Articles tagged "event"

CAMEX Recap – Bringing the Power of One-Stop Publishing to College Communities

Lulu was at the Campus Market Expo (CAMEX) March 2-6th this week and boy did we have a great time. It was our first year at the event and since we were partnered with the National Association of College Stores (NACS), the guys responsible for CAMEX, attendees were anxious to see what we had to offer. We did not disappoint.

Lulu got to show off our fancy new beta platform for college stores. What the heck does that mean? Well, we’re providing stores with the tools they need to effectively become their own publishing hubs. This is great for everyone including faculty and staff, students, and the stores themselves. The platform puts the power back in the hands of the community. Educators are able to create customized course materials and text books at prices they set. Students get more up-to-date and affordable content, and can publish works of their own. Stores get to diversify their revenue, take advantage of Lulu’s distribution partners, and look like the good guys they are to their customers – all while Lulu does all the heavy lifting on the backend. Cool huh?  So far, the pilot program has sign-ups from Montezuma Publishing at San Diego State University, Jayhawk Ink at the University of Kansas, and Odin Ink at Portland State University.

You can learn more about Lulu’s partnership with NACS on the Lulu Press Center. In the meantime, check out these fun pictures from the show.

Marketing Your Book at Book Fairs

This past May, Lulu team members, along with numerous works by our remarkable authors, attended Book Expo America 2011 in New York City, the largest book convention in the United States.  Book Expos such as BEA offer great opportunities for authors to display their content, meet fellow authors, and hear insights from industry professionals.  Check out the video above of the action from this year’s BEA and see why Lulu’s booth was the talk of the show – drawing such great crowds.  If you are thinking about attending or displaying your book at a book fair, here is a list of up-coming events.  Hopefully this video will get you excited for BEA next year, as we’d love to see both you and your book(s) at the show.

Rome – a city of fashion, design, history… and Lulu?

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Federica (left) and Diana Balmori

That’s right! Lulu made an appearance recently at the Festa dell’Architettura, a meeting of the most creative urban designers, architects, artists, authors, professors, graduate students, and politicians in Italy. The purpose of this event was to exchange ideas to better the wonderful metropolis of Rome. Because Rome is such an ancient city, 2,000 years of buildings often impede progress. This event inspired a rebirth and revitalization of urban planning.

Lulu was there this year, to show these remarkable thinkers how our open publishing model creates opportunities for them to publish, profit, and connect with a larger audience.

I met great people and chatted with them while sipping Prosecco. I had the opportunity to introduce Lulu to a room full of Romans in the beautiful downtown Galleria di Architettura Come Se, directed by Rosetta Angelini, on two different occasions. I also met New Yorkers like Diana Balmori, an internationally renowned landscape and urban designer, and Lulu author.

After I presented and introduced Lulu, Dario Marcucci, President of Terzo Municipio of Rome, came to me and we spoke for a while. His words describing Lulu were “this is simply brilliant.”

The most exhilarating part of this experience was during the last night at the very end of the event. Out of nowhere, Professor Antonino Saggio, the Scientific Curator of the conference, spoke about the journey of all these numerous projects coming together to better the city of Rome, and all the struggles and difficulties they went through in order to make this event possible. He concluded his speech with “we will write a book about this long lasting endeavor and will publish it with Lulu!”

I believe the sense of excitement was not induced by the Prosecco.