Email your friends and colleagues:
Email is a great way to get the word out on your book, and who better to support you than those you already know. Explain why you wrote the book and what it is about. Be sure to include a link to your book on Lulu so they can click through and make a purchase. You can use your personal email provider or use the handy email button included on every Lulu product page.
Lastly, ask the people on your list to forward the email on to their friends and colleagues. Think of it this way – if you send an email to 100 friends, family and colleagues, and half of them send it on to another 10 people, you will reach 600 people – quick and cheap. Just take care to be respectful and don’t spam people with your book with too many emails. That can be a pretty quick turn off.
Contact your local newspaper:
Local journalists are always looking for new and interesting things to report on, so help them out by approaching them with your story. Onlinenewspapers.com serves as a directory for newspapers worldwide. Just select your state or country to find local newspapers in your area. Here are some tips on how to increases the odds of being featured:
- Research the newspaper’s staff and identify the editor who would be most interested in the subject matter of your book based on their field of coverage (don’t send your book on murder mysteries to the international affairs journalist).
- Have an angle: Pick one or two ideas that could be the lead-in for the story and why you think readers will find this interesting.
- Have family, friends or coworkers read your pitch and make tweaks based on their questions and feedback.
- Email the editor and follow up with a phone call.
Outreach like this can go a long way in gaining important exposure for your book. So, don’t be shy – get the word out!