How many emails do you think you get a day? Dozens? Hundreds? Looking at your inbox can be overwhelming. Despite the sheer volume of emails sent a day, using email to reach customers is a tried and true means to connect and make more sales.
The “noise” of social media can make it hard to appreciate, but there are nearly three times as many email accounts active as Facebook and Twitter accounts combined. An email will continue to be the most important way you connect with your readers and convert potential readers into customers. Now, before we get into the nuts and bolts of email marketing, remember that no one strategy is perfect or the only answer. Even if you finish this article and have a new urge to emphasize email marketing, you cannot eschew other marketing efforts. Social media might reach fewer users individually, but the exposure from social media means you still have to engage with your audience on platforms like Facebook.
Email has a very specific and potent use in your marketing scheme: email is where you can make a personal case for your book, where you can “get in the door” and get an individual’s attention, even if it’s only for a matter of seconds.