Articles tagged "eco friendly"

WeForest: A Way for Authors to Offset Deforestation by Selling More Books

When it came time for Lulu author Morag Embleton to publish her book Old Knobbley the Oak Tree, she had a dilemma: how could she get her marvelous book to more readers without contributing to deforestation from the printing of her book on paper?

Lucky for her, she found WeForest,an “international organization dedicated to sustainable reforestation” that can help her offset the printing of the book by donating some of her profit to planting more trees.

“I love trees and my book is made from paper. I couldn’t be sure that here in the UK the Lulu printers would be using FSC paper. I know print on demand is much better than print runs of thousands that may or may not sell, but I just couldn’t bear the thought that something that I had created would increase deforestation and biodiversity loss.  I did the math and it was feasible with the ‘buy 2 get 1 tree’ idea (for every two books printed, one tree will be planted) to more than off-set the paper in the books. Plus my book is about an 800 year old tree (Knobbley), and he insisted.”

Morag is now a volunteer at WeForest and has spent years focusing on environmental issues.

“I’ve been concerned about deforestation since the 1980s when I learned about the large tracts of rainforest being felled in the Amazon. All these years on and trees are still disappearing faster than they are being replaced. When I heard that WeForest’s founder Bill Liao had a vision to plant 2 trillion trees, I quickly found their YouTube video about how to repair the world. WeForest’s work puts local people at the center of the tree planting process so the trees will be cared for and in turn provide food and an income. A winning formula!”

Morag explained how multi-platform publishing can help promote a favorite cause, “If you have a cause that you are really passionate about, self-publishing is a great way to show that you care.”

Saving Mother Earth By Using Print-On-Demand

Dear Planet Earth, we love you, respect you, and want to do what we can to protect you.

In honor of Earth Day this Sunday, here are some important, “did-you-know?” facts about why Print-On-Demand (the Lulu-way) is a sustainable alternative to Traditional Offset Printing:

  1. No book is printed before it is bought and paid for. This differs from the traditional method in which thousands of copies are printed before ANY of them are bought and paid for by the consumer. This “print & pray” approach involves unnecessary risk due to the large capital expenditure involved in offset print runs for publishers.
  2. Zero material waste in the manufacturing process, which only uses what is necessary to produce sell-able product. This differs from the traditional method in which additional paper is automatically ordered and used to compensate for the material wasted in “make-ready” in both the printing and binding processes. It’s typically 3-8% paper waste depending on the manufacturer. This adds up to considerable waste for a publisher. The printer passes on the cost of spoilage to the publisher.
  3. Zero risk on the returns of unsold inventory. Compare this to the return rate on traditionally printed books, which can range from 20-35% of the units produced. These overruns are pure waste and sunk costs. Publishers measure these costs in the millions of dollars.
  4. There is no unsold inventory. Using the traditional method, unsold inventory has to be warehoused for a period of time. This is costly.  It burns time, money and energy.
  5. There is no unsold inventory. Using the traditional method, unsold inventory has to be shipped back to the recycling center. In addition, unsold inventory has to be processed at a recycling center. These processes burn time, money and fuel.
  6. Each order is printed and shipped locally, which is good for the local economy and minimizes time in transit and transit costs. Traditionally, orders are printed at large manufacturing facilities for the lowest unit cost.  Traditional Offset runs are done in large manufacturing facilities, shipped in bulk (on many pallets) to warehouses.  These shipments travel long distances by tractor-trailer, or are shipped in containers from overseas.
  7. Maximum author control of content means authors can make edits and publish new editions at any time without negative consequences. Traditionally, the author and publisher are stuck with the inventory of books produced. Content changes can only be made if the author and publisher are willing to swallow the loss on any remaining unsold inventory of the earlier edition.

Also, in honor of Earth Day, enter the Lulu Earth Day Contest on Facebook. This is a print sales contest. Submit your book to compete for most sales between April 18-April 25. Also, Lulu will plant a tree per contest entry up to 6,000 through our tree-planting partner Eco-Libris. Contest prizes include a Nook®, a Marketing Consultation ($475) and a Clarion Book Review ($350). Enter now!

 Click here for more info on Print On Demand.