Join Team Lulu on the road as they journey to writing conferences around the USA.
Successful authors closely resemble entrepreneurs in their approach to promoting and selling their books. Learn more about these two professionals meet.
Changing the world is a necessary, messy business. Coming up with feasible solutions and people talented enough to enact them is a long process that takes time, energy, and a lot of gumption. There are already so many hoops to jump through and people to win over even before you start thinking about what... Continue Reading →
Self-publishing has improved a great deal since 2002, when Lulu first broke the mold and began offer writers a means to publish without going the traditional route. Today, the book market is flooded with self-published titles. While many of these are story tellers seeking publication, there has been a noticeable uptick in the number... Continue Reading →
Lulu sponsored our first eGames in cooperation with the NC State University Entrepreneurship Initiative this spring. The Lulu eGames provides an opportunity for student entrepreneurs from all disciplines to present their business ideas in a competition format. Students, either individually or in teams, compete for prizes totaling up to $30,000. The competition includes several rounds... Continue Reading →
In a recent interview with NBC17, Lulu CEO Bob Young explains the secrets of his success: out-innovate your competitors by offering something that doesn't already exist offer something that customers value more than price distinguish your customers' wants from their needs and deliver what they need These are the points we keep in mind when... Continue Reading →