than ever. But how do you reach reporters from traditional media? The traditional press release is still a great way to let people know of your newest book project.

Wait! How do I achieve fame and fortune with a traditional press release you ask. We can’t guarantee fame and fortune but with these five steps and a little elbow grease, you will be well on your way.

Try these steps when putting together your next release: