Articles tagged "eReader"

Unlocking the eBook

All too often, the discussion around the growing popularity of eBooks boils down to antagonisms: digital vs. printed, ink vs. pixels, the new vs. the old.  But more and more we are seeing the differences between eBooks and their paper predecessors erased — or at least narrowed.

Like most passionate readers, I have a few nostalgic hang-ups when it comes to books, and I’m certainly not alone. I like being able to dog-ear pages, write inscriptions to friends, and make notes in the margins. I like the feel of a pulpy paperback and the reassuring heft of a big book in my tote bag. An eReader, on the other hand, offers an entirely different set of joys: storage! convenience! portability!

To go on stressing the strengths of each would really just rehash an argument that’s gone back and forth and around in circles since eBooks started getting serious press, but I couldn’t help revisiting the debate after a recent article I read on the BBC’s Future section. In the piece, Tom Chatfield discusses Tor Books’ decision to release all of their eBooks DRM free. To those unfamiliar with DRM, which stands for Digital Rights Management, Chatfield explains:

“Consider the difference between owning a book, and merely owning the right to read a book under certain circumstances – say on a limited number of devices or for a limited period of time. The first is what traditional print publishing offers. The second is the DRM model – one intended to protect publishers and authors against piracy.”

Chatfield goes on to suggest that selling books DRM free, without the use restrictions that most eBooks presently have, opens up “the tantalizing possibility of helping digital reading preserve all the advantages of its weightless, infinitely capacious medium while regaining some of the rich possibilities of physical books – and specifically those communities of lending, discussion, sharing and recommendation that are the traditional lifeblood of reading.”

Certainly there are the interests of authors and publishers to consider with an issue like this, but I am excited by Chatfield’s thinking. Imagine being able to pass an eBook back and forth among your friends, each of you scribbling in notes and maybe even a doodle or two. Think about snagging your favorite quotes and sending them straight to a reading group, or posting them in an online literary community.

It’s unclear what this move spells for the young industry, but it’s neat to think about the potential for eBooks to not only become more like the endlessly shareable, modifiable printed books we love, but to push the boundary of how we can read and talk about books.

From the Vault: Giving it Away – How Previews May Help You Sell

This post was originally put up back in February 2008,  but a lot of the advice rings true today. With so many new e-devices popping up on the market, readers are finding more and more ways to discover and purchase content. Offering a free downloadable preview is a great way to help a reader make the decision to push the “purchase” button. Enjoy the original post below:

I tend to come across a lot of material on the site because of my job. Sometimes, it’s because I’m looking for something to buy, other times I am checking out whether it’s in violation of our membership agreement, and still others I am looking for content to highlight. Regardless of the reason, I am often surprised by how much of it lacks a preview.

According to Chris Anderson, author of the “Long Tail“, on average, 500 copies of a book are sold per year. For a self-published author, selling 500 copies in a year is considered a huge success, but how do you get 500 people to buy your book when most of them haven’t ever heard of you? The simple answer is to let them read it.

Get Your eBook in the Apple iBookstore

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After weeks of anticipation — and months of speculation — the iPad is finally here.

We know many of our authors are excited by the possibilities of this new device. And we’re excited to offer you access.

Apple has selected Lulu as a certified aggregator to provide content for the iBookstore. We have been hard at work pushing hundreds of titles to the store as part of a pilot program to ensure all of our processes are ready for the volume of content that we expect. I’m sure you have many questions, so let me get right to it.

Here are five points to understand: