Connecting with readers via Twitter, your blog, and organized online chats is one way to reach people. Another important way is through the media, who will be able to get the word out about your book to a larger audience. Successful PR requires a lot of work but can have a huge payoff. The media is hungry for news with a new angle. It’s up to you to provide journalists with insight into why their audience will be interested in your story.
Nowadays, most journalists accept and prefer email communication and their addresses are often found attached to their articles. Alternatively, if you’re going to contact a blogger, you can find his or her information on a “Contact” page. Please note: Mail isn’t dead. Remember, you want to stand out, so package up your book and press release in a way that will catch the journalist’s eye. With so many pitches being received per day, you’ll need to stand out.