Articles tagged "globalREACH"

Expand Your Distribution and Reach More Readers

At Lulu.com, we want to give every author the tools they need to have a chance at success. After all, there’s a lot to do with your self-published book between editing it, formatting it and designing the perfect cover. That doesn’t even include writing it! But there’s one aspect you might not have given a lot of thought to yet: how exactly are you going to sell your book?

Selling on Lulu.com is a great start, but to reach the largest pool of potential readers you need to be in the most stores possible – that means Amazon.com, BarnesandNoble.com and more. Luckily, Lulu.com’s globalREACH distribution service lists your book on websites around the world in a few quick steps.

So why should your book have globalREACH? Well, there’s no reason not to get it! Worried that it’ll take too much time and effort on your part to get everything set-up? Think again – it couldn’t be any easier.

Author Success Story: The Walk-On by Matt Stewart

Matt Stewart knows what it feels like to be the underdog. As a freshman at Northwestern he walked on to the school’s football field and earned a position as the fifth-string free safety. But that didn’t deter him: through hard work and dedication he rose to second-string his sophomore year and in the process earned a full-ride scholarship. Stewart’s rise to success mirrored the team’s. In 1995, after 20-plus years of losing seasons, Northwestern’s footballers won 10 games as well as the Big Ten, and even played in the Rose Bowl.

Life changing for Stewart and his teammates, the school’s breakthrough season was a story he felt he had to tell, and after years of research based on his coach’s own book, the games Stewart’s mother taped, and the programs he saved, he finally finished. The Walk-On was released in May.

“I wrote this book to inspire others, to let them know that no matter what the odds, no matter what the obstacles, anything is possible as long as you work hard, believe in your abilities and approach your goals with a good attitude.”

From the get-go Stewart knew that publishing the book was only one of his goals. Making sure it got into the hands of the right readers was another—and to date his approach has worked. The Walk-On is sold on Lulu, Amazon, BN.com, the iBookstore and a number of brick-and-mortar stores. He secured indie placement by visiting the stores in person and asking them to consign his book — a deal that gives the retailer 40% of the profits and the author guaranteed shelf placement for at least three months.

Understanding Distribution and ISBNs

Distribution

Much like Bigfoot and Chupacabra, ISBNs and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs.

What is distribution?
Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces and distribution catalogs. Lulu currently offers 3 distribution options: extendedREACH, globalREACH, and marketREACH. I will explain each of those in a little bit.

What is an ISBN?
An ISBN (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows publishers, libraries, and book dealers to locate books. You may get a free ISBN from Lulu or you can bring an ISBN you own and assign it to your book.

In September 2009, Lulu separated distribution and ISBNs so authors could get distribution for ISBNs that they own and bring to Lulu. We offer distribution options for ISBN and non-ISBN titles. Each Lulu project may have one distribution option and/or ISBN. Once an ISBN or distribution option has been applied to a project, you cannot change it.

Our current distribution options: