Articles tagged "facebook"

Meet the Dropbox for Books…Ownshelf

OwnshelfIn only a few short years of existence, Dropbox has become indispensable for computer users the world over, who need to quickly share files with their friends, coworkers, and relatives. But until now, there hasn’t really been a popular way to share eBooks across platforms with the ease of simply accessing a communal cloud-based hard drive. So in that spirit, meet Ownshelf, which is marketing itself as the Dropbox for books.

Ownshelf lets eBook readers share their DRM-free eBooks (eBooks that are allowed to be shared without paying for them again) in a simple and fast way: you just add books to your virtual bookshelf, and your friends can browse them and download them to their reader or computer. Not only can you browse books posted by your friends, but you can also check out titles that have been recommended by complete strangers through the “Featured Shelves” component.

Since the precipitous rise of eBooks over the past few years, readers have been looking for ways to share eBooks with one another through website and social media. Ownshelf takes advantage of this tendency by directly plugging into your Facebook, allowing friends to see which books you’re currently sharing with the world, and which other one’s you’ve been reading. Of course, if sharing with the world that sort of thing is not you cup of social media tea, then you might be out of luck with Ownshelf, which heavily uses the Facebook element of its design.

Ownshelf is still in the early stages of it development, but has the potential to grow into an indispensable part of the eBook ecosystem. Unlike other platforms that make readers choose between “bookshelves” only available to certain products and companies, Ownshelf opens up eBook sharing to everyone, and is one of the first projects to do so.

As a reader, how do you find eBook recommendations? Do you think products like Ownshelf will encourage independent authors to publish without DRM protection, or will writers be scared away by the threat of piracy? As always with eBooks, the situation is constantly evolving, and whether an application sinks or swims is entirely dependent on just how helpful the (voracious) eBook-reading population finds it.

Promote Your Book Sale on Facebook

Dearest Lulu Authors,

We are having a site-wide mystery sale at Lulu.com until Thursday. To help you encourage your readers to take advantage of the sale, we’ve created a Facebook graphic for you to share on your Wall. When it shows up in your friends’ newsfeeds, it will point to your profile pic!

Here is the link to the image on Facebook so that you can share it on your Wall: This author’s book is on sale! Hurry, the sale only lasts until Thursday. Happy savings.

 

 

Using Facebook Timeline to Better Market Your Books

Whether you’re ready to click the “Like” button or you’re secretly wishing for a new “Hate” button to be added over the new Facebook changes, the popular social networking site is getting ready to update…again. On February 2nd, everyone’s profiles will be switched to the new Facebook Timeline layout – like it or not.  It’s ok though, with change comes opportunity and in your case, oh faithful Lulu author, you’ll have new tools to play around with to help market your works.  This post will help you set up your Timeline and give you some ideas on how to best use it to reach your audience.

What is Facebook Timeline?

Facebook Timeline is pretty much exactly what it sounds like. According to Facebook CEO Mark Zuckerberg: “Timeline is the story of your life…in a new way to express who you are.”  Your posts (literally all of them) are divided in two and appear on a timeline in chronological order below your profile picture and basic information.  The super cool feature about your Timeline and the most obvious change is the new cover option, which lets you save an image as a banner at the very top of your page. This is your place to shine Lulu author.  I’ve already seen some really fun and innovative uses for this space.  Just check out these cool personal Timelines and these company Timelines for some inspiration.

From Mashable - Note the use of a QR code as the profile pic. You can do this to link to your book's product page on Lulu.

 

As you can see in the links and images above, the more creative you get with your new cover image, the more likely a potential reader might stop and consider reading your works.  Consider placing illustrations from your books in this space if you’re a children’s book author, or perhaps even a passage from your work if you’re a novelist.  Make it fun and don’t be afraid to think outside the box.  This is a great chance to brand yourself and your work in an interesting and unique way.  To start setting up your Timeline, check out this handy slideshow from our friends at Mashable for step-by-step instructions.

Lifespan of a Post:

Right now, Facebook posts have an average lifespan of about three hours according to research recently done by Bitly. This is likely to decrease with Timeline, but you can ensure the right people are seeing your posts by trying different times throughout the day to pinpoint your highest traffic hours. It’s a good idea to set up your own personal Facebook page for your works too so you can have access to all of Facebook’s great insight tools, which show you which of your posts trend most and to what demographics. The more virality (the amount it will be shared) your posts have increase the likeliness that your fans will like it or share it, which will extend your posts’ lifespan.

Post more and post often:

Given the ever-decreasing life-span above, what you have to say has more potential to be lost in the sea of other frequent posters in your fans’ news feeds.  I still wouldn’t post things back to back, but once every hour to two hours certainly couldn’t hurt. The vast majority of readers are constantly plugged in now, and are always interested in discovering fresh, easy to digest content. But make sure that content is of quality and value or fans will flag you for spam.

Life Events:

You’ll notice you now have a new option next to your status updates on Facebook Timeline called “Life Event.” This is a great new feature specifically for authors because you can include your books, publications, and blog-type posts here and instantly share it with your readers.  You can include cover-photos along with your posts to really help them stand out – like so:

So there you go, you should be well-equipped to brave the new Facebook Timeline and be a cut-above the rest for marketing your titles through this channel.  Sound off on what you think about the new Facebook in the comments below and feel free to offer your own tips for how you’ve used it too.

 

Scarytelling Spooktacular


October 31st and all-hallow’s eve are fast approaching.  The ghosts and goblins are just waiting to come out and create some mischief, but we can’t let them have all the fun.  To get us all in the Halloween spirit, tomorrow, Oct. 18th, we’ll be hosting a scarytelling contest, where the winner will get 30% off their next purchase at Lulu.com.

To play, just visit the Lulu Facebook page and add onto the scary story we post on our wall.  We’ll even help get the ball rolling by providing the first line.  All you have to do is keep the story going.  The comment with the most likes will win! Easy, right?

So thrill us, chill us, and write us your best scary story.  Big savings await the ghoul who wins.  Happy Halloween!

No purchase necessary. The maximum savings for this offer is $100. Sorry, but this offer cannot be applied to previous orders. You can only use this code once, and unfortunately you can’t use this coupon in combination with other coupon codes. This great offer expire on December 31, 2011 at 11:59 PM, so don’t miss out! While very unlikely, we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so.

Market Your Book on Facebook

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Did you know Lulu has a free marketing tool that allows you to share books with your Facebook friends? Did you know that the entire process could be done in less than a minute? Here’s how…

Market Your Book on Facebook

That’s it! You’re now sharing your book with your entire Facebook network.

Promote your books on Facebook.

Create A Customized Calendar

It may be a little late in the holiday season, but there’s still time to create a personalized gift on Lulu. One of my favorites are our calendars. With our Flickr, Facebook, SmugMug and Photobucket photo integration you can easily find and add 12 photos your friend or family member will love. Add some custom dates like birthdays, anniversaries and the like, and you’re ready to go! Select one of our faster shipping options and you can probably get in time for the holidays. If not, then you can always use them as a belated gift.

This year, I imported a bunch of photos from Flickr to make a calendar for my Mom.  Shh…don’t tell my mom.

Get started before it’s too late!

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Using Facebook Fan Pages to Promote Your Book

How does having 1000 True Fans sound to you? Nick first posted about that self publishing strategy back in May, and then Dan, John, and Lauren followed up with different ways to use the internet to achieve that goal, whether you Gain an Audience Using Twitter, Use the Power of a Blog to Promote Your Work, or Take it to the Web with Tools for Online Marketing and Promotion.