Articles tagged "Feedback"

Improving Your Experience

It’s fair to assume you’re reading this blog on a computer, but have you ever stopped to think about the steps you took to get here, or if it was easy or not? As the head of User Interface & Experience at Lulu, it’s my job to think about these kinds of processes and design an experience incorporating myriad requirements and constraints while improving the way you interact with Lulu. The only good way to do this is to focus on you, our customers, and how you use Lulu everyday.

For example, when a car manufacturer wants to design a better dashboard, they need to watch people drive. When a cookware manufacturer wants to design a better saucepan, they watch people cook. And when Lulu wants to design a better interface, we need to watch how you interact with our site. If I pull design decisions out of thin air, then I’ve done a poor job – design is driven by data. To get that data, we need your participation. In the UX business, we call this “User Testing,” but I’ve never liked that phrase – you are not the ones being tested, you are the testers and the results of your testing drives the design of new features, new products, and improvements on Lulu.com.

With that in mind, we’ve designed a simple activity to give us some fundamental data we’ll use to enhance the publishing experience for you and other creators just like you. It’ll only take a few minutes and the information you provide will help us to help you become even more successful.

Participate in our study: https://lulu.optimalworkshop.com/optimalsort/wr_ut_ia_1a?i=lb

Lulu Lens: Featured Idea – Flexible Pricing

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One of the more popular ideas in our Ideas & Feedback section is Julie Dawson’s recommendation that we allow “Flexible Pricing.” This is somewhat related to Belinda’s idea last week of allowing Lulu creators to generate their own coupon codes. However, Julie’s idea takes this a slightly different direction and branches out into allowing users to create discount bundles (if someone buys two books they get X amount off), having a sale price on your storefront, and giving the eBook version away for free if you purchase the print copy.

Please follow the link and comment on the idea, and if you like the idea be sure to click the “I like this idea” thumbs up next to it. If you have other ideas for how Lulu can improve, post it to the Ideas & Feedback section. I can’t promise that they’ll all get done, but I can promise that all the right people are paying attention.

Ideas & Feedback

Picture 16As many of you are likely aware, last month we introduced a new section in our Community & Support area called Ideas & Feedback. The purpose of this area is simple – we want to hear from you. We want to know what you think would improve the Lulu experience. You can post your ideas and vote on existing ones. We’ll be constantly reviewing ideas and seeing what people suggest. We’re listening.

Two of the recent ideas that have received the most votes are things like improving the visibility of templates and allowing Lulu Creators to give out coupons & gift certificates to buyers. Be sure to check out the ideas that are already posted and share your own ideas with us. We’re looking forward to hearing from you.