Articles tagged "Earth Day"

Print-on-Demand, saving the Earth one tree at a time

EarthDay_Social_600x315(1)Original post provided by Morgan Siem

In honor of Earth Day, here are some important, “did-you-know?” facts about why Print-On-Demand (the Lulu-way) is a sustainable alternative to Traditional Offset Printing:

  1. No book is printed before it is bought and paid for. This differs from the traditional method in which thousands of copies are printed before ANY of them are bought and paid for by the consumer. This “print & pray” approach involves unnecessary risk due to the large capital expenditure involved in offset print runs for publishers.
  2. Zero material waste in the manufacturing process, which only uses what is necessary to produce sell-able product. This differs from the traditional method in which additional paper is automatically ordered and used to compensate for the material wasted in “make-ready” in both the printing and binding processes. It’s typically 3-8% paper waste depending on the manufacturer. This adds up to considerable waste for a publisher. The printer passes on the cost of spoilage to the publisher.
  3. Zero risk on the returns of unsold inventory. Compare this to the return rate on traditionally printed books, which can range from 20-35% of the units produced. These overruns are pure waste and sunk costs. Publishers measure these costs in the millions of dollars.
  4. There is no unsold inventory. Using the traditional method, unsold inventory has to be warehoused for a period of time. This is costly.  It burns time, money and energy.
  5. There is no unsold inventory. Using the traditional method, unsold inventory has to be shipped back to the recycling center. In addition, unsold inventory has to be processed at a recycling center. These processes burn time, money and fuel.
  6. Each order is printed and shipped locally, which is good for the local economy and minimizes time in transit and transit costs. Traditionally, orders are printed at large manufacturing facilities for the lowest unit cost.  Traditional Offset runs are done in large manufacturing facilities, shipped in bulk (on many pallets) to warehouses.  These shipments travel long distances by tractor-trailer, or are shipped in containers from overseas.
  7. Maximum author control of content means authors can make edits and publish new editions at any time without negative consequences. Traditionally, the author and publisher are stuck with the inventory of books produced. Content changes can only be made if the author and publisher are willing to swallow the loss on any remaining unsold inventory of the earlier edition.

Happy Earth Day, everyone!

Congratulations Earth Day Contest Winners!

Congratulations to the winners of our Earth Day Contest! Lulu is proud to partner with Eco-Libris to plant over 500 trees in honor of each author who entered the contest. Winners were based on most print sales on submitted titles from April 18-April 25.

First place winner Melanie Potock, author of Happy Mealtimes with Happy Kids: How to Teach Your Child About the Joy of Food!, wins a NOOK and a $475 Marketing Consultation.

“Melanie Potock, MA, CCC-SLP is a certified speech language pathologist who has specialized for over 12 years in helping children love a variety of food. Her practice focuses on the family and teaching the fundamentals of parenting in the kitchen. Mel wrote this book in the same manner that she works with families; with an open heart and a touch of humor. Raising an adventurous eater is meant to be fun. Enjoy the journey!” -Happy Mealtimes with Happy Kids: How to Teach Your Child About the Joy of Food!

We had a tie for second place and will award a $350 Clarion Book Review to: Jim Galvanek, author of The Ironman’s Guide To Cancer Survival and David Thorne, author of I’ll Go Home Then, It’s Warm and Has Chairs.

“Jim Galvanek was a 27-year-old architect when he was diagnosed with chronic myelogenous leukemia (CML) in 1998. At the time, the only reliable treatment was a bone marrow transplant, which required that his entire blood and immune system be destroyed and replaced with that from a donor. Galvanek spent over a month in hospital and more than a year recuperating before returning to work. Galvanek’s body accepted the transplant and he made a full recovery. But something in his life seemed incomplete. He eventually set his sights on the Ironman triathlon, a feat of endurance that includes a 2.4-mile swim, 112-mile bike ride, and full marathon. Galvanek successfully completed his first Ironman in 2008 to celebrate the ten-year anniversary of his bone marrow transplant. He has since competed in numerous triathlons and other endurance events, raising over $250,000 in support of blood cancer research.”-The Ironman’s Guide To Cancer Survival

“All new, never before published material from the author of The Internet is a Playground. New emails, new articles, new exclusive content. Featuring more than 233 pages of brand-spanking-new material, I’ll Go Home Then, It’s Warm and Has Chairs is the second book by author David Thorne.” -I’ll Go Home Then, It’s Warm and Has Chairs

For more on how Lulu supports sustainability through Print-On-Demand, check out our blog post here: Saving Mother Earth by Using Print-On-Demand.

 

Saving Mother Earth By Using Print-On-Demand

Dear Planet Earth, we love you, respect you, and want to do what we can to protect you.

In honor of Earth Day this Sunday, here are some important, “did-you-know?” facts about why Print-On-Demand (the Lulu-way) is a sustainable alternative to Traditional Offset Printing:

  1. No book is printed before it is bought and paid for. This differs from the traditional method in which thousands of copies are printed before ANY of them are bought and paid for by the consumer. This “print & pray” approach involves unnecessary risk due to the large capital expenditure involved in offset print runs for publishers.
  2. Zero material waste in the manufacturing process, which only uses what is necessary to produce sell-able product. This differs from the traditional method in which additional paper is automatically ordered and used to compensate for the material wasted in “make-ready” in both the printing and binding processes. It’s typically 3-8% paper waste depending on the manufacturer. This adds up to considerable waste for a publisher. The printer passes on the cost of spoilage to the publisher.
  3. Zero risk on the returns of unsold inventory. Compare this to the return rate on traditionally printed books, which can range from 20-35% of the units produced. These overruns are pure waste and sunk costs. Publishers measure these costs in the millions of dollars.
  4. There is no unsold inventory. Using the traditional method, unsold inventory has to be warehoused for a period of time. This is costly.  It burns time, money and energy.
  5. There is no unsold inventory. Using the traditional method, unsold inventory has to be shipped back to the recycling center. In addition, unsold inventory has to be processed at a recycling center. These processes burn time, money and fuel.
  6. Each order is printed and shipped locally, which is good for the local economy and minimizes time in transit and transit costs. Traditionally, orders are printed at large manufacturing facilities for the lowest unit cost.  Traditional Offset runs are done in large manufacturing facilities, shipped in bulk (on many pallets) to warehouses.  These shipments travel long distances by tractor-trailer, or are shipped in containers from overseas.
  7. Maximum author control of content means authors can make edits and publish new editions at any time without negative consequences. Traditionally, the author and publisher are stuck with the inventory of books produced. Content changes can only be made if the author and publisher are willing to swallow the loss on any remaining unsold inventory of the earlier edition.

Also, in honor of Earth Day, enter the Lulu Earth Day Contest on Facebook. This is a print sales contest. Submit your book to compete for most sales between April 18-April 25. Also, Lulu will plant a tree per contest entry up to 6,000 through our tree-planting partner Eco-Libris. Contest prizes include a Nook®, a Marketing Consultation ($475) and a Clarion Book Review ($350). Enter now!

 Click here for more info on Print On Demand.

Happy Birthday, Dr. Seuss

How many of you have been influenced by the works of Dr. Seuss? Help us celebrate his birthday by sharing with us your childhood memories of Dr. Seuss, lessons you learned, your favorite quotes and maybe even a rhyme of your own!

Buy eBooks. Save trees. In honor of The Lorax and Dr. Seuss.

Earth Day Every Day

In honor of Earth Day, I would like to share three simple and easy suggestions on ways you can help the planet all year long.

CFL Bulb

Light bulbs!
Did you know if every U.S. household replaced just one light bulb with a Compact Fluorescent Light Bulb (CLF), that it would prevent the same amount of pollution equal to removing a million cars from the road? Not only that, but CFLs last longer than your typical incandescent bulbs (approximately 5-6 years), use less energy, and save you more money on your energy bill.

USDA OrganicGo Organic!
Organic foods are produced naturally, without man-made pesticides, fertilizers, or irradiation. Animals raised organically are free of antibiotics, they eat organic feed and have access to the outdoors. While organic farming decreases toxins in our environment, it also reduces the levels of pesticides in our bodies. Not only that, but studies have shown that organic foods tend to be higher in antioxidants. In my opinion, organic food just simply tastes better.

Lulu logo

Publish and shop with Lulu.com!
Yes, it’s true! Print on demand (POD) is a far better way to reduce waste than that of the traditional publishing process. Instead of printing a large quantity of books that are hoped to sell, print on demand makes it easy to only print books as they are ordered! POD also reduces the energy usage associated with storing books in large warehouses and shipping them from the printer to the warehouse to the bookstore to the customer. This is just another reason why people who use Lulu are some of the brightest CFL bulbs in the bunch!