Articles tagged "eBook"

The Word on Used eBooks

You walk around the old marketplace, through antique stores and old stacks of records, looking, hopefully, for that one store where you’ll be able to enter entirely new worlds. Yes, you’ve found it! The used eBookstore.

Used eBooks? As outrageous as that sounds, if a new ruling by the Court of Justice of the European Union is followed by similar rulings, a used eBook could soon be coming your way. Of course, that all depends on how eBook publishers deal with this paradigm.

When you buy an eBook, you buy the license to use that file. The ruling declares that you have the right to resell that license to a third party, but only if you cease to use that file (and not make duplicates of it). Whether eBooks will now come with the ability to be resold, or if new software will create a whole market of secondhand books, remains to be seen. But if this ruling gains traction, it appears that publishers will at least have to make this option available. Or not — it’s also quite possible that a publisher would slap on a “no resale” protection to their eBooks.

As a writer, does it make sense to allow your eBook to be resold? You don’t make any money on a resale (at least not traditional ones), and it’s possible your eBook could just be traded around until it’s sold for mere pennies. Still, it never seemed like used bookstores were to be the downfall of the publishing industry in the pre-digital days.

However, Digital Book World paints a very positive picture of this new development:

“If eBooks could be easily resold by readers, the effects on the growing e-book industry would be great. Used eBookstores could pop up; new, exotic forms of digital rights management (DRM) software could be developed; and the price of eBooks, facing upward pressure from their new-found resale value and downward pressure from a used book market, could change.”

Do you think the idea of a used eBook is a good one? As a writer, will you offer the option for used copies of your eBook to be resold? Is this a good alternative to piracy?

Disputes over eBook pricing models… what do they all mean?

The eBook pricing war rages on, with such heavy-hitters as the Department of Justice, Amazon, Apple, and the majority of major publishers continuing to tussle over the price of eBooks.

To recap: Amazon has been selling eBooks at a loss for some time, in order to increase sales of their Kindle e-reader. Apple, looking to take some of the eBook business away from Amazon, then offered a higher pricing model to the major publishers, one which would keep them in business through the change of book formats. The Department of Justice, urged on by Amazon, filed suit against the major publishers claiming that they worked together to fix prices artificially high. The DOJ charged that this collusion is a breach of Federal Antitrust laws. After the suit was filed, a handful of publishers settled. Still, this is far from over.

The Consumer Federation of America, an association of nearly 300 nonprofit consumer groups, released a statement claiming that, “Books are being devalued, literature is not.”

By restoring competitive pricing to the market (a race to the bottom for eBook prices) the consumer obviously wins. But at what cost? Surely the major publishers cannot continue peddling a product they can’t make a profit off of.

Pre-Publication Marketing Timeline for Authors

On Lulu’s blog there’s been a lot of talk about the “how” of marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the “when,” which is an equally important component of a successful book marketing campaign.

Here are some general guidelines you can follow compiled in a simple marketing timeline to help you plan:

10–12 weeks out: Do your research. Find appropriate blogs and media outlets that might want to review your book and compile a list of media contacts. Come up with a list of friends who can help spread the announcement of your publication and ask each one personally for support. When you reach out to contacts, offer them a free copy of your book and ask for pre-publication quotes to be used in your book’s detail page at various online retailers.

*Expert tip: Make the first chapter of your book available for free for anyone who might want to review your book or include it in a news article. You can do this by creating a free eBook on Lulu.com that includes just the first chapter of your book as well as contact details for press inquiries.

8–10 weeks out: Draft your press release and any announcement emails you’re planning on sending out.

Stephen King Publishes Joyland in Print-Only

One of the most financially successful authors in history, Stephen King, decided to make his new book, Joyland, available in print onlyJoyland, which is a throwback to the pulp novels of mid-century, will have to be read on a page rather than on a screen.

In a press release, King said, “I loved the paperbacks I grew up with as a kid, and for that reason, we’re going to hold off on e-publishing this one for the time being. Joyland will be coming out in paperback, and folks who want to read it will have to buy the actual book.”

By confirming his decision as an aesthetic one, King has made the decision that reading the book as an actual paperback is key to his vision. Authors often take liberties with presentation of their work, some maximizing experimentation, while others don’t even bother to have chapter breaks.

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

How To Publish an eBook | Video

At Lulu, we are happy to provide tools for authors to publish to a variety of formats, including eBook format. There are many good reasons to publish your book to eBook format in addition to other formats such as paperback and hardcover. In order to help you publish your eBook, Lulu has created the following how-to guide. It is a step-by-step walk through of the process of how to publish an eBook on Lulu.com.

As an additional resource for authors creating eBooks, here is a guide to help your resolve the Top 10 Reasons Why Your eBook was Rejected.

Top 10 Reasons Your eBook Was Rejected

How many of you have tried to publish an eBook and submit it for distribution? If you have, you may have noticed a few hurdles along the way. Lulu’s here to help. We want to help you get your eBook published and distributed so that you can share it with the world.

We have created a comprehensive explanation of the top 10 reasons why your eBook was rejected and posted it in our Connect Forum.

There is more information in the Connect Forum post to explain each of these, but here are the top 10 Reasons in case any of these look familiar to you:

  1. Headings improperly ordered
  2. Styles, NCX are missing
  3. Title link/entry improperly styled
  4. Improper capitalization
  5. Metadata mismatch
  6. Incomplete metadata
  7. Poor image or cover image quality
  8. URL/email on cover or description
  9. Title/author name unnecessarily duplicated on your cover
  10. Page numbers on the Table of Contents page

And, since we fully understand that most people don’t speak our eBook jargon, the post also defines and explains:

  1. What is an NCX?
  2. What are headings?
  3. What is metadata?