These numbers are interesting, and Amazon’s royalty arrangement could pay off big given the right product, and this is where I think the story is really interesting. Spinuzzi says he doesn’t consider independent publishing a replacement for the traditional academic press. In fact, his next book will be published by one. Instead, he sees digital self-publication as “part of a larger ecosystem” and “a natural outgrowth of other unvetted work,” such as scholarly blogging and social media.In other words, digital publishing allows him a level of freedom (and a margin of profit) traditional academic publishing can’t, but it is also helping to create a new and, finally, viable type of writing. It’s allowing authors like Spinuzzi to write rigorous, researched books that have a popular appeal but carry academia’s mark of approval.
As we’ve seen with high profile Kickstarter campaigns over the last few months, studios and publisher’s are often conservative in their appraisal of a work’s appeal, and it’s probably just a matter of time before an author sees similar success (David Mamet is giving it an early shot according to The New York Times). Third-way options like self-publishing could be just the ticket to help promote and distribute this type of new and refreshing work.